RE-ACTSocial REpresentations of CommunityMultimedia Centres andACTions for ImprovementSwiss team: Prof. Lorenzo Cantoni, D...
RE-ACT will investigate conceptualizations ofCommunity Multimedia Centresusing the Social Representation construct.
Social Representations
Social Representations                 (Moscovici 1973)
Social Representations                          (Moscovici 1973)• Ancestor:        Durkheim’s concept of “Collective Repre...
Social Representations                          (Moscovici 1973)• Ancestor:        Durkheim’s concept of “Collective Repre...
Social Representations                 (Moscovici 1973)                 Collective  Social
Social Representations                      (Moscovici 1973)          A Social Representation is a system of          valu...
Social Representations                     (Moscovici 1973)          A Social Representation has 2 functions:
Social Representations                     (Moscovici 1973)          A Social Representation has 2 functions:   1   to est...
Social Representations                     (Moscovici 1973)          A Social Representation has 2 functions:   1   to est...
Why Social Representations?
Why Social Representations?     Dott. Isabella Rega’s PhD Thesis:     What do local people think about telecentres (2010)
Why Social Representations?     Dott. Isabella Rega’s PhD Thesis:     What do local people think about telecentres (2010) ...
Why Social Representations?     Dott. Isabella Rega’s PhD Thesis:     What do local people think about telecentres (2010) ...
How Social Representations?  - Map of the CMCs (and other official PAVs) in the country    [Ministerio de Ciencias e Tecno...
Who Social Representations? • Representatives of initiating agencies • Representatives of associations owning the CMC • Lo...
What Social Representations?     Interview Protocol     • Identity: structure, history, goals, benchmark, models...     • ...
Where Social Representations?        1.    Iha de Moçambique/Nampula        2.    Cuamba/Niassa        3.    Chiúre/Cabo D...
My First Impressions •   People of the CMC highly collaborative •   Misalignments? (information needs  no ; naming  some...
My PhD: Actions for Improvement? •   Improvement? What is it? Who set the goals? •   Community participation: stay local! ...
Thank You!sara.vannini@usi.ch
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PhD topic and progress presentation @ MCT, Maputo

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Presentation about my topic and progress at the PhD session organized by Prof. Erkki Sutinen at the Ministry of Science and Technology in Maputo, Mozambique, 18 March 2011.

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PhD topic and progress presentation @ MCT, Maputo

  1. 1. RE-ACTSocial REpresentations of CommunityMultimedia Centres andACTions for ImprovementSwiss team: Prof. Lorenzo Cantoni, Dr. Isabella Rega, Sara VanniniMozambican team: Dr. Gertrudes Macueve, Dr. Alexandre Baia, Salomão David
  2. 2. RE-ACT will investigate conceptualizations ofCommunity Multimedia Centresusing the Social Representation construct.
  3. 3. Social Representations
  4. 4. Social Representations (Moscovici 1973)
  5. 5. Social Representations (Moscovici 1973)• Ancestor: Durkheim’s concept of “Collective Representation” (1898)
  6. 6. Social Representations (Moscovici 1973)• Ancestor: Durkheim’s concept of “Collective Representation” (1898) Collective Representations = symbols with a shared meaning for the members of a given social group. The function of collective representations in society is that of expressing the collective sentiments or ideas that give the society its social cohesion.
  7. 7. Social Representations (Moscovici 1973) Collective  Social
  8. 8. Social Representations (Moscovici 1973) A Social Representation is a system of values, ideas and practices Object Subject 2 Subject 1
  9. 9. Social Representations (Moscovici 1973) A Social Representation has 2 functions:
  10. 10. Social Representations (Moscovici 1973) A Social Representation has 2 functions: 1 to establish how people interpret their world
  11. 11. Social Representations (Moscovici 1973) A Social Representation has 2 functions: 1 to establish how people interpret their world 2 to enable people to communicate with the other members of the community
  12. 12. Why Social Representations?
  13. 13. Why Social Representations? Dott. Isabella Rega’s PhD Thesis: What do local people think about telecentres (2010)
  14. 14. Why Social Representations? Dott. Isabella Rega’s PhD Thesis: What do local people think about telecentres (2010) Two possible misalignements of conceptualization of the Telecentre: 1. between the founding organization and the community 2. between the founding organization and the local staff
  15. 15. Why Social Representations? Dott. Isabella Rega’s PhD Thesis: What do local people think about telecentres (2010) Two possible misalignements of conceptualization of the Telecentre: 1. between the founding organization and the community 2. between the founding organization and the local staff Sustainability factor: Creating awareness of how ICT can improve the living conditions of the local community .
  16. 16. How Social Representations? - Map of the CMCs (and other official PAVs) in the country [Ministerio de Ciencias e Tecnologias, Ministero de Edicação, INCM – Instituto Nacional de Comunicação de Moçambique...] - Selection of the sample to work with (criteria: one per province, urban/rural, year of foundation, stand alone/built-in another building, kind of association managing the CMC, number and status of services offered) - Interview Protocol
  17. 17. Who Social Representations? • Representatives of initiating agencies • Representatives of associations owning the CMC • Local staff • Users • Non-users
  18. 18. What Social Representations? Interview Protocol • Identity: structure, history, goals, benchmark, models... • People (Staff – Visitors) • Experience • Services • Community • Personal Perception
  19. 19. Where Social Representations? 1. Iha de Moçambique/Nampula 2. Cuamba/Niassa 3. Chiúre/Cabo Delgado 4. Quelimane/Zambézia 5. Chitima/Tete 6. Dondo/Sofala 7. Sussundenga/Manica 8. Morrumbene/Inhambane 9. Chókwe/Gaza 10. Xinavane/Maputo
  20. 20. My First Impressions • People of the CMC highly collaborative • Misalignments? (information needs  no ; naming  sometimes) • Radio & Computers: honour for the communities that think they are not left behind (they are a development factor «per se») • Radio: very strong and very well known (non-users, training, participation), sometimes suffers because of a turn-over within the staff • TC: less strong in terms of access, good in sense of basic training. Very basic services are the most commonly used • Internet: still a challenge • Digital Literacy: very basic, but people seem to be interested • The economical sustainability is an issue (staff & CMC)
  21. 21. My PhD: Actions for Improvement? • Improvement? What is it? Who set the goals? • Community participation: stay local! • Learning in context and in USE • Production of local content (tourism?)
  22. 22. Thank You!sara.vannini@usi.ch
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