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Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
Why Civic Leaders Struggle to Engage Millennials
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Why Civic Leaders Struggle to Engage Millennials

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For a civic leader, reaching Millennials with critical information is a challenge... or it can be an incredible opportunity to connect on a fundamental level unknown in recent generations.

For a civic leader, reaching Millennials with critical information is a challenge... or it can be an incredible opportunity to connect on a fundamental level unknown in recent generations.

Published in: News & Politics
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Transcript

  • 1. CONNECTING WITH MILLENNIALS A NEW WORLD OF CIVIC ENGAGEMENT Presented by: Ryan Cohn Sachs Media Group
  • 2. DO MILLENNIALS GET A BAD RAP?
  • 3. WHO ARE MILLENNIALS AND HOW DO THEY COMMUNICATE?
  • 4. LET’S FIND OUT…
  • 5. QUESTION 1: In the past 24 hours, did you watch more than an hour of television programming?
  • 6. 1 in 3 Millennials Watch Mostly Online Video / No Broadcast TV
  • 7. QUESTION 2: In the past 24 hours, did you read a daily newspaper?
  • 8. Millennials Get Their News From Different Sources
  • 9. QUESTION 3: Thinking about your phone use, do you have… (A) Only a landline phone (B) Only a cell phone (C) Both a landline and cell
  • 10. Smartphones #1 Tablets/PCs distant #2/3
  • 11. Millennials are constantly connected with mobile social messaging
  • 12. 27% of Millennials have 500+ friends on Facebook
  • 13. Lots of Social Media Users = Lots of Social Sharing
  • 14. HOW DO YOU CUT THROUGH THE NOISE AND CLUTTER?
  • 15. Two Rules of Millennial Outreach: 1) Focus your message 2) Authenticity is key
  • 16. Tailor Your Message: Focus Your Communication
  • 17. Clear and Straightforward?
  • 18. Clear and Straightforward? A seven story building has been proposed for 1234 Smith Street.
  • 19. Call Millennials to Action
  • 20. One Message Doesn’t Fit All LOSING: ABERCROMBIE & FITCH
  • 21. One Message Doesn’t Fit All WINNING: URBAN OUTFITTERS
  • 22. Stay Relevant and Relatable: Local and Issue-Centric Messaging
  • 23. Is It Worthy of the ‘Share’?
  • 24. Build Trust Through Transparency
  • 25. Credibility as Spokespeople:
  • 26. The Opaque Ceiling Effect vs.
  • 27. Be a Community Leader, Not a Politician
  • 28. Bring ‘Behind the Scenes’ to the Forefront
  • 29. Bring ‘Behind the Scenes’ to the Forefront
  • 30. How Closely Do You Follow Local Politics? Make Every Minute Count.

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