0
Influencer Relations
Through Content
Where to find me
SparkMediaSolutions.com
Blog: SparkMinute.com
Podcast: TearDownShow.com
David@SparkMediaSolutions.com
Twi...
Questions?
Strategy

Strategy
Idea

Idea
“How To” Tip

“How To” Tip
Why the
Influencer
Obsession?

Idea
Pull back on
“Pay attention to
me” PR strategy

Strategy
Pull a PR 180°

“How To” Tip
Influencers
Are not morons

Idea
Start creating true
Relationships But how?

Idea
Show interest
In others

“How To” Tip
Build influencer
Relations
Through content

Strategy
What’s the value
Of influencer
Relations?

Idea
The value of an
Editorial or
Content brand

Strategy
Evolving model
Of editorial
Brands

Strategy
How does a
Media company
Build brand?

“How To” Tip
The value of a
Strong editorial
brand

Idea
Every brand
“can be” a media
company

Strategy
Influencers have
Audience and
Brand

Idea
Build brand by
Association

Strategy
Know your
Influencers
First

“How To” Tip
Interview your
Influencers

“How To” Tip
Interview as
Many as you can

“How To” Tip
Be professional
In engagement
And production

“How To” Tip
Are you truly
Providing value
To the industry?

Idea
Be a trusted and
Consistent
Source

Strategy
Maintain
Relationships

Strategy
You don’t even
Need a product
To start

Idea
Success here
Is an indicator of
Future success

Strategy
Let’s look at
Some examples

“How To” Tip
Where to find me
http://sparkmediasolutions.com
Blog: http://sparkminute.com
david@sparkmediasolutions.com
Twitter: @dspar...
Build Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David Spark
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Build Influencer Relations Through Content - David Spark

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David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dspark

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Transcript of "Build Influencer Relations Through Content - David Spark"

  1. 1. Influencer Relations Through Content
  2. 2. Where to find me SparkMediaSolutions.com Blog: SparkMinute.com Podcast: TearDownShow.com David@SparkMediaSolutions.com Twitter: @dspark
  3. 3. Questions?
  4. 4. Strategy Strategy
  5. 5. Idea Idea
  6. 6. “How To” Tip “How To” Tip
  7. 7. Why the Influencer Obsession? Idea
  8. 8. Pull back on “Pay attention to me” PR strategy Strategy
  9. 9. Pull a PR 180° “How To” Tip
  10. 10. Influencers Are not morons Idea
  11. 11. Start creating true Relationships But how? Idea
  12. 12. Show interest In others “How To” Tip
  13. 13. Build influencer Relations Through content Strategy
  14. 14. What’s the value Of influencer Relations? Idea
  15. 15. The value of an Editorial or Content brand Strategy
  16. 16. Evolving model Of editorial Brands Strategy
  17. 17. How does a Media company Build brand? “How To” Tip
  18. 18. The value of a Strong editorial brand Idea
  19. 19. Every brand “can be” a media company Strategy
  20. 20. Influencers have Audience and Brand Idea
  21. 21. Build brand by Association Strategy
  22. 22. Know your Influencers First “How To” Tip
  23. 23. Interview your Influencers “How To” Tip
  24. 24. Interview as Many as you can “How To” Tip
  25. 25. Be professional In engagement And production “How To” Tip
  26. 26. Are you truly Providing value To the industry? Idea
  27. 27. Be a trusted and Consistent Source Strategy
  28. 28. Maintain Relationships Strategy
  29. 29. You don’t even Need a product To start Idea
  30. 30. Success here Is an indicator of Future success Strategy
  31. 31. Let’s look at Some examples “How To” Tip
  32. 32. Where to find me http://sparkmediasolutions.com Blog: http://sparkminute.com david@sparkmediasolutions.com Twitter: @dspark
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