Social media- an introduction Part 1
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Social media- an introduction Part 1

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    Social media- an introduction Part 1 Social media- an introduction Part 1 Presentation Transcript

    • SOCIAL MEDIA http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg
    • http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg
    • Agenda • Overview • Power of Social Media • Twitter • Facebook • YouTube • LinkedIn • What to consider (REACH)
    • Social media is like dog food. Bite-sized chunks over time.
    • Media disseminated through social interactions - Wikipedia
    • Web 2.0 : open content, open access, adaptive and constantly changing Two sided communication, Many- to-many, speaking and listening
    • Social media yes or no?
    • Why should you have a social media strategy?
    • Power of Social Media - Gen Y http://www.thomastalkstech.com/images/geny1.jpg
    • Power of Social Media- Worldwide 1. China 2. India 3. 4. United States 5. Indonesia
    • Power of Social Media- New Zealand
    • If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
    • United Airlines breaks guitars
    • Opportunities
    • What does conversation do ?
    • Builds brand awareness
    • Increases visibility
    • Expands communities
    • Generates interest
    • Improves search engine ranking
    • Overview over the social media landscape
    • Overview of social media sites
    • Overview of social media sites
    • A comparison Business oriented Social networking Video sharing Microblogging site social networking site website site first interaction/ deeper interaction, professional meeting, events, networking, more complex Why use it generate interest, discussions, recruiting, messages, SEO real-time updates, content sharing, recommendations news, interaction market research
    • • Customer service • Specials/Deals • Promotions • News
    • • Fan pages • Contests • Specials/Deals • Games • Polls • Promotions • Application
    • Professional networking, News, Company information, Recruitment, Company statistics
    • New features, Ads, Events, Education
    • Things to consider before engaging: eal cost valuation & Measurement lignment onsistency onesty & Transparency
    • Website Sabrina.nagel@ecentre.org.nz http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg