Social media and Public Relations                   PR 2.0                   Sabina Jafarova     New Media master program,...
What is Public Relations (PR)?PR help increase business, stimulate trial andenhance a company’s image as a leader orinnova...
PR cannot eliminate…•   Negatives•   Competition•   Control the media•   Control the message•   Be a “quick fix”          ...
From PR 1.0 to PR 2.0PR 1.0 (one way):   PR 2.0 (two-way):News release        Social media news releaseMedia relations    ...
Source: www.cometbranding.com
Source: www.cometbranding.com
Source: www.cometbranding.com
PR is no longer limited to media relations,       events and communications
New rules of PR: You are what you publish. People want authenticity, not spin. People want participation, not propagand...
The Role of Social Media in B2B PRTracking social media results tools:•Viralheat•Infoharmoni•Twitalyzer•Klout•Yahoo Pipes•...
Source: www.cometbranding.com
Social media release tool for PR      www.pitchengine.com
Great exposure and big money              saved• INgage Networks company saved $270K in expenses  via social media.• They ...
Case study-Starbucks•   Online community:•   Facebook~29 million Like•   Twitter~2 million followers•   FOURSQUARE-has alm...
using the Starbucks code for iTunes
Starbucks’s customer relations              Source: www.onlineMBA.com
Finally, PR is all about reaching          your buyers.It continues growth in listeningplatforms, but less for reporting
Sources:• “The New Rules of Marketing and PR” by  David Meerman Scott• “Halkla İlişkiler 2.0” Özlem Aşman AliKılıç• “How  ...
Thanks!“You are what you publish”
Social media and Public Relations
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Social media and Public Relations

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This is my presentation is prepared as a midterm project for Cyber culture class, New Media dept, Kadir Has University.

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Transcript of "Social media and Public Relations"

  1. 1. Social media and Public Relations PR 2.0 Sabina Jafarova New Media master program, Cyber culture class sabina.jafarova@stu.khas.edu.tr
  2. 2. What is Public Relations (PR)?PR help increase business, stimulate trial andenhance a company’s image as a leader orinnovator:PR helps attract the attention of potentialcustomersPR helps solidify relationships with existingcustomersPR stimulates conversation with customers &prospectsPR helps define the brand personalityPR establishes credibility and relevance Photo credit: www.millerlittlejohnmedia.com
  3. 3. PR cannot eliminate…• Negatives• Competition• Control the media• Control the message• Be a “quick fix” Photo credit: http://aladkins.files.wordpress.com
  4. 4. From PR 1.0 to PR 2.0PR 1.0 (one way): PR 2.0 (two-way):News release Social media news releaseMedia relations Video news releaseThe wire The webEvents Live streaming
  5. 5. Source: www.cometbranding.com
  6. 6. Source: www.cometbranding.com
  7. 7. Source: www.cometbranding.com
  8. 8. PR is no longer limited to media relations, events and communications
  9. 9. New rules of PR: You are what you publish. People want authenticity, not spin. People want participation, not propaganda. PR is not about your boss seeing your company on TV. Its about your buyers seeing your company on the Web. The Internet has made public relations public again. Blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate. On the Web, the lines between marketing and PR have blurred. Source: The New Rules of Marketing and PR by David Meerman Scott
  10. 10. The Role of Social Media in B2B PRTracking social media results tools:•Viralheat•Infoharmoni•Twitalyzer•Klout•Yahoo Pipes•Google Analytics•ManyEyes
  11. 11. Source: www.cometbranding.com
  12. 12. Social media release tool for PR www.pitchengine.com
  13. 13. Great exposure and big money saved• INgage Networks company saved $270K in expenses via social media.• They had previously paid $250K annually for an external PR agency, and $20K in events budgeting for venue, traveling and promotions expenses.
  14. 14. Case study-Starbucks• Online community:• Facebook~29 million Like• Twitter~2 million followers• FOURSQUARE-has almost 36,000 followers. to offer an exclusive “barista” badge to those who check in to five different Starbucks locations.• Mobile app• iTunes-Download Code: WAYH9JEMH3TL• Youtube• Flickr• My Starbucks idea
  15. 15. using the Starbucks code for iTunes
  16. 16. Starbucks’s customer relations Source: www.onlineMBA.com
  17. 17. Finally, PR is all about reaching your buyers.It continues growth in listeningplatforms, but less for reporting
  18. 18. Sources:• “The New Rules of Marketing and PR” by David Meerman Scott• “Halkla İlişkiler 2.0” Özlem Aşman AliKılıç• “How PR Pros Are Using Social Media for Real Results” by Christina Warren• “The Future of Public Relations and Social Media” by Erica Swallow• www.starbucks.com
  19. 19. Thanks!“You are what you publish”

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