Your SlideShare is downloading. ×
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
About Raconteur Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

About Raconteur Media

1,470

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,470
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Inspiring Intelligence.
  • 2. 2
  • 3. Raconteur is a special interest media companycombining premium editorial, analysis andgraphic design with a commitment to high qualityexecutions in print and online. Our contentinforms, inspires and influences thought leadersand decision makers worldwide 3
  • 4. We live in an ‘opt-in’ informationsociety where individuals choosewhat they want to discoverPeople want content to beauthentic, credible, informative,useful and inspiring 4
  • 5. £Business Culture Finance Healthcare Lifestyle Sustainability Technology ȖȖ Content partners include The Times, The Sunday Times and The Week ȖȖ More than 200 total special reports and market surveysOur special ȖȖ Partnerships with moreinterest content is than 500 brands per annuma commitment to ȖȖ Global network of industry-leading journalistsexcellent editorial and commentatorsand first-class ȖȖ Publications on a varietyproduction values of sectors from medical research to trading strategies 5
  • 6. Our renowned approach to contentand design helps some of the world’sleading businesses, institutions andorganisations connect with hard toreach decision makers 6
  • 7. The RaconteurApproach Exclusively the best writers We work with some of the world’s most renowned journalists, commentators and academics who are experts in their respective fields as well as valued opinion formers Premium production values We obsess about producing the best finished material possible, from gathering proven editorial teams to commissioning top designers and high quality print partners. It’s why we’ve earned a reputation for best in class publishing Illustrations that illuminate Our design team is fuelled with a passion for originality and creative integrity. Through data visualisation, compelling infographics and concept illustration, we are committed to enlivening copy with powerful imagery High profile, high impact We understand that great content in print and online has the power to pique the interest of sophisticated audiences and move sceptical decision makers. We draw on extensive insight from our relationships with multiple leading media brands to produce attention-grabbing materials capable of enticing time-poor audiences 7
  • 8. The Raconteur Product Suite Custom Publishing est. 2013 Year round on request Market Surveys est. 2012 Four per annum or on request theraconteur.co.uk est. 2011 Year round Special Reports est. 2008 60 per annum 8
  • 9. Here’s how we access the decision makersThe Times is the No1 daily forkey purchase decision makers The Sunday Times is the No 1 Sunday title for 41% of company owners, board directors chairmen, MDs, chief executives and general managers read The WeekThe Times readers The Sunday Times is theare responsible for 24% of Number 1the total annual expenditure ofUK businesses Sunday title for reaching key business purchase decision makers 44% of C-suites read The Week 422,000 1 in 3 24% Business purchase decision makers purchase decision £ have a net worth of makers read The Sunday Times £1 million or more 235,000 Directors 651k C-suite executives ABC1 90% 153,000 read The Sunday Times C-Suite readers 72 minutes average time spent reading The Sunday Times has 62% more PDM readers than The Sunday Telegraph and 73% more than Total readership The Observer of 300,600 Source: BBS Survey 2011 Source: BBS Survey 2011 January-June 2011 (UK and ROI) 9
  • 10. Raconteur Online Reader Engagement 1/3 of visitors * 20,210 return to our site unique visitors within one month Jan 2013 *Approximately 3:48 mins 184,000 average dwell time approximate page per visit views per month 10
  • 11. Raconteur in Print Reader Engagement 100% of respondents said they In addition to associating Raconteur with The Times and The Sunday Times, readers also associate us with: Reuters, Bloomberg, Impression and design think we “add value” to The Times readership Monocle and The Economist Brand Most common words to describe Raconteur reports: 57% 79% 93% Informativeof respondents are aware that Relevantremembered seeing we only useor reading between the leading2 and 5 of our writers and High quality of respondentspublications in the contributors for considered uspast 3 months each publication independent editorialIn 2011, Raconteur commissioned The European Business School London to survey The Times readers on Raconteur reports 11
  • 12. The Raconteur Process 1 2 3Identify a hot topic affecting British Create a specialist editorial team Match leading brands with highindustry, economy or lifestyle of writers and academics impact commercial opportunities 4 5 6Publish report in The Times, Send digital collateral and hard Debrief with each partner onThe Sunday Times or The Week copies to each partner brand leveraging the current reportand on theraconteur.co.uk or for and future planningpartner use 12
  • 13. Leveraging Your InvolvementThe day of publication is just the beginning. Our partners use their material to enhance theirmarketing, sales, business development and HR agendas across a number of platformsthroughout the year. Here are several strategies to leverage your involvement Post Share through Enhance your Score points with Online Social Media Marketing Business Development Equip teams Build into Distribute at Educate your for Sales your PR your Events Key Stakeholders of clients equip sales of clients book of clients find our teams with our reports extra copies reports useful for events for business development purposes 50% 65% 95% 13
  • 14. Raconteur Special ReportsNiche content + major platforms 14
  • 15. Contextualising Your Brand and Offering 16 pages of special interest content on your industry or niche Contextualise your brand or offering to an engaged, pre-qualified audience High quality, relevant Display Ad Advertorial editorial content Effective business results and strong collateral 15
  • 16. Raconteur Market Surveys:Inquiring minds + quality analysis Source: Raconteur ‘Navigating the Cloud’ Survey, 2013 16
  • 17. As a brand, you want tobe authoritative in your niche.Working with the Raconteur MarketSurveys department to presenthigh-quality, accurate data andanalysis to your key audience givesyou a unique opportunity to create atailored and valuable market briefing UK Wind Marine Energy Business Barometer 2012 Analysis by Peter Stafford and Felicia Jackson Navigating the Cloud 2013 by Mike O’DriscollRaconteur Survey - Wind and Marine Survey 2012_3.indd 1 30/10/2012 17:40 17
  • 18. Raconteur Custom PublishingYour Story + Our Expertise Understanding your objectives and audience Who do you want to engage? Raconteur has adopted a research-led approach to the work we do and we take time to understand your audience at a detailed level. Only then do we tailor a content package that is guaranteed to resonate with the people you need to inspire Sculpting your strategy Once we understand the scale of your ambition and who you want to reach out to, we assemble and curate a rich channel mix that hits home with your target audience and mobilises them into action. It could be a glossy magazine, in-depth website, a corporate brochure or a combination of formats that best connect with your audience Adopting the right tone of voice You know what sets you apart from others, but it may not be blindingly obvious to others. At Raconteur, we work with you to create messages that will help build your image and your brand Conveying your message We will help you create and convey messages that build a unique brand identity, setting you apart from your competitors and defining your unique proposition 18
  • 19. Finding the Right Conversation Augment Retain Build Disseminate EngageȖȖ M ore than 50 per cent ȖȖ W e understand that ȖȖ W e ensure your ȖȖ W e can distribute ȖȖ O ur long-term of people who read an increasingly message chimes with content across all key approach delivers content marketing say fragmented culture your target audience mediums – including engaged audiences it has a positive impact means retaining to produce a better print, online, video over time on buying decisions* clients is vital return on your content and mobile marketing investment ȖȖ RegularȖȖ M ore than 61 per cent ȖȖ E ngage with clients ȖȖ T his enhances communication say content marketing and reward them ȖȖ F eeding messages to the effectiveness with stakeholders has a positive impact with lively content clients and staff on a of the campaign builds trust in on whether they like a regular basis builds with multiple your brand brand or not* engagement with communications brand values channels * Content Marketing Institute 2013 19
  • 20. The RaconteurDigital forum + niche contentRaconteur Online is curated for curiousminds. It hosts constantly evolving,niche content and features the latestfrom each Raconteur report. Visitingthe content site is an experience wherethe reader is in the driver’s seat. Specialinterest content online attracts the sortof reader who is inquisitive and engaged 20
  • 21. www.theraconteur.co.uk LeverageRaconteur’s content allows our partnersto leverage their unique resonance with 100% Privileged Access Raconteur content is published originally for The Times, The Sundaythe articles and establish calls-to-action of Raconteur articles are Times, or The Week. The Raconteurand pathways to collaboration analysis focussed and include exclusively re-hosts that content, industry commentary thereby drawing regular readers of those publications plus thousands of others1,500+ 180,000+ 100+articles originally featured page views per month bespoke infographicsin Racontuer reports and dashboards Raconteur Opinion Online Solutions Interested in Raconteur online?Raconteur’s opinion section hosts We offer MPUs, categorya robust collection of voices, from sponsorships, leaderboardindustry leaders to academics to spots, and full package optionsbusiness moguls to public figureheads, all talking about the latestissues in business, sustainability,technology, lifestyle and healthcare 21
  • 22. 22
  • 23. One who tells a story with great skillWinner of Young Entrepreneur of the Year Finalist for Best New Brand Finalist for Fast Growth Awards 23
  • 24. Raconteur Media Amadeus House 2nd Floor 27b Floral Street London WC2E 9DP t: 0203 428 5230 e: communications@raconteurmedia.co.uk w: raconteurmedia.co.uk content site: theraconteur.co.uk

×