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  • 1. Presenting Social Media To Your Clients
    Presented by Frankie DiFranco, Krystal Sfreddo
    and Breanna Gammon
    San Tan Foothills FBLA Chapter
  • 2. Table of Contents
    • Social Media: Defined
    • 3. The Six Major Types of Social Media
    • 4. Social Networking
    • 5. Social Bookmarking
    • 6. Presentation Sharing
    • 7. Blogging
    • 8. Video Sharing
    • 9. Creating events via the internet
    • 10. Benefits of Social Media
    • 11. The Price of Social Media
  • Social Media; the Definition
    Communicating, creating, sharing and discussing news, information and other media online (Elston).
    Social Websites, such as:
    Facebook
    Twitter
    Myspace
    But not just these websites!
  • 12. The Six Major Types of Social Media
    Social Networking
    An association of people drawn together by family, work or hobby
    Social Bookmarking
    A method of saving and storing web pages in a single online location for future use or for sharing with other Internet users
    Presentation Sharing
    Sharing a business presentation through the web for clients that may not be close by
  • 13. The Six Types Social Media, Continued
    Blogging
    A Web site that contains an online personal journal
    Video Sharing
    A Web site that lets people upload and share their video clips with the public
    Creating Events via the Internet
    A website that allows you to plan events in your local area
  • 14. Social Networking
    Social website to focus on:
    Facebook
    How can it be used?
    Market products by posting discounts and package deals
    Share survey/research data to gain credibility
    Post upcoming events
    Appeal to the younger generation of customers
  • 15. Social Bookmarking
    Website to focus on:
    Twitter
    How can it be used?
    View the “Hotlist” to see competition
    Add search terms so users can find your website
    Post info about deals with a link to your Website
  • 16. Presentation Sharing
    Website to focus on:
    SlideShare
    How can it be used?
    Communicate with partners and employers by sharing presentations online
    Use to promote offers and deals
  • 17. Blogging
    Website to focus on:
    Tumblr
    How it can be used:
    Put a hold on bad rumors
    Receive customer feedback
    Easily reached from
    search engines
    Custom domain
  • 18. Video Sharing
    Website to focus on:
    YouTube
    How it can be used:
    Post commercials
    Post videos about upcoming events
    Have customers “subscribe” to remain updated
  • 19. Creating Events Via The Internet
    Website to focus on:
    Event Planner(.com)
    How it can be used:
    Create invitations for an event
    Find a venue in your area
    Find décor for your event
  • 20. Benefits of Social Media
    Appeal to a younger computer savvy generation
    Save money
    Promote your business
    Manage reputation
  • 21. Price of Social Media
    Using the websites listed, promoting can be incredibly cheap or even free.
    Can save a company thousands, if not millions