About The SVForum Marketing SIG meets monthly on the 2nd Monday to explore the latest marketing innovations and best practices to help executives and entrepreneurs plan and achieve success. Each meeting will offer practical tips and techniques to profitably anticipate, identify, and satisfy customers needs for emerging technologies."Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."Peter Drucker in "Management: Task, Responsibilities, Practices."