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Use twitter for business

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Use twitter for

Use twitter for

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  • 1. Use twitter for business
    By- Sachit Singh
    Visit- http://smartpassiveincomes.blogspot.com
  • 2. Introductions – Sachit Singh
    Singh Sachit – Freelance Digital Marketer
    Twitter—
    http://twitter.com/sachit_singh
    Linked In—
    http://in.linkedin.com/in/singhsachit
    FaceBook—
    http://www.facebook.com/singhsachit
    Blog—
    http://smartpassiveincomes.blogspot.com
  • 3. Introduction to Twitter or What is Twitter?
    In very simple language—
    • Free social networking and micro-blogging service that allows anyone to say anything to anybody in 140 characters or less.
    • 4. Twitter is know as a “what are you doing now” type of micro-blogging.
    • 5. Great way to communicate/network with contacts old and new People.
    • 6. You can subscribe, share, listed, friend or follow as many feeds as you would like.
    • 7. The 140 cha. Massage in knows as tweets
  • How to Use Twitter ?
    Sign UP !
    Go to this Link—
    http://twitter.com/account/create
    Any question or doubt about twitter just click on this link and it will clear your doubt—
    • http://help.twitter.com/index.php?pg=kb.book&id=1
  • Profile & Twitter Handle
    Include your photo or Company Logo
    Create Background For your twitter Profile –
    Personal profile– add photo in your background
    -- Your website or blog
    -- Other social sites link
    -- CTA- call to action
    Business profile– add company logo in your background
    -- Company website or blog
    -- Current maintainer of profile
    -- Other social sites link
    -- CTA
    -- Contact Info
    -- Little Description about Company
    Use targeted keywords in your Profile so search engine can find you
    Use kws in your profile Url or company name
  • 8. Why would I use twitter ?
    Do you want to connect with others in your industry/who share your views?
    Do you want instant access to what is being said about your company/brand?
    Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest?
    Would like to get info about new trends
  • 9. Why would I use twitter ?
    Would you like to monitor what is being said about your customers or target audience?
    Would you like to extend the reach of your thought leadership?
    Are you looking to promote your products directly to a target audience?
    Twitter is great for all of these, except the last one!
  • 10. Why would I use twitter ?
    News is happening first on Twitter!
    Great way to get the headlines before they even hit the newswires or news about what is happening in your community.
    Keep track on what people say about your company
  • 11. Who to Follow ?
    With Twitter, who you follow is everything
    First figure out who is important to you:
    People talking about your brand or industry
    Prospects
    Customers
    Influencers
    Experts
    Resources exist to help you find them
  • 12. Finding people to follow ?
    Summize.com, Tweetscan.com – search Tweets for company/industry keywords
    Quotably.com – search/view conversations by Twitter name
    Twellow.com, Socialbrandindex.com – Twitter business directories
    Dossy.org/twitter/karma – see who’s following you so you can follow back
  • 13. Follow in right way ?
    Don’t start following 1,000 people right away
    Follow those who follow you
    Start monitoring keyword mentions related to your brand or company or interests
    Follow others in proportion to who is following you
    Follow your competitor to see what they doing and keep eyes on him
  • 14. What do I say ?
    Follow those who interest you and be of interest yourself so others will follow you
    Provide something of value – information, links, tips, humor, personality, humanity
    Don’t be a bot or spammer!
    Remember to engage in two-way conversation
  • 15. How Do I Brand & Promote My Business?
    Grab branded Twitter name NOW
    Even if not ready to use it, scoop it up
    Generate website or blog traffic
    Showcase your website link in profile
    Tweet to promote new blog posts (yours and others of interest)
    Feature “specials” for Twitter followers
    Don’t over-promote, but do share links and information related to your business
  • 16. How Do I Brand & Promote My Business?
    Answer questions, offer advice
    Provide tips and info related to your brand, company or industry
    Showcase your expertise and gain credibility
    Be a good Twitizen – respond to queries about more than just your subject area
    Add value to gain and keep followers
    Be a human voice for your brand
  • 17. How Do I Brand & Promote My Business?
    Showcase your Twitter @name in offline communications:
    Advertisements
    Business cards
    Email signature
    Press releases
    Packaging
    Web site
  • 18. Twitter Apps
    Twitter apps
    Houtsuite
    Ping.fm
    tweet deck

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