2. 1953-1987
1935-1966
1935-1965
20th Century Fox
20th Century Pictures merged with Fox Film
Corporation to create “20th Century-Fox”.
The Art Deco 20th Century Fox logo was designed by
landscape artist Emil Kosa, Jr.. It originated as the 20th
Century Pictures logo-it was originally created as a
painting on several layers of glass and animated frame-byframe. The logo was modified several times over the years.
Rocky Longo, an artist at Pacific Title, was hired to
recreate the original design. He tilted the "0" in 20th, this
would be used alongside the next logo until 1987. The
same medium as the previous logo was used; painting on
several layers of glass and animated frame-by-frame.
3. 1981-1994
1994-2010
2009-2013
Longo’s revised logo became the official trademark.
The same medium was used.
In 1994, the 20th Century Fox logo is redone in computer generated imagery
(CGI) for the first time by Studio Productions (now Flip Your Lid Animation).
There were a few failed attempts including trying to film a 3D model of the
familiar “20th Century Fox” monument. The new logo was to contain more
detail and animation, so that the longer (21 second) Fox fanfare with the
"CinemaScope extension" could be used as the underscore. The 1994 CGI
logo was also the first time that Twentieth Century Fox was recognized as "A
News Corporation Company" in the logo. In 1997 David Newman re-recorded
the 20th Century Fox Fanfare. As of 2010, this logo appears only on the
company's website.
In 2009, 20th Century Fox updated its logo, which was
created and animated by its subdisary Blue Sky
Studios. The new logo officially debuted in Avatar.
In 2010, 20th Century Fox celebrated its 75th
anniversary, and modified their logo for that year.
4. 2013-Present
By 2013, the byline for News Corporation was
removed due to the split of them and 21st Century
Fox (July 17) with the DreamWorks Animation SKG
film Turbo.
The first ever 20th Century Fox logo lacked the grandeur
of the later logos which gives the company it’s
renowned regal feel. As technology improved and CGI was introduced, they
were able to further improve the graphics which is evident in the logos from
1994 onwards.
http://logos.wikia.com/wiki/20th_Century_Fox
5. Saul Bass
Saul Bass was a widely
acclaimed graphic designer most famous for his title
sequences for Hitchcock's North by North West (1959),
and Psycho (1960).
6. North by North West:
https://www.youtube.com/watch?v=KVUnUmPV33c
This title sequence is argued to be one of his finest works.
The snappy animation of the credits at the beginning
moves smoothly into the place of glossy skyscrapers. The finish is sleek
and modern with the use of kinetic typography.
Psycho:
https://www.youtube.com/watch?v=s4L9J-CUAl8
This title sequence is similar to North by North West in the fact that it uses
moving text but I think I prefer Saul Bass’ work for Psycho. The erratic strips
which
flicker as “Psycho” appears complement the film’s psychotic character Bates and
the dramatic slashing scene.
7. The Girl With The Dragon Tattoo
https://www.youtube.com/watch?v=tcp9Ysi75f0
The title sequence is all in black with the exception of short
glimpses of flames. This darkness prepares the audience for the
dark nature of the film.
