What is Social Media Social media creates customer centric businesses using web-based technologies.
Builds brand awareness
Improves search engine ranking
2. Why do you need to know about social media?
Power of Social Media - Gen Y 14% 78%
Power of Social Media- Worldwide China India United States Indonesia
Years to reach 50 million users 13 years 4 years 38 years 3 years 6 years = 500 million
80% of US companies use social media for recruitment.
The fastest growing segment on facebook is 55-65 year old females.
50% of the mobile internet trafficin the UK is for facebook Imagine what this means for bad customer experiences.
Power of Social Media- New Zealand 70%
“ If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
4. What to consider when engaging in social media?
R eal cost valuation & Measurement lignment onsistency onesty & Transparency E A C H
R eal cost Not free Needs proper resourcing & planning
E valuation & Measurement Evaluate progress & results Measure website traffic, leads etc.
A lignment Social media strategy = business strategy
C onsistency Consistent across channels Consistent engagement
H onesty & Transparency React to negative & positive feedback
Level of engagement
5. How do you implement a social media strategy?
Reactive (Protect) Proactive (Exploit)
6. The tools/channels
Overview of social media sites
7. How do you measure your social media efforts?
Volume and automation
Some tools Hootsuite – Managing most common social media sites http://hootsuite.com/ Tweetdeck - better mobile application http://www.tweetdeck.com/ Spredfast – Social media campaign managementhttp://spredfast.com/ Google alerts – set up alerts for keywords you are monitoring http://www.google.com/alerts Tweetbeep– like google alerts for twitter http://tweetbeep.com/ Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/
Recap: What is social media Why it is important for business Why you should have a social media strategy
The one day workshop will Drive your business growth by using social media as a key tool in your business strategy Designand implement a social media strategy that aligns with your business How tools can be used (FB, Twitter, LinkedIn) Optimiseyour LinkedIn profile to maximise exposure and results $499 + GST We 13th Oct, 8.30-3pm @ecentre