, Marketing and Sales Manager
at website design, software as a service, e-commerce solutions, manufacturing software, ulitiy company software, virtual interactive center, focal point technologies,
Typical print ad #1: designed for a newspaper, directory, handout or insert (or radio script).
“ Me, me, me ” is “wrong, wrong, wrong”! Read your own ad copy . Is it full of YOU talking about YOU , versus what the customer has to gain through buying your product or service? Examples : “We have 24,000 sq ft of warehouse space!” “We have been in business for 20 years!” Identify and eliminate!
Typical print ad #2: designed for a newspaper, directory, handout or insert (or radio script).
Instead, DEFINE what sets you apart from the rest …. … and consistently promote YOUR Unique Value Proposition ! If you can’t uncover a UVP, C REATE one – you’re one of the herd without it. And Promote! Promote! Promote!