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Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
Creating the 360 Content Experience
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Creating the 360 Content Experience

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  • 1. Creating the 360 Content Experience Presented by: Steffanie Siebrand Saddle Ranch Productions, Inc.
  • 2. Speaker Steffanie Siebrand VP Production & Acquisitions Saddle Ranch Productions, Inc.
  • 3. <ul><li>How do you Connect </li></ul><ul><li>with today’s Consumer?... </li></ul>
  • 4. The 360 Content Experience Today’s consumers are “connected” and expect a cross-channel experience integrating multiple screens and media channels.
  • 5. Why Content Matters
  • 6. Key Factors for Developing an Effective Content Strategy What is the venue / communication channels? Influencers within those environments? Who are we communicating to? How do they consume content? What is the face to face / interaction time available to capture audience attention? What are the messaging goals? What are the content connectors that will motivate the audience to action? Venue/Channel Profiling Message Audience Profiling Dwell Time
  • 7. Managing &amp; Sustaining Content
  • 8. 5 Key Takeaways <ul><li>Content engagement delivers ROI </li></ul><ul><li>Value your consumer and create meaningful and engaging experiences </li></ul><ul><li>The same content does not work across all screens – make it relevant to the consumer’s interaction with the venue / environment / medium </li></ul><ul><li>Plan smartly – define goals, success metrics and budget to make it happen </li></ul><ul><li>Invest in an experienced and trusted content partner </li></ul>
  • 9. Contact <ul><li>Steffanie Siebrand </li></ul><ul><li>VP Production &amp; Acquisitions </li></ul><ul><li>Saddle Ranch Productions, Inc. </li></ul><ul><li>345 N. Maple Drive, Suite 105 </li></ul><ul><li>Beverly Hills, CA 90210 </li></ul><ul><li>(310) 746-5652 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.saddleranchproductions.com </li></ul>

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