Social media- an introduction Part 1

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Social media- an introduction Part 1

  1. 1. SOCIAL MEDIA http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg
  2. 2. http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg
  3. 3. Agenda • Overview • Power of Social Media • Twitter • Facebook • YouTube • LinkedIn • What to consider (REACH)
  4. 4. Social media is like dog food. Bite-sized chunks over time.
  5. 5. Media disseminated through social interactions - Wikipedia
  6. 6. Web 2.0 : open content, open access, adaptive and constantly changing Two sided communication, Many- to-many, speaking and listening
  7. 7. Social media yes or no?
  8. 8. Why should you have a social media strategy?
  9. 9. Power of Social Media - Gen Y http://www.thomastalkstech.com/images/geny1.jpg
  10. 10. Power of Social Media- Worldwide 1. China 2. India 3. 4. United States 5. Indonesia
  11. 11. Power of Social Media- New Zealand
  12. 12. If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
  13. 13. United Airlines breaks guitars
  14. 14. Opportunities
  15. 15. What does conversation do ?
  16. 16. Builds brand awareness
  17. 17. Increases visibility
  18. 18. Expands communities
  19. 19. Generates interest
  20. 20. Improves search engine ranking
  21. 21. Overview over the social media landscape
  22. 22. Overview of social media sites
  23. 23. Overview of social media sites
  24. 24. A comparison Business oriented Social networking Video sharing Microblogging site social networking site website site first interaction/ deeper interaction, professional meeting, events, networking, more complex Why use it generate interest, discussions, recruiting, messages, SEO real-time updates, content sharing, recommendations news, interaction market research
  25. 25. • Customer service • Specials/Deals • Promotions • News
  26. 26. • Fan pages • Contests • Specials/Deals • Games • Polls • Promotions • Application
  27. 27. Professional networking, News, Company information, Recruitment, Company statistics
  28. 28. New features, Ads, Events, Education
  29. 29. Things to consider before engaging: eal cost valuation & Measurement lignment onsistency onesty & Transparency
  30. 30. Website Sabrina.nagel@ecentre.org.nz http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg

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