Practicing real estate in SW Orlando since 1997 Top 10% in Sales In depth knowledge of internet marketing , market conditions, and areas in SW Orlando My Qualifications

Practicing real estate in SW Orlando since 1997

Top 10% in Sales

In depth knowledge of internet marketing , market conditions, and areas in SW Orlando

Websites Promoting Your Home Realtor.com ColdwellBanker.com Floridamoves.com Nytimes.com Trulia.com Zillow.com Sworlando.wordpress.com

Realtor.com

ColdwellBanker.com

Floridamoves.com

Nytimes.com

Trulia.com

Zillow.com

Sworlando.wordpress.com

The Largest Return on Your Investment The Least Amount of Time Least Inconvenience to You Our Mutual Goals

The Largest Return on Your Investment

The Least Amount of Time

Least Inconvenience to You

Help you price your property properly Expose your home to the largest number of potential buyers possible Help you understand all of the intricacies of all offers received Negotiate for the best possible return on your investment What You Should Expect

Help you price your property properly

Expose your home to the largest number of potential buyers possible

Help you understand all of the intricacies of all offers received

Negotiate for the best possible return on your investment

Handle the hundreds of details that occur between contract and settlement To understand the market and how to get your property the needed exposure To understand how today’s purchaser shops and meet those needs To deliver what the homebuyer wants and when they want it What You Should Expect

Handle the hundreds of details that occur between contract and settlement

To understand the market and how to get your property the needed exposure

To understand how today’s purchaser shops and meet those needs

To deliver what the homebuyer wants and when they want it

Total communication with you Daily updates during offering period Weekly or more updates during the closing process What You Should Expect

Total communication with you

Daily updates during offering period

Weekly or more updates during the closing process

CMA Market Expertise Outside Influcences on the Real Estate Market Pricing Your Property Hojin Chang, GRI

CMA

Market Expertise

Outside Influcences on the Real Estate Market

Anyone can get you an offer in today’s market Most can get you several offers in a relatively short period of time It takes marketing and expertise to get you enough offers to ensure the largest return on your investment Total Exposure

Anyone can get you an offer in today’s market

Most can get you several offers in a relatively short period of time

It takes marketing and expertise to get you enough offers to ensure the largest return on your investment

Advertising Open Houses Just Listed Newspaper Etc. Hojin Chang, GRI Traditional Exposure Methods

Advertising

Open Houses

Just Listed

Newspaper

Etc.

Coldwell Banker Residential Real Estate, Inc. and Hojin Chang A marketing plan to bring you more buyers, more money, more peace of mind, and making real estate real easy.

Coldwell Banker Residential Real Estate, Inc. Buyers’ habits are changing…. So are we.

Source – The Washington Post, 2/20/05 In 1967: 81% of the 35-54 age group In 2004: 53% of the 35-54 age group In 1967: 73% of the 25-34 age group In 2004: 38% of the 25-34 age group People Reading Newspapers

In 1967: 81% of the 35-54 age group

In 2004: 53% of the 35-54 age group

In 1967: 73% of the 25-34 age group

In 2004: 38% of the 25-34 age group

“ Newspaper readership is down, and Americans’ interest in news from all sources – aside from the Internet – is on a decade-long decline ” Source – The Washington Post, 2/20/05 People Reading Newspapers

“ Newspaper readership is down, and

Americans’ interest in news from all

sources – aside from the Internet –

is on a decade-long decline ”

Most Associates and Brokers continue to market “offline” 77% of consumers are online, yet the advertising dollars are spent offline 96% Offline 4% Online

AND……. People Have Turned to the Web

We “ OWN” the Internet.

FACT: 40% of buyers use the Internet MORE than newspapers FACT: 77% use the Internet to help in their search Buyers are moving online…

FACT: 81% of U.S. consumers find the Web sites they use to make a purchase by visiting search engines* Buyers are moving online…

FACT:

81% of U.S. consumers

find the Web sites they use to make a purchase by visiting search engines*

$5 million in search engine keywords to bring more people to your home first. Daily monitoring to ensure FloridaMoves.com is in the featured sections of the results pages on search engines. 56,000 search terms to bring more people to your home first. Search Engine Placement

$5 million in search engine keywords to bring more people to your home first.

Daily monitoring to ensure FloridaMoves.com is in the featured sections of the results pages on search engines.

56,000 search terms to bring more people to your home first.

We have invested more than $5 million dollars in purchasing 56,000 keywords on 30 search engines to generate leads to FloridaMoves.com Search engines such as: MSN, Overture, Google , DogPile, Ask Jeeves, and AOL. Search Engine Placement

We have invested more than $5 million dollars in purchasing 56,000 keywords on 30 search engines to generate leads to FloridaMoves.com

Search engines such as: MSN, Overture, Google , DogPile, Ask Jeeves, and AOL.

Other SOURCE: COMSCORE MEDIA METRIX 80% 20% Network U.S. Internet Universe Oct 2003 Why Google and Overture? Google Yahoo MSN NetZero Dogpile Excite Web Crawler AltaVista America Online Lycos Juno CNN.com ESPN Overture And more…..

Almost always on the first page Almost always in the top three Usually down the side, as well Search Engine Placement

Almost always on the first page

Almost always in the top three

Usually down the side, as well

86% of all online time for real estate searches is on REALTOR.com 75% of REALTOR.com searchers are looking within 50 miles of their home That’s as local as it gets! Homes with multiple photos are viewed 299% more often Real Estate Internet Facts

86% of all online time for real estate searches is on REALTOR.com

75% of REALTOR.com searchers are looking within 50 miles of their home

That’s as local as it gets!

Homes with multiple photos are viewed 299% more often

Homes with 6 photos are viewed 299% more often. Source: REALTOR.com’s internal analysis of Showcase Listing Detail Page Views per Listing vs. Non-Showcase Listings Detail Page Views per Listing, January 31, 2005.

Homes with 6 photos

are viewed 299% more often.

Featured Homes results in more page views Additional views during Featured Home “run”

Featured Homes results in more page views

Featured Homes are viewed first Featured Homes are seen 20 times more often than other listings Featured Homes receive more inquiries Featured Homes results in more page views

Featured Homes are viewed first

Featured Homes are seen 20 times more often than other listings

Featured Homes receive more inquiries

At Least 6 Photos on Every Listing Detailed Property Descriptions Listing Associate Contact Information Attached to Every Listing Robust Regional, Community and School Information Featured Home availability My Listings and all CB Listings

At Least 6 Photos on Every Listing

Detailed Property Descriptions

Listing Associate Contact Information Attached to Every Listing

Robust Regional, Community and School Information

Featured Home availability

Search engines to find you quicker REALTOR.com ® to capture 76% of the buying public Featured Homes for more, longer viewing 6 photos to get 299% more prospects RECAP

Search engines to find you quicker

REALTOR.com ® to capture 76% of the buying public

Featured Homes for more, longer viewing

6 photos to get 299% more prospects

50% of all Internet real estate inquiries are never answered Of those that are answered, the average time is 54 hours Getting the Lead is only part of the Job

50% of all Internet real estate inquiries are never answered

Of those that are answered, the average time is 54 hours

Fact: Internet shoppers value response time LeadRouter TM Responding to the Lead Question: Why do you have the level of satisfaction with your associate? Source: California Association of REALTORS ® 2004 Internet vs. Traditional Home Buyer Study

Fact: Internet shoppers value response time

LeadRouter TM Exclusive to Coldwell Banker LeadRouter TM immediately initiates a call to the listing associate’s cell phone with information about the lead 2 Listing associate can answer the lead within seconds, providing a swift, knowledgeable response. If unavailable, the call instantly gets routed to one of their designated associates. 3 Interested buyer inquires online about a listing. The inquiry is handled by LeadRouter TM 1 .

Transferred to voice Sent to MY cell phone Sent to MY e-mail All in less than 15 SECONDS Customer Inquiry

Transferred to voice

Sent to MY cell phone

Sent to MY e-mail

All in less than 15 SECONDS

All inquiries come to ME first I know the property better than anyone Who better to handle the inquiry?

All inquiries come to ME first

I know the property better than anyone

More people viewing your home More prospective purchasers More offers on your home More to select from = More bottom line dollars and a better opportunity for a successful settlement. What does it mean to You?

More people viewing your home

More prospective purchasers

More offers on your home

More to select from

= More bottom line dollars and a better

opportunity for a successful settlement.

I’m generating the broadest possible exposure for your property with unprecedented spending at real estate sites and portals. I’m posting a minimum ten photos of your home and a detailed property description – two of the most sought after features by online home shoppers. I’m using 56,000 search terms at the Internet’s biggest search engine sites to drive homebuyers to your online listing. I utilize state-of-the-art wireless technology to provide immediate follow-up to inquiries on your home from interested buyers. What will I do to sell your home?

I’m generating the broadest possible exposure for your property with unprecedented spending at real estate sites and portals.

I’m posting a minimum ten photos of your home and a detailed property description – two of the most sought after features by online home shoppers.

I’m using 56,000 search terms at the Internet’s biggest search engine sites to drive homebuyers to your online listing.

I utilize state-of-the-art wireless technology to provide immediate follow-up to inquiries on your home from interested buyers.

And the fee for all of these services is Z E R O

A successful settlement on your property! At the best price for you With the least inconvenience possible There is only one service that we charge for

A successful settlement on your property!

At the best price for you

With the least inconvenience possible

All Services discussed Successful Settlement Listing Fee Selling fee (negotiable) Fee Structure N/C Recommended 3% of sales price 3% of sale price

All Services discussed

Successful Settlement Listing Fee

Selling fee (negotiable)

The Right Associate! The Right Company! The Right Time! Coldwell Banker www.FloridaMoves.com

Plug into the technology that puts your home on top.