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Learn to Transform Yourself from an Expert to Thought Leader - Mitchell Levy
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Learn to Transform Yourself from an Expert to Thought Leader - Mitchell Levy

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Mitchell Levy, Thought Leader Architect & CEO of THiNKaha, shares his wisdom about what it takes to drive your career from merely being an expert in a field to becoming recognized as the thought …

Mitchell Levy, Thought Leader Architect & CEO of THiNKaha, shares his wisdom about what it takes to drive your career from merely being an expert in a field to becoming recognized as the thought leader you've always desired to be and doing what you have passion for instead of just what you're good at.

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  • 1. TRANSFORMING YOURSELF FROM EXPERT TO THOUGHT LEADER Mitchell Levy, Thought Leader Architect & CEO, THiNKaha Mitchell Levy mitchell.levy@thinkaha.com Copyright© 2013 Mitchell Levy , All Rights Reserved. (408) 257-3000 http://mitchelllevy.com – page 1
  • 2. Today’s Speaker Mitchell Levy Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 2
  • 3. Mitchell Levy’s Background Running the e-Commerce component of Sun’s supply chain ($3.5b). Consulted 100’s of corporations, touched tens of thousands of people. Phase 1: Corporate (’84-’97) Phase 2: E-Commerce Guru(’97-’04) Copyright© 2013 Mitchell Levy , All Rights Reserved. Published over 225 books under multiple brands. Have helped create numerous experts. Phase 3: Publisher / Coach / Mentor (’05-’12) http://mitchelllevy.com – page 3 Turning Experts into Thought Leaders. Phase 4: Thought Leader Architect (’13-Present)
  • 4. Creating Strong Thought Leadership in an Organization Should be Equated to Creating a Building that Changes Shape Over Time Architect the Blueprint (Plan to Win) • • • • Brainstorm desired outcomes. Consider various approaches. Paint a picture of the future. Define toolsets to utilize and experiment with. Copyright© 2013 Mitchell Levy , All Rights Reserved. Build to the Blueprint (Win the Plan) • • • • • Analyze the plan. Put a foundation in place. Find outside resources or do it all internally. Run experiments. Continued inspections and checks to ensure that you’re building to existing and continually changing code. http://mitchelllevy.com – page 4
  • 5. Our Agenda: 1 • Let’s define Expert and Thought Leader 2 • How can you Transform into a Thought Leader / Guru? 3 • What Steps can you Take to Start? Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 5
  • 6. 1) Textbook Definitions: What is an Expert? • • Defined as a person who has a comprehensive and authoritative knowledge of or skill in a particular area. (Oxford Dictionaries) Experts have a prolonged or intense experience through practice and education in a particular field. (Wikipedia) Copyright© 2013 Mitchell Levy , All Rights Reserved. What is a Thought Leader / Guru? • • • A trusted counselor and adviser; a mentor. * A recognized leader in a field: the guru of high finance. * An acknowledged and influential advocate, as of a movement or idea.* (*The Free Dictionary) http://mitchelllevy.com – page 6
  • 7. Mitchell Levy’s Definition You are a thought leader when others recognize you as an expert in your space and seek you out for help… • You are one of the key “go-to” people in your space. • Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 7
  • 8. 2) Poll Question • Assuming you are ok with that Definition, then how can you be the “goto” person in your space? a) Be a Thought Leader? b) Heavy Social Media Activity? c) Write Case Studies/White Papers? d) Write a Book(s)? e) Be on TV/Radio, quoted in the press? f) Be Omnipresent? Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 8
  • 9. 2) Poll Question • Assuming you are ok with that Definition, then how can you be the “goto” person in your space? a) Be a Thought Leader? b) Heavy Social Media Activity? c) Write Case Studies/White Papers? d) Write a Book(s)? e) Be on TV/Radio, quoted in the press? f) Be Omnipresent in your defined space!!! Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 9
  • 10. The Four Legged Stool of Your Thought Leadership Blueprint Education, Creation & Distribution Books, Webinars, Seminars, White Papers Copyright© 2013 Mitchell Levy , All Rights Reserved. Create a Blueprint that addresses these four elements. Social Media -Traditional -Experimental http://mitchelllevy.com – page 10
  • 11. What Makes a Thought Leader Audience by Content Expert content can be created (originated), curated, or even expertly aggregated. The audience is typically not a generic audience, but one that is associated with a specific industry or set of industries. Copyright© 2013 Mitchell Levy , All Rights Reserved. Evangelist Audience To be a thought leader, one must be recognized as an expert with good compelling content and an audience to share it with. “Waiting for great content” Unknown Thought Leader Expert “Waiting to be discovered” Content Originated Curated Expertly Aggregated http://mitchelllevy.com – page 11
  • 12. Let’s start with what NOT to do! • Doing one thing and expecting it to be all you have to be known in your field. – Pay a publicist a hefty retainer of $5-10K/mth to make you an expert. – Writing a book and expecting it to be a New York Times Bestseller. • Talking more about yourself of the benefits you clients. Copyright© 2013 Mitchell Levy , All Rights Reserved. instead bring to your http://mitchelllevy.com – page 12
  • 13. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 13
  • 14. To Transform from Expert to Guru You Need HELP is for a Healthy following. is about Execution, you need to Execute well. is for Leadership. is Proven Platform. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 14
  • 15. = Healthy Following • You need to be an expert and have a following who know that you are an expert and seek you out. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 15
  • 16. = Executing Well • • Every time you interact, whether it is speaking or delivering a promise, you need to execute well. Deliver on your promises and ensure you deliver on the implied benefit of your brand. Jason Alba Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 16
  • 17. = Leadership • • Grow and deliver your brand, then share that wisdom with others. Think about becoming a book author, and exploring media such as TV, radio, blogging, webinars, social media, and more. Pam Fox Rollin Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 17
  • 18. = Proven Platform • • Need a robust platform – inside and outside your organization – to share your leadership, knowledge and continuous learning. Stoke the fire and grow your network of followers. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 18
  • 19. 3) Getting Started Today (or Tomorrow) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 19
  • 20. What are Three Things You can do to Start your Journey? Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 20
  • 21. What are Three Things You can do to Start Your Journey Today (or Tomorrow)? Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 21
  • 22. What are Three Things You can do to Start Your Journey Today (or Tomorrow)? Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share their thought leadership with others (build up your Klout score). Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 22
  • 23. What are Three Things You can do to Start Your Journey Today (or Tomorrow)? Define and put a plan in place to give yourself month-to-month HELP. That plan should include: a. Setting up media engagements. b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks in your field. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 23
  • 24. How do You Pick the Topic To Write on? • • • What are you expert in? What are you being hired for? What do you want to be hired for? Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 24
  • 25. Time Required to Author Your Book? NY Publisher 42 Rules / 42 Rules / Happy About Happy About Originate Crowdsource THiNKaha Originate THiNKaha Crowdsource Time to Write 1,000 hrs 120 hrs 60 hrs 60 hrs 20 hrs Time to Market 9-24 mths 2-4 mths 2-4 mths 1-2 mths 3-5 wks • • • Decide if you want to originate, aggregate or curate the content. Answer the six questions at: http://thinkaha.com/6questions Check out: http://www.thinkaha.com/write-abook/how-to-crowdsource-your-book/ Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 25
  • 26. What are Three Things You can do to Start the Journey Today (or Tomorrow)? 1. 2. 3. Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market. Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share thought leadership with others. Define and put a plan in place to give yourself monthto-month HELP. That plan should include: a. Setting up media engagements. b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks in your field. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 26
  • 27. Is This Journey for You? Do you want customers coming to you or do you want to work hard to get them? • Are you ready to put the time, energy and resources necessary to be a “thought leader”? • When you get there, do you want to grow your organization or do you want to be a “solo” practitioner? • Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 27
  • 28. Turning Experts into Thought Leaders…. Wayne Turmel Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 28
  • 29. Tools THiNKaha Offers to Help Experts and Organizations with Their Transformation • • Thought Leadership Mentoring/Coaching Thought Leadership Creation – Quick & Easy Books (Series) • THiNKaha app in the iTunes App Store – Custom Books Created for Your Clients Needs – Thought Leader (Content Curator) of a Subscription Service with lots of relevant content (www.thinkaha.com/thoughtleader) – Webinar Quality Enhancement/Production Service – Training Course/Curriculum Development • Getting Your Brand in the Market Place – Social Media Support via Vetted Partners (www.socialcomplement.com) – Getting Press through Gurus4Media (www.gurus4media.com) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 29
  • 30. Our Gifts to You for Your Transformation... • Three eBooks (at no charge) http://happyabout.com/ 42rules/books-drive-success.php To download: • Go to the book URLs and click on “Purchase eBook” • In the coupon code field, type in “Author”. • This will zero out the cost. Or • Go to: http://mitchelllevy.com/books • Click on Download Copies… Copyright© 2013 Mitchell Levy , All Rights Reserved. http://thinkaha.com/crowdsourcingtweet-book01 http://thinkaha.com/creatingthought-leaders-tweet-book01/ http://mitchelllevy.com – page 30
  • 31. OPEN DISCUSSION! GOT QUESTIONS? Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000 Speaking/Mentoring/Coaching www.mitchelllevy.com Thought Leadership Services www.thinkaha.com/thougthleaderservices Getting the Word Out www.socialcomplement.com www.gurus4media.com Copyright© 2013 Mitchell Levy , All Rights Reserved. Publishing Arms THiNKaha iPhone App www.thinkaha.com/books www.42rules.com http://mitchelllevy.com – page 31 www.happyabout.com
  • 32. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 32
  • 33. THINKAHA THOUGHT LEADERSHIP SERVICES Reasons to play in our playground www.thinkaha.com/thoughtleaderservices Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 33
  • 34. GOT QUESTIONS? We turn Corporate Leaders and Experts into Recognized Thought Leaders Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000 Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 34
  • 35. Increase Engagement with Prospects & Customers New/Existing Media Platforms E n g a g e m e n t We turn corporate experts into thought leaders by helping corporations that are active involved in social media leverage those activities to reach their audience and increase their business. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 35
  • 36. THiNKaha Helps You Execute Your Thought Leadership Blueprint Execute against the Blueprint. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 36
  • 37. Some of our brands… THiNKaha® www.thinkaha.com Happy About® www.happyabout.com 42 Rules™ www.42rules.com Your Book Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 37
  • 38. Is Our Brand Known? • Depends on the circles. In many its very widely known, in others, you'll need to let them know that we've published over 225 books: – Some of our authors are Marshall Goldsmith, Jason Alba, Kimberly Wiefling, Judith Glaser, Pam Fox Rollin, Mindy Roberts, Chris Edmonds, Ronnie Lott, Kevin Eikenberry, etc. – Some of the companies we’ve worked with are Synopsys, Cisco, Microsoft, HP, SAP, Kodak, Walmart.com, etc. – Some of the folks that have written forewords include Paul McCartney, Ken Blanchard, Guy Kawasaki, Steve Wozniak, Joe Pulizzi, Mark Stelzner, Jeffrey Hayzlett, Sean Payton, Dan Schwabel, etc. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 38
  • 39. Where We Distribute • Please look at this url for a listing of what we do: http://www.happyabout.com/distribution.php – Amazon (US, Canada, UK, Germany, France and Japan) – BN.com and Nook Book Store – 50+ other eTailers, including, but not limited to (iBook Store, Amazon Inside, Amazon Kindle, Ingram Digital, Google Books, Mobipocket, Sales Gravy, Kobo and Books24x7) – Up to 15,000 libraries through NetLibrary and Content Reserve – Ingram and Baker & Taylor (the distributors to ~95% of bookstores in the US) – The THiNKaha family of web sites including, but not limited to (THiNkaha.com, HappyAbout.com, 42Rules.com, NowWhatBookSeries.com, Quick2Publish.com, ListenersPress.com, ScrappyAbout.com, and AuthorThoughtLeadership.com) Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 39
  • 40. We Make it Easy to Publish Quality Books, Webinars, etc. Expert Thought Leader Services We help our experts become thought leaders through a number of different services, here’s detail on books and training. Experts Publishing a Book Experts Delivering Training Copy Edit Reviewing Content Content Layout Polishing Style Cover Design Coaching on Virtual Delivery Distribution Delivering a Quality User Experience Block and Tackle Marketing Following up After the Webinars Managing Details and Logistics All of our team is available to support and help our experts become thought leaders… Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 40
  • 41. Create one or a Set of Books in the THiNKaha Actionable Business Summary Series #SUCCESSFUL CORPORATE LEARNING Book Series You have questions, these books have answers! Subtitle Co-Author Subtitle Co-Author On-boarding that Works in Today's Environment Open Sustainability of L&D Programs Open Successfully Using Coaching & Mentoring Programs Open Blended Learning The books in the #SUCCESSFUL CORPORATE LEARNING series focus on a variety of components of corporate learning. Each book is comprised of 140 bite-sized ideas that will get you thinking about and remind you of things you need to do. Please share other topics you’d like to work on. Open Compliance Training that’s Current, Fun & Useful Open Effective Mobile Learning Open Engineering Performance, Driving ROI and Orchest rating Corporate Sustainability Open • Profitable Training by Optimizing your Customer and Partner Education Organization Terry Lydon, VP, Rainmaker Systems * Critical Skills Learning Professionals Need Now Bill Cushard, Director of T&D, Allonhill * Instructional Design for Today’s Employees Vickey Halsey, Chris Edmonds, The Ken Blanchard Company Video’s Role in Learning Open Testing to Drive Performance Open * Career Transition Training and Services Barbara Safani, Career Solvers Buying the Right L&D Assets Open * Knowledge Management Michael Prevou, Strategic Knowledge Solutions Creating & Maintaining the Right L&D Assets Open Maximizing Effectiveness of the Employee Lifecycle Open Creating a Learning Culture Kevin Eikenberry Train-the-Trainer Open Communities of Practice Mike Hower, Strategic Knowledge Solutinos Exploring Social & Informal Learning Open Creating Powerful High-Quality Webinars Sharyn Fitzpatrick, THiNKaha Using Social Media Tools Open Collaboration Tools and Techniques David Coleman, Collaborative Strategies Search and Learn, the Google Effect on a Learning Culture Open Making Training Stick John Moxley, Cricket Communications NOTE: All books in this series are written by corporate learning experts and co-authored with Mitchell Levy, CEO of THiNKaha®. In line with the THiNKaha book series, the titles are all the same and the subtitle describes the focus of the book. Copyright© 2013 Mitchell Levy , All Rights Reserved. * Already Published *** This represents an example of a series of books we can help you create! http://mitchelllevy.com – page 41
  • 42. Deliver Customized Versions of Your Book to Key Customers or Partners This examples shows Walmart.com’s CEO customizing #POSITIVITY at WORK tweet. Insert your personalized letter inside the book Make a statement that will be heard and remembered inside your company Enable “aha” moments for your employees Prices for customized (starburst and/or logo on jacket, letter inside) books: S. Chris Edmonds Lisa Zigarmi Organizational psychologists, S. Chris Edmonds and Lisa Zigarmi believe that work is a vital and ready means to well-being. In an age where people live for the weekends, they show readers that work can fulfill their individual needs for autonomy, connection, and impact while helping their organizations thrive.         51-100* 101-200** 201-499 500-2,499 2,500+ 10,000-99,000 100,000-999,999 1,000,000+ - eBooks:  1-10*  10-999*  1,000+ - $11.95/book - $ 7.50/book - $ 3.50/book * $500 customization charge ** $350 customization charge Note: Will add shipping (and tax in CA) www.thinkaha.com/positivity-at-work-tweet-book01 Copyright© 2013 Mitchell Levy , All Rights Reserved. $15.96/book $14.96/book $13.96/book $12.97/book $ 9.98/book $ 6.99/book $ 3.99/book $ 1.1/book http://mitchelllevy.com – page 42
  • 43. Thought Leadership Mentoring We turn your corporate leaders and experts into recognized thought leaders in their “space”. This program delivers You get a customized program consisting of mentoring, coaching and services designed to help your experts be successful. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 43
  • 44. Be the Thought Leader Powering a Subscription Service to Larger Set of Your Client’s Employees THiNKaha can make some or all of our books, plus other assets from yours and other experts available to your audience. Great way to educate an audience on a key topic. Curation Expert: Now the great part. You will be the recognized “Branded” thought leader owning the selection and ongoing addition of content to this service! Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 44
  • 45. When it comes to Webinars, everyone would like to have a “Guru” presentation. It is, however, not necessary for every presenter to spend the time and money necessary to create such a Webinar. In in order to measure the perceived impact of a Webinar, we look at both the quality of the content presented and the way it was delivered.  Content quality is the evaluation of the presenters understanding of the subject for the audience they are presenting to.  Content delivery involves the notion of delivering the content in the form that the audience wants to process it: auditorilly, visually and kinesthetically. Content Delivery Webinar Quality: We Transform Webinars from Basic, Engaging or Expert into Guru Engaging Guru Basic Expert Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from “Basic” to “Guru”. Content Quality Basic A “Basic” webinar has OK delivery and OK quality. A “talking head” presentation typically falls in this category. There is nothing wrong with a “Basic” Webinar as speed of delivery allows the message to be communicated quickly. Engaging An “Engaging” webinar does all forms of content delivery well, but needs help fine-tuning the quality of the content to the audience. This is a webinar that really captures the attendee, but doesn’t deliver a strong content quality punch. For a typical business audience, one can argue that an “Engaging” webinar is better than an “Expert” one. Expert An “Expert” webinar has great quality of content, but only uses one form of delivery well (e.g. a business audience may find it boring). For a technical audience, having “Expert” content quality is much better than an “Engaging” person that appears salesy. Guru A “Guru” webinar utilizes all three forms of content delivery and great content quality. In short, an “Engaging” “Expert” delivers a “Guru” performance. Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 45
  • 46. We Help You be a Thought Leader Offered by Patrick Reilly and Tony Deblauwe • Managing Up Webinar Cost: $75 per person In this one hour webinar, you will learn the key concepts for managing up effectively. Managing up has always been a critical business skill but is essential for today’s global and distributed workforce. Gallup surveys repeatedly show that the relationship between employee and supervisor is the most important relationship in the workplace and a key ingredient to successful communication. • Take aways from the webinar include:   Why connection and relationship is more important than completing tasks How to partner with your boss to enhance alignment and efficiency   Creating the mindset of stepping into your boss’ shoes Developing your leadership point of view  Crafting accountability Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 46
  • 47. Use Your Book/Webinar and Others to Customize a Program for Your Clients/Audience THiNKaha offers cost-effective, ongoing employee development that is customizable and flexible for the learner and the organization. The content needs to be engaging, actionable and applicable to their job immediately. This program will continually foster “aha” moments! Leadership Training Mo. (Use as is or modify to meet your needs) Guru Webinar (In-Person) Sessions Complementary Book 1 Effective Relationship with Your Boss #MANAGING UP tweet 2 Engaging Your Staff 42 Rules of Employee Engagement 3 Effective Coaching #COACHING tweet 4 Effective Teamwork #TEAMWORK tweet 5 Effective Project Management #PROJECT MANAGEMENT tweet Scrappy Project Management 6 Effective Leadership #LEADERSHIP tweet 7 Managing Millennials #MILLENNIAL tweet 8 Managing Sales People 42 Rules to Increase Sales Effectiveness Management Sales People 9 Managing Diversity #DIVERSITY tweet 10 ***Your Choice of Topic ‐‐You Suggest the Author 11 ***Your Choice of Topic ‐‐You Suggest the Author 12 ***Your Choice of Topic ‐‐You Suggest the Author Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 47
  • 48. Show Your Thought Leadership Easily Using an Aggregation Service Use one of the aggregation tools to sort through and curate content for reading or demonstrating thought leadership. THiNKaha can quickly train you (or outsource) you to be a “curation expert.” Copyright© 2013 Mitchell Levy , All Rights Reserved. http://mitchelllevy.com – page 48

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