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A videotaped performance of a recorded popular song, usually accompanied by
dancing and visual images interpreting the lyrics. It is a short video for
Marketing Merchandise to promote the artist and sells it’s products.
The purpose of a music video is to promote single/album or artist/band. It helps
to create a star image. It’s one of the main purposes is to entertain the
audience. A music video therfore, illustrates the meaning of a song.
Performance based video
Performance based videos feature the band/artist performing either to the camera
or an audience. Along with the band performing is usually sequences of footage
which can or cannot relate to the song at all.
This type of music video relays on the audience focusing only on the band rather
than having to follow a story throughout the video. There is often a wide use of
different camera angles and different shots of the band playing along with
different shots of random images which are often used throughout music
videos of this kind to break up the performance of the band.
Examples of performance based videos are shown on the next slide.
Narrative based video
A video that consists a story line relating to the lyrics or the genre of the music
video is known as a narrative based video. It keeps the audience engaged in the
This type of video is often used for songs that feature in movies, with scenes from
the movie cut into the video. The video will include actors that will tell the
story to the audience, but props and locations and mise en scene also help tell
the story and have to match the codes and conventions of the genre too.
Some examples of narrative based videos are on the upcoming page.
Every genre has certain codes that has to be followed. Symoblic videos are which
represents the genre of the song with the help of light, editting, use of
This type could be used with another type of music video. For example, a narrative
based video could also be a symbolic video and a performance based video can
be a symbolic video too.
For a more understandable view of a symbolic video, look at the example given on
the next slide.
Lil Wayne – Love Me is said to be symoblizing girl’s being Evil.
•Wayne says “These
hoes love me like
Satan,” basically saying
that Satan loves him.
•The video also
looking women locked
up in cages.
•The flame from the
lighter at the beginning
of the video creates a
silhouette of Baphomet.
•A Satanic music video is
completed with the all-seeing-
eye being symbolized. This
model’s eye is even being
covered by a butterfly, the
symbol for “Monarch” mind-
Thematic videos are based on the genre of the music. For example, every rock
music video would have certain codes and conventions.
This type of videos follow a certain set codes and represent it in the video so the
audience gets familiar with the genre of the music. The theme that has been
represented in the video may or may not go with the lyrics of the song in the
Coming up next are the examples of thematic videos representing the rock genre.
An animated video is a video that has animated figures starring. Such a video is
made up with the use of CAD (Computer aided design).
This type of music videos are mostly used in the animated movies. Also, some
singers make animated videos to express their thoughts and illustrate their
Let’s have a look on some of the animated videos.