Direct Marketing         Trends                       Gabriel Sora          Head of Mobile Marketing                Saatch...
“Increasingly, the mass marketing is turning into                 a mass of niches”                                       ...
#1
Work with niches
“The biggest mistake we see companies make when they first hitTwitter is to think about it as a channel to push out inform...
#2
Engage customersnot just push information
“People shop and learn in a whole new way compared to just a few    years ago, so marketers need to adapt or risk extincti...
#3
Become more social & more local
“Understand why and how your audience uses technology and then        start trying to align your communication efforts.”  ...
#4
Integrate your social databasesinto your CRM
“Smartphones are reinventing the connection between companies and                         their customers.”               ...
#5
“Mobilize” your databases
“If you wait until there is another case study in your industry you will be                                 too late.”    ...
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2013 direct marketing trends

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2013 direct marketing trends

  1. 1. Direct Marketing Trends Gabriel Sora Head of Mobile Marketing Saatchi & Saatchi X
  2. 2. “Increasingly, the mass marketing is turning into a mass of niches” Chris Anderson Author of The Long Tail
  3. 3. #1
  4. 4. Work with niches
  5. 5. “The biggest mistake we see companies make when they first hitTwitter is to think about it as a channel to push out information.” Tim O’Reilly & Sarah Milstein Co-Authors of The Twitter Book
  6. 6. #2
  7. 7. Engage customersnot just push information
  8. 8. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” Brian Halligan Co-Author of Inbound Marketing
  9. 9. #3
  10. 10. Become more social & more local
  11. 11. “Understand why and how your audience uses technology and then start trying to align your communication efforts.” Brian Reich & Dan Solomon Authors of Media Rules
  12. 12. #4
  13. 13. Integrate your social databasesinto your CRM
  14. 14. “Smartphones are reinventing the connection between companies and their customers.” Rich Miner Partner, Google Ventures Co-Founder, Android
  15. 15. #5
  16. 16. “Mobilize” your databases
  17. 17. “If you wait until there is another case study in your industry you will be too late.” Seth Godin Author of Permission Marketing
  18. 18. Thank you

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