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John Rea:

Build a Big Idea Portfolio:
It’s What You Need to Get a Job Today

Tuesday Evenings
6pm-9:30pm
John Rea: Creative Director
Advertising:
Euro RSCG Worldwide
McCann Erickson
Wells Rich Greene BDDP
J. Walter Thompson

Design:
The Image Factory
Rolling Stone Magazine
John Rea:


website: johnreanyc.com

email: john@johnreanyc.com

twitter: johnrea1
How does this class work?

•   a weekly critique class
•   brainstorming on strategy
•   writer/designer partnering (optional)
•   computer skills are not manditory

...it's a concept/workshop class with
   take-home assignments each week.
What techniques do I teach?
 The Ten Disciplines that Stimulate Visual Thinking:
 1. Visual Puns
 2. Metaphors
 3. Metamorphosis
 4. Substitution
 5. Texture
 6. Patterns
 7. Composition: Visual Heirarchy
 8. Symmetry & Balance
 9. Typography
10. Interaction and Alternative Media
(This proprietary lesson is covered in the first class.)
What's in it for you?
Develop a diverse portfolio that
reflects what creative recruiters are
looking for in a portfolio today.

( and what are creative recruiters looking for in a portfolio...? )
What's in it for you?
 Develop a diverse portfolio that
 reflects what creative recruiters are
 looking for in a portfolio.

  An understanding of large-scale
  conceptual thinking across all media.
  A portfolio that screams...
“ I get integrated thinking!”
What's integrated thinking?
Communicating an idea that uses
all media synergistically.
Ambient, Digital, Gorilla, Mobile,
Traditional, Social, Viral...
What's the philosophy
of this class?
A powerful idea today is not always
about a cool visual or clever headline.
It's about getting people's attention.

( and what are the ways to capture people's attention...? )
Ways of getting people's attention:
Web:                         Outdoor:                     Other:
iPhone Apps                  Skywriting, Blimps           Event Sponsorship
Internet Blogs, Podcasts,    Billboards                   Taste Tests
Banner Ads, Pre-Roll Video   Mobil Billboards             Radio
Social Networking Sites      Digital Outdoor Billboards   Free Trial Offer
E-mail newsletter            Kiosks, Bumper Stickers      Cinema Ads
Frequent Shopper Program     Bus Shelters, Bus Wraps      Product Placement/Cinema
E-mail Coupons               Automobile Wraps             Product Demonstrations
Microsites                   Sandwichmen                  News Stories
Viral Videos                 Window Displays              Product Samples
Online Review Sites          Showrooms                    Word of Mouth
Manufacturer’s Website       Elevator Advertising         Television
YouTube, Mobile Handset      ATM Advertising              Special Event Promotions
Augmented Reality            Exhibitions                  Bumper Stickers
Captcha (Security Codes)     Airbridges at Airports       Urban Panels
                             Moving Walkways              PR
Print:                       Escalators                   Tee Shirts
Newsletter, FSI's            Coasters                     Hats
Cash Register Coupon         Change Mats                  Keychains
Product Samples              In-Store Displays            Ambient
Magazines                    Health Club Equipment        Gorilla
Nat'l & Local Newspaper      Shopping Bags
Circulars, Stuffers          Dry Cleaning Covers
Sales Letters                Bathroom Stalls
Catalogues                   Inwindow Outdoor
Student work:

Dramamine
SVA CE Advertising Course
SVA CE Advertising Course
Student work:

Tiger Balm
SVA CE Advertising Course
SVA CE Advertising Course
Student work:

Volvo
SVA CE Advertising Course
John Rea:
Build a Big Idea Portfolio:
It’s What You Need to Get a Job Today

Tuesday Evenings
6pm-9:30pm



Thanks for watching.

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SVA CE Advertising Course

  • 1. John Rea: Build a Big Idea Portfolio: It’s What You Need to Get a Job Today Tuesday Evenings 6pm-9:30pm
  • 2. John Rea: Creative Director Advertising: Euro RSCG Worldwide McCann Erickson Wells Rich Greene BDDP J. Walter Thompson Design: The Image Factory Rolling Stone Magazine
  • 3. John Rea: website: johnreanyc.com email: john@johnreanyc.com twitter: johnrea1
  • 4. How does this class work? • a weekly critique class • brainstorming on strategy • writer/designer partnering (optional) • computer skills are not manditory ...it's a concept/workshop class with take-home assignments each week.
  • 5. What techniques do I teach? The Ten Disciplines that Stimulate Visual Thinking: 1. Visual Puns 2. Metaphors 3. Metamorphosis 4. Substitution 5. Texture 6. Patterns 7. Composition: Visual Heirarchy 8. Symmetry & Balance 9. Typography 10. Interaction and Alternative Media (This proprietary lesson is covered in the first class.)
  • 6. What's in it for you? Develop a diverse portfolio that reflects what creative recruiters are looking for in a portfolio today. ( and what are creative recruiters looking for in a portfolio...? )
  • 7. What's in it for you? Develop a diverse portfolio that reflects what creative recruiters are looking for in a portfolio. An understanding of large-scale conceptual thinking across all media. A portfolio that screams... “ I get integrated thinking!”
  • 8. What's integrated thinking? Communicating an idea that uses all media synergistically. Ambient, Digital, Gorilla, Mobile, Traditional, Social, Viral...
  • 9. What's the philosophy of this class? A powerful idea today is not always about a cool visual or clever headline. It's about getting people's attention. ( and what are the ways to capture people's attention...? )
  • 10. Ways of getting people's attention: Web: Outdoor: Other: iPhone Apps Skywriting, Blimps Event Sponsorship Internet Blogs, Podcasts, Billboards Taste Tests Banner Ads, Pre-Roll Video Mobil Billboards Radio Social Networking Sites Digital Outdoor Billboards Free Trial Offer E-mail newsletter Kiosks, Bumper Stickers Cinema Ads Frequent Shopper Program Bus Shelters, Bus Wraps Product Placement/Cinema E-mail Coupons Automobile Wraps Product Demonstrations Microsites Sandwichmen News Stories Viral Videos Window Displays Product Samples Online Review Sites Showrooms Word of Mouth Manufacturer’s Website Elevator Advertising Television YouTube, Mobile Handset ATM Advertising Special Event Promotions Augmented Reality Exhibitions Bumper Stickers Captcha (Security Codes) Airbridges at Airports Urban Panels Moving Walkways PR Print: Escalators Tee Shirts Newsletter, FSI's Coasters Hats Cash Register Coupon Change Mats Keychains Product Samples In-Store Displays Ambient Magazines Health Club Equipment Gorilla Nat'l & Local Newspaper Shopping Bags Circulars, Stuffers Dry Cleaning Covers Sales Letters Bathroom Stalls Catalogues Inwindow Outdoor
  • 19. John Rea: Build a Big Idea Portfolio: It’s What You Need to Get a Job Today Tuesday Evenings 6pm-9:30pm Thanks for watching.