Introduction to Twitter or What is Twitter?<br />In very simple language—<br /><ul><li>Free social networking and micro-blogging service that allows anyone to say anything to anybody in 140 characters or less.
Twitter is know as a “what are you doing now” type of micro-blogging.
Great way to communicate/network with contacts old and new People.
You can subscribe, share, listed, friend or follow as many feeds as you would like.
The 140 cha. Massage in knows as tweets</li></li></ul><li>How to Use Twitter ?<br />Sign UP !<br />Go to this Link—<br />http://twitter.com/account/create<br />Any question or doubt about twitter just click on this link and it will clear your doubt—<br /><ul><li>http://help.twitter.com/index.php?pg=kb.book&id=1</li></li></ul><li>Profile & Twitter Handle<br />Include your photo or Company Logo<br />Create Background For your twitter Profile – <br />Personal profile– add photo in your background <br />-- Your website or blog <br />-- Other social sites link<br />-- CTA- call to action<br />Business profile– add company logo in your background<br />-- Company website or blog<br />-- Current maintainer of profile<br />-- Other social sites link<br />-- CTA<br />-- Contact Info<br />-- Little Description about Company<br />Use targeted keywords in your Profile so search engine can find you<br />Use kws in your profile Url or company name<br />
Why would I use twitter ?<br />Do you want to connect with others in your industry/who share your views?<br />Do you want instant access to what is being said about your company/brand?<br />Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest?<br />Would like to get info about new trends<br />
Why would I use twitter ?<br />Would you like to monitor what is being said about your customers or target audience?<br />Would you like to extend the reach of your thought leadership?<br />Are you looking to promote your products directly to a target audience?<br />Twitter is great for all of these, except the last one!<br />
Why would I use twitter ?<br />News is happening first on Twitter! <br />Great way to get the headlines before they even hit the newswires or news about what is happening in your community.<br />Keep track on what people say about your company<br />
Who to Follow ?<br />With Twitter, who you follow is everything <br />First figure out who is important to you:<br />People talking about your brand or industry<br />Prospects<br />Customers<br />Influencers<br />Experts<br />Resources exist to help you find them<br />
Finding people to follow ?<br />Summize.com, Tweetscan.com – search Tweets for company/industry keywords<br />Quotably.com – search/view conversations by Twitter name<br />Twellow.com, Socialbrandindex.com – Twitter business directories<br />Dossy.org/twitter/karma – see who’s following you so you can follow back<br />
Follow in right way ?<br />Don’t start following 1,000 people right away<br />Follow those who follow you <br />Start monitoring keyword mentions related to your brand or company or interests<br />Follow others in proportion to who is following you<br />Follow your competitor to see what they doing and keep eyes on him<br />
What do I say ?<br />Follow those who interest you and be of interest yourself so others will follow you<br />Provide something of value – information, links, tips, humor, personality, humanity<br />Don’t be a bot or spammer!<br />Remember to engage in two-way conversation<br />
How Do I Brand & Promote My Business?<br />Grab branded Twitter name NOW<br />Even if not ready to use it, scoop it up<br />Generate website or blog traffic<br />Showcase your website link in profile<br />Tweet to promote new blog posts (yours and others of interest)<br />Feature “specials” for Twitter followers<br />Don’t over-promote, but do share links and information related to your business<br />
How Do I Brand & Promote My Business?<br />Answer questions, offer advice<br />Provide tips and info related to your brand, company or industry<br />Showcase your expertise and gain credibility<br />Be a good Twitizen – respond to queries about more than just your subject area<br />Add value to gain and keep followers<br />Be a human voice for your brand<br />
How Do I Brand & Promote My Business?<br />Showcase your Twitter @name in offline communications:<br />Advertisements<br />Business cards<br />Email signature<br />Press releases<br />Packaging<br />Web site<br />