Coldwell Banker Seller Services

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    Coldwell Banker Seller Services - Presentation Transcript

    1.  
      • The company and sales professional to best represent you in the sale of your property.
      • What marketing and pricing will be most effective for achieving your sales goals.
      AT COLDWELL BANKER, WE NOT ONLY SELL MORE HOMES, WE SELL HOMES FOR MORE. The Coldwell Banker Full Service Advantage Our exclusive "Full Service Marketing System" is a customized marketing plan for selling your home that represents our commitment, in writing, to meet and exceed your home sale expectations. THANK YOU FOR CONSIDERING COLDWELL BANKER Two Important Decisions To Make
    2. THE PURPOSE OF OUR TIME TOGETHER
      • Preview Your Home
      • Discuss Your Home Sales Needs
      • Develop a Customized Marketing Plan
      • Determine a Price and Estimate of Net
      • Answer Your Questions
      • Make a Mutual Decision
      WE WILL WORK TOGETHER TO MEET YOUR NEEDS AND EXCEED YOUR EXPECTATIONS.
    3.  
    4. WHAT HOME SELLERS WANT
      • The highest possible profit
      • The shortest time on the market
      • The least inconvenience
      • Frequent communication
      WE HAVE ASKED THOUSANDS OF HOME SELLERS WHAT IS MOST IMPORTANT. Most Sellers Share Four Priorities
    5. WHAT IS MOST IMPORTANT TO YOU?
      • Please share with me your needs and expectations about the marketing and sale of your home.
      WE WILL WORK TOGETHER TO MEET YOUR NEEDS AND EXCEED YOUR EXPECTATIONS. ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________
    6.  
    7. A TRADITION OF SERVICE EXCELLENCE
      • Established in San Francisco in 1906.
      • Recognized as the industry leader with hundreds of billions of dollars in sales volume transacted each year.
      • Our stability of a century of experience provides the foundation for the most personalized service in the industry.
      COMMITTED TO PROFESSIONALISM, INTEGRITY AND CUSTOMER SERVICE. Coldwell Banker Today
      • Over 126,000 sales professionals worldwide
      • Nearly 4,000 offices worldwide
      • In 50 states and 29 countries
      • Nearly $353 billion in sales in 2005
      • Over 1 million closed transactions in 2005
      Our Heritage Although we are international in scope, we understand that every transaction is unique and very personal for each customer.
      • Coldwell Banker is proud
      • to celebrate its
      • 100th anniversary
      • in 2006!
    8. UNPARALLED MARKETING REACH Buyers are everywhere! Fortunately, so is Coldwell Banker! We Connect More Buyers To Sellers More Than Anyone Else Atlanta Baltimore Bel Air Beverly Hills Brentwood Boca Raton Boston Carmel Chicago Clearwater Coral Gables Dallas Denver Fort Lauderdale Fort Worth Ft. Myers Jupiter Laguna Beach Longboat Key Malibu Manhattan Miami Minneapolis Montecito Monterey Naples Newport Beach Orlando Palm Beach Panama City Park City Pasadena Pebble Beach Puget Sound San Francisco San Marino Sarasota Sanibel Santa Barbara Silicon Valley St. Petersburg Tampa Venice/Englewood Washington D.C.
    9. INTERNATIONAL PRESENCE France The Netherlands Spain Indonesia Venezuela Egypt Qatar Lebanon Australia India Turks & Caicos US Virgin Islands St. Maarten Israel Singapore Puerto Rico Costa Rica Belize Saudi Arabia China Canada Mexico Bahamas Bermuda Cayman Islands Dominican Republic Grenada Jamaica St. Kitts & Nevis
    10. FLORIDA’S FULL SERVICE LEADER
      • Coldwell Banker in Florida has achieved the premier position as the Sunshine State's leading residential real estate brokerage company.
        • Nearly 175 offices
        • Over 7,200 sales professionals
        • Over $23.37 billion in closed sales volume
      AS FLORIDA GROWS... SO DOES COLDWELL BANKER. Statewide Strength
    11. Hojin Chang, Realtor, GRI
      • Born in South Korea, Hojin Chang immigrated to the United States at age 7 alongside his family who had hopes and dreams of a better life. They found that dream in sunny Orlando, Florida in 1982. Growing up in Orlando, he learned from his parents who owned a successful local small business how hard work, dedication, a sincere compassion to help others, and honesty can lead to success. He also learned of some of the natural resources that make Orlando such a neat place to call home. He discovered the lakes while fishing and water skiing, the beaches through surfing, and country club communities through golf and tennis. For him, real estate has become a new passion of his since he loves sharing the great things Orlando has to offer with newcomers in the area and offering insights on new areas to long time residents.
      • His entire education has taken place in Florida. While in Orlando he attended the Lake Highland Preparatory School and went on to receive his Bachelor of Arts from Florida State University. Upon graduation he attended IFREC for his real estate education and began his real estate career in 1997 at age 24. During his career he continued his real estate education through the Florida Realtor Institute and earned his designation GRI which only 4% of realtors nationwide have received.
      • Since then he has consistently ranked among the top 10% of realtors nationwide in sales volume and each year he has been one of the youngest to achieve this distinction at Coldwell Banker.
      Import and Place Your Photo Here Then Delete this Box Hojin Chang Coldwell Banker 7626 Sand Lake Road Orlando, FL 32819 Cell: 407-234-8659 Email: hojchang@gmail.com http://sworlando.wordpress.com http://www.sworlandohomes.net
    12. GLOBAL CONNECTIONS. LOCAL RESULTS
      • Cartus
      • The world's leading relocation company.
      • Representing 30 of the FORTUNE 50 companies.
      • Served over 100,000 customers in 2005 in 130 countries.
      • The Coldwell Banker International Referral Network
      • Over 126,000 sales associates worldwide.
      • Nearly 4,000 offices worldwide.
      • In 50 states and 29 countries.
      Relocation Services & Referral Network MOVING OUT OF OUR AREA? LET US ASSIST YOU IN FINDING YOUR NEXT HOME ANYWHERE! Properties we represent receive additional exposure to over 20,000 out-of-town homebuyers interested in relocating to Florida.
    13.  
      • Customary Services
      • Coldwell Banker Exclusive Services
      • Specialized Skills & Services
      • Preferred Services
      WHERE MOST REAL ESTATE SERVICES END…THE COLDWELL BANKER FULL SERVICE MARKETING SYSTEM BEGINS.
    14. CUSTOMARY REAL ESTATE SERVICES
    15. CUSTOMARY REAL ESTATE SERVICES
      • These are customary services offered by Coldwell Banker and most fine real estate companies.
        • Multiple Listing Service
        • For Sale Yard Sign
        • Property Information Flyer
        • Basic Internet Property Listing
          • REALTOR.com ® (basic)
          • fl.living.net
        • Competitive Market Analysis
        • Required Seller Disclosures
      AT COLDWELL BANKER, EVEN THESE CUSTOMARY SERVICES ARE HANDLED WITH UNCOMMON CARE AND EXPERTISE TO GET THE BEST RESULTS FOR YOU.
    16. COLDWELL BANKER EXCLUSIVE SERVICES
    17. COLDWELL BANKER EXCLUSIVE SERVICES
        • Internet Property Marketing:
          • FloridaMoves.com
          • Coldwellbanker.com
          • REALTOR.com ® (enhanced)
          • OpenHouse.com
        • eMarketing Tools
        • National Brand Advertising and Promotions
        • Local Newspaper Advertising
        • Just Listed Targeted Mailing
        • Coldwell Banker Previews® International
          • Coldwellbankerpreviews.com
      OUR EXCLUSIVE SERVICES TAKE YOUR CUSTOMIZED MARKETING PLAN TO A HIGHER LEVEL.
    18. INTERNET PROPERTY MARKETING • National Association of REALTORS’ Survey - 2003 Coldwellbanker.com REALTOR.com Fl.living.net OpenHouse.com 77% OF HOMEBUYERS BEGIN THEIR SEARCH ON THE INTERNET* FloridaMoves.com
    19. eMARKETING ADVANTAGE
      • Enhanced Listings on REALTOR.com
      • Multiple photos, detailed information, contact information
      • Featured Homes Listings on REALTOR.com
      • Prominent positioning on search result pages
      • Multiple Property Photos
      • Properties with multiple photos are viewed 299% more than those without
      • Search Engine Initiative
      • Our 56,000 search terms drive buyers to our listings
      • LeadRouter
      • The most effective rapid response system in the industry
      MAXIMUM EXPOSURE ON FIVE WEB SITES REACHING MORE ONLINE HOMEBUYERS
    20. NATIONAL AND LOCAL ADVERTISING Our national advertising is designed to generate broad marketing exposure, giving Coldwell Banker top of mind awareness. Showcasing our listings to millions of weekly readers in the region’s most widely read publications. Reaching Millions of Potential Buyers National Exposure on Major TV Networks Local Newspaper Advertising
    21. “ JUST LISTED” TARGETED MAILING
      • Upon listing your home for sale, we will immediately send “Just Listed” postcards to a targeted list of prospective buyers and nearby homeowners.
      REACHING PROSPECTIVE BUYERS FOR YOUR HOME.
    22. COLDWELL BANKER PREVIEWS INTERNATIONAL
      • Since 1933.
      • Selling the world's most exclusive real estate.
      • Representing the "who's who" in business, entertainment and politics.
      PREVIEWS ® TRANSACTS AN AVERAGE OF $153 MILLION* DOLLARS WORTH OF LUXURY HOME SALES EVERY DAY. *As reported by affiliates in the Coldwell Banker® franchise system for the calendar year 2005. Coldwellbankerpreviews.com Marketing Our Most Exquisite Luxury Homes
    23. SPECIALIZED SKILLS & SERVICES
    24. MY SPECIALIZED SKILLS
      • Home Preparation Recommendations
      • Using our exclusive Home Enhancement System, I will help you increase the marketability and value of your home.
      OUR PERSONAL AND PROFESSIONAL EXPERTISE IS WHAT DEFINES COLDWELL BANKER. *Subject to Florida Brokerage relationship laws. Skillful Negotiations When offers are presented, I will advise you to help attain the best possible price and terms. I will promote your interests in developing a clear and binding contract.* Transaction Management I will work on your behalf to successfully close the sale, from monitoring the contract progress to managing the closing process.
    25. MY SPECIALIZED SERVICES
      • Add a service, hit (enter) to add next service.
    26. PREFERRED SERVICES
    27. PROTECTING YOUR INVESTMENT
      • Our affiliated company, Sunbelt Title Agency, supports our customer satisfaction goals with timely and accurate closings.
      • A home warranty creates buyer confidence and peace of mind, thereby enhancing the marketability of your home.
      • Sell With Confidence, You’re Protected!
      • SECURITY - Protect your buyer against breakdowns for one full year after closing.
      • With optional seller coverage while your home is listed, your major appliances and systems are protected.*
      • CONVENIENCE - To have problems resolved quickly, “24/7”, simply call one toll-free number to arrange for service through our local network of preferred professional technicians.
      *Subject to warranty terms. Certain restrictions apply. Title Services
      • Complete closing services
      • A title professional will explain the benefits of title insurance in protecting your investment from on-record title defects
      • Financial strength and stability guarantees the highest quality services
      • Your best interests will be protected during a smooth, efficient closing
    28. REAL ESTATE RESOURCES A POWERFUL NETWORK
      • MORTGAGE SERVICES
      • Having buyers pre-approved prior to your acceptance of an offer, will minimize the possibility of taking your home off the market for an unqualified buyer.
      • Also, take advantage of our mortgage pre-approval services at no cost or obligation before beginning the search for your next home.
      • COLDWELL BANKER COMMERCIAL NRT
      • Providing a full complement of commercial services to our residential customers with commercial properties to sell, lease or have managed.
      • PROPERTY MANAGEMENT AND RENTALS
      • Residential rental and property management services for investment properties:
        • Assistance in locating rental properties
        • Management services for investment properties
        • Finding and screening tenants, negotiating leases
    29.  
    30. PRICING YOUR HOME TO SELL
      • Competitive Market Analysis (CMA)
      • With details about competitive properties and what buyers are willing to pay, you can determine the best price for your home.
      • A CMA takes into consideration:
        • Prices paid for recently sold comparable properties
        • Similar properties currently on the market that are competing for the attention of buyers
        • Comparable homes that did not sell, showing what buyers have not been willing to pay in today's market
      YOUR COLDWELL BANKER SALES PROFESSIONAL WILL PROVIDE YOU WITH A COMPETITIVE MARKET ANALYSIS.
    31. THE STEPS INVOLVED IN SELLING YOUR HOME
      • Develop a Competitive Pricing Strategy
      • Implement a Full Service Marketing Plan
      • Negotiate a Favorable Contract for You
      • Manage the Contract Through Closing Process
      • Transaction Closed
      • After Sale Follow-Up
      MY ULTIMATE OBJECTIVE IS TO HELP YOU ACHIEVE THE HIGHEST POSSIBLE PROFIT FROM THE SALE OF YOUR HOME.
    32. WE ARE READY… TO GO TO WORK FOR YOU!
      • The Coldwell Banker Tradition of Service
      • You will be backed by the extensive resources and 100-year heritage of one of the premier real estate organizations in North America.
      • Our Local Coldwell Banker Office
      • You will benefit from the marketing exposure and expertise of our team of dedicated local real estate professionals.
      • My Personal Commitment
      • I will devote my energy to meeting your needs.
      • I will stay in touch and keep you informed throughout the transaction.
      COLDWELL BANKER... THE RIGHT CHOICE FOR YOU.

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