Internet Marketing & Online Business Networking for Broke Start-Ups Sabrina Dent | sabrinadent.com | Cork Airport Hotel | 21 April, 2009

1. Magic 2. Easy 3. Guaranteed 4. Bullet-proof What SEO is Not: (Or, how not to get screwed by the bad guys.)

1. The #1 source of Internet traffic 2. Fundamental to every website 3. Based on the needs of people, not machines 4. All about the search phrase What SEO Is: (Besides very important.)

1. Relevant content 2. Relevant domain name 3. Semantically correct markup 4. Legitimate inbound link love 5. Readable by Google 6. No tricks Key Criteria: (In no particular order.)

1. Unique, key-word descriptive page titles 2. Pure CSS output 3. Solid H1 tag and H2 tags on every page 4. Alt tags for every image 5. Strictly within Google's guidelines 6. Google Analytics SEO Checklist: (In-house or outsourced.)

1. Extremely low-cost marketing 2. Positions you as an authority 3. Provides constantly updated content 4. Invites inbound links 5. Positions you as progressive Why You Should Blog: (Besides Google loving blogs.)

1. Time intensive 2. Poor topic niche for content 3. Poor topic niche for affinity 4. Marketing wants to write it 5. You're terrified of your customers Why You Should Not Blog: (It's not for everyone.)

1. At least once a week 2. Never twice in the same day 3. Never on weekends Lazy Blog: (Moderate impact off minimal effort.)

1. Blog out, not in 2. Be generous with links 3. Shorter standard posts 4. Longer resource posts 5. Weekly wrap-up posts What to Blog: (Because nobody is as interested in your actual business as you are.)

1. RSS reader (Google reader) 2. Feedburner.com 3. Google Analytics 4. StatCounter.com/Haveamint.com 5. Google Alerts 6. Dreamstime/iStock for images Blog Tools: (What to have in your blogging backpack.)

1. LinkedIn 2. Facebook 3. Facebook Pages 4. Twitter 5. Bebo / MySpace (and other forms of hell) Online Networking: (Building relationships for your business online.)

1. It's called “social networking” for a reason 2. It's about profile and relationships, not sales 3. It's casual dress, not business attire Rules for Social Spaces: (Or how not to make the Internet hate you.)

What Not to Do: (Or how to make the Internet really hate you.)

What Not to Do: (And then kick you.)

1. Understand CPM and PPC CPM: The cost per thousand page impressions. PPC: Advertising model where advertisers only pay when a user actually clicks on an advertisement to visit the advertiser's website. Cheap advertising: (Moderate time comitment, modest cash outlay.)

1. Understand CPM and PPC For flat fee advertising, always calculate your own CPM rate. And for all advertising, always retroactively calculate your cost-per-click. Cheap advertising: (Again, don't get screwed.)

1. Understand CPM and PPC 2. Advertise on Websites (or blogs) Watch out for: - Low traffic and bad page rank - Ad overload - Ads below the fold - Flat fee ads with no verifiable traffic stats Cheap advertising: (Not so much in Ireland .)

1. Understand CPM and PPC 2. Advertise on Websites (or blogs) 3. Advertise on Facebook 4. Use Google AdWords - Buy natural language, lower priced keywords: https://adwords.google.com/select/KeywordToolExternal (Just search Google for “keyword tool”) Cheap advertising: (Control your costs.)