AU Workshop II semester

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This is WINWIN group AU COMM. ARTS which I am parted of it

This is WINWIN group AU COMM. ARTS which I am parted of it

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  • 1. Problem Recognitions!!"  #$%&()*+*,&-$./-%0&.1&)*/2%30/4%0&1.3&0,)+%*,0& 5$/-$&63.2/+%&!"#"$%&()&&"()$)#!,.&700)864.*&9*/2%30/,:;&<"  #$%3%&3%&0.8%&*+,%-.+/0&102#0)34!,$,&=%+&,.&#"!5+&(+5-0*& ,.53+0&700)864.*&9*/2%30/,:&8.*>&,$%&,3>%,0;&?"  #$%&-)33%*,&#+1"%&)0>%&/0&*03!)"3%6$+5/,$&,$%&=/1%0,:=%&.1&0,)+%*,0;&&
  • 2. Communication Objectives!!"  #.&63.2/+%&"*20&#%-0*%*1!3&+*,34(.),700)864.*&9*/2%30/,:;&<"  #.&-3%,%&%*+*,%,+#+*3(%,5%%*&@/>$&A-$..=&A,)+%*,0&*+& 700)864.*&9*/2%30/,:&(:&)0/*>&%B6%3/%*4=&83C%4*>;&?"  #.&-3%,%&3&)!3/0&34"*+!!&,.53+0&-)33%*,&79&A,)+%*,0&*+&@/>$& A-$..=&A,)+%*,0;&D"  #.&!-#)$%3+&,$%&,3>%,&>3.)6&,.&%*3.==&*+&0,)+:&,&700)864.*& 9*/2%30/,:;&!
  • 3. Target AnalysisE3/83:&#3>%,F&7",48(400$83)1+*3! A%-.*+3:&#3>%,F&9:83)1+*3!
  •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
  • 5. Targets’ Insight! D4%3!3)1+*3!$00I20&X! 8+$2J+!3++#F&@2/*>&-.*J+%*-%&/*& .*%K0&.5*&5.3,$&*+&(/=/4%0;& • &&#$%:&5*,&,.&0,)+:&5$,&,$%:&=/C%;& • &&#$%:&3%&%>%3&,.&%B6=/*&,.&63%*,0& &&&&5$,&,$%:&5*,&,.&(%;& !" #$ %&()*)&+ ,$ <4BCD&4E&+ S*$"*+#+1"%YL06%-/==:&0.-/=& 7=$ <42&+4&2 *%,5.3C/*>&M%;>;&N-%(..CI&O.)#)(%I&*+& ?+042@A6 >=$ =>$ .*=/*%&>8%"!8*9*:04& 5*603 -./0102034 ;$ 7$ #$
  •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
  • 7. Big Idea! ?*!",432&0#7",48(400$ 83)1+*3!%*19:83)1+*3! %60)39:,&%1)%3+1 TNS^>88?SM9Q;>8A?M9A?SM _D+5$%</4%3/+$"I+HD+P&+/"!+/4%3/+$+%&*` ?*!",4302!3)1+*3! ^)*(-0*%$6+*+E302 9!!)#5-0*:*".+&!"3<=001%*1A0*+Y &Q648/04-& & &N)*& & &#3)0,5.3,$:&& -*&(%&T&02+!!"0*%$! & &R3%+/(/=/,:&
  • 8. Campaign TimelineR%#5%",*Y&SE3.1%00/.*=&T%04*4.*F&U%&E=:&U$,&U%&V/C%I&U%K3%&U/0%&U$,&U%&V%3*W&R%#5%",*Q+*,34YX&H.*,$0&R%#5%",*T+&"01YQ-,.(%3&<Y!!&Z&763/=&<Y!<! S*$"*+ ,%#+ 840&3 S5+* <! E$# 40)!+ (0*3+!3 S6a+(-.+!F&& Z&#.&/*1.38&/86.3,*,&6%(I,&0)*1&*+& !3&+*,34.1&700)864.*&9*/2%30/,:;& Z&#.&048)=,%&"*.0$.+#+*3%*1 =06"$+ >L4"6"-0* +*,%,+#+*3(:&)0/*>&%B6%3/8%*,=& %55$"(%-0* S6a+(-.+!F& &&&83C%4*>;& Z&#.&048)=,%&"*.0$.+#+*3%*1+*,%,+#+*3(:& N0%1 !40/ &&&)0/*>&%B6%3/8%*,=&83C%4*>;& Z&#.&-3%,%&,$%&3&)!3/0&34"*+!!&,.53+& &&&700)864.*&9*/2%30/,:&&8.*>&,$%&-)33%*,& @<:!"*,Y !! &&&0,)+%*,0;& =%!!#+1"%,.&3%-$&,$%& Z&#.&!-#)$%3+&,$%&,3>%,&>3.)6&,.&%*3.==&*+& &&&0,)+:&,&700)864.*&9*/2%30/,:;& ,3>%,0;!
  • 9. ExecutionsT4%!+?YS(306+&[UUbc%*)%&<[U[ ! S*$"*+ ,%#+ 840&3E$# S5+* (0*3+!3 40)!+ =06"$+ >L4"6"-0* %55$"(%-0* N0%1 !40/
  • 10. =06"$+955$"(%-0*
  • 11. g+<>L+()-0*Y=06"$+955$"(%-0* S6a+(-.+Y& !;&#.&63.2/+%&/*1.384.*&2/&.*=/*%&8.(/=%& & 9:%55$"(%-0*e2)$$!+&."(+!f • &R$%-C&>3+%0I&%B8/*4.*&0-$%+)=%I&*%50&)6+,%0I& 63.8.4.*I&)*/2%30/,:&*+&-+%8/-I&-=%*+3& *.4J-4.*0I&**.)*-%8%*,I&%2%*,0&&-42/4%0&6)0$& *.4J-4.*0&*+&==&(.),&&700)864.*&9*/2%30/,:;&&9)1"+*(+!,+3d&• &L0:&,.&>%,&3%>)=3&)6+,%0&• &R.*2%*/%*,&--%00&&• &N%%=&-=.0%3&5/,$&700)864.*&9*/2%30/,:&• &[*.5&8.3%&(.),&700)864.*&9*/2%30/,:&
  • 12. S7=J@A8A&%*!"3 9)1"+*(+!,+3d E%.6=%&5/==&C*.5&8.3%&(.),&700)864.*&9*/2%30/,:&S6a+(-.+Y!;&#.&-3%,%&53%*%00&2/&800&8%+/&
  • 13. h%#+S*$"*+J9:=%*"% ]3+),%&*+&8*>%&:.)3&.5*& ()0/*%00! R3%,%&-$3-,%3! L-$&1-)=,:&$0&+/^%3%*,&,0C0! L*,%3&,.&79&*+&-$..0%&1-)=,:! R$..0%&3%&*+& ()/=+&&$.)0%!
  • 14. g+<>L+()-0*YS*$"*+,%#+ S6a+(-.+!Y& !;  #.&-3%,%&,$%&/*2.=2%8%*,&& <;  #.&63.2/+%&/*1.384.*& ?;  #.&0$.5&3%=&=/1%0,:=%&& & 9)1"+*(+!,+3d •  E%.6=%&C*.5&5$,&,.&63%63%&(%1.3%& %*,%3/*>&,$%&)*/2%30/,:&2/&.*=/*%& >8%;&=%"*/+6!"3+!20&5&0#0-*,Y•  79&Q_-/=&U%(0/,%&• &&&N-%(..C;-.8&• &&&[6..C;-.8&• &&&T%CZT;-.8&
  • 15. 9:S5+*70)!+J9:^)*^%"& >*3+&3%"*#+*3@0034! @0034R%#513.8&U ^%()$-+!!
  • 16. g+<>L+()-0*YS*$"*+,%#+ S6a+(-.+!Y !;  #.&/*1.38&*+&63.2/+%&/*1.384.*&/*&+%,/=0& <;  #.&-3%,%&/*2.=2%8%*,& ;+3%"$!Y •  A$.5-0%0&*+&(..,$&-86&13.8&%-$&1-)=,:&(:& 79&A,)+%*,0;& •  #$%&6=-%0&1.3&0$.5-0%0&3%&=.-,%+&)*+%3&,$%& ()/=+/*>0`&AHI&A]I&AaI&R7I&7a&*+&HAH;&&=%"*/+6!"3+!20&5&0#0-*,Y•  79&Q_-/=&U%(0/,%&• &&&&N-%(..C;-.8&• &&&&[6..C;-.8&• &&&&T%CZT;-.8&
  • 17. 9:N0%1840/ R.36.3,%&5/,$&^9A&%1"0 M+/3%-,=:&,=C&,.&,%%*>%30"&*+& 63.8.,%&9:N0%1840/;! b.,%&1.3&305U7",48(400$! 34%3/"$$6+!+$+(3+11.3& 700)864.*&9*/2%30/,:&30."!"3;!
  • 18. g+<>L+()-0*Y9:N0%1840/ S6a+(-.+Y !;&#.&=)*-$&*%5&3.+&0$.5&,$,&5/==&(%&8.3%& 1)*&*+&/*,%3%04*>&13.8&63%2/.)0&3.+&0$.50& ;+3%"$!Y 850*!0&!4"5/"34^9A&%1"0/40/%!(40!+*20&&+%!0*!%!20$$0/i !;  N7#&3+/.&-*&3%-$&,$%&,3>%,&)+/%*-%&%0/=:;& <;  N7#&3+/.&.3>*/c%0&,$%&%2%*,&-.*0/0,%*,=:;& ?;  N7#&3+/.&/0&0)/,(=%&5/,$&,$%&,3>%,&)+/%*-%&/*&,%38&.1&,$%&63.>38K0&/8>%;& &
  • 19. >1)(%-0*>L4"6"-0*J@0034;+!",*•  90%&#0&+%j&%(-.+60034,$*&.,$%3&-.86%4,.30&,.&d3-,&,$%& 0,)+%*,0&,.&e./*;&
  • 20. g+<>L+()-0*Y>1)(%-0*%$>L4"6"-0* S6a+(-.+!Y !;  #.&/*1.38&*+&63.2/+%&/*1.384.*& <;  #.&048)=,%&/*2.=2%8%*,&*+& %*>>%8%*,& 9)1"+*(+,+3d #$%:&>%,&,$%&/*Z+%6,$&/*1.384.*&(.),&700)864.*&9*/2%30/,:;&
  • 21. 9:840&3^"$#R0*3+!3
  • 22. g+<>L+()-0*Y9:840&3^"$# S6a+(-.+!Y !;  #.&63.8.,%&*%5&8%00>%& <;  #.&>/2%&8.3%&.66.3,)*/4%0&,.&@/>$&A-$..=& A,)+%*,0&5$.&$2%&06%-/=&(/=/4%0& ?;  #.&)0%&,$%&53+%+&0$.3,&J=80&,.& 63.8.,%&)*/2%30/,:& R&"3+&"%!Y !;  b/+%.&fZ!Y&8/*),%0& <;  ?Zf&8%8(%30&6%3&,%8;& ?;  @/>$&0-$..=&0,)+%*,0&.*=:;& D;  V.-4.*F&79&A)23*($)8/&-86)0&&&.*=:;&=%"*/+6!"3+!20&5&0#0-*,Y•  &79&Q_-/=&U%(0/,%&• &&&&&7(-,.+:;-.8&• &&&&&N-%(..C;-.8&• &&&&&[6..C;-.8&
  • 23. Campaign TimelineS6a+(-.+!F& S*$"*+Z&#.&048)=,%&"*.0$.+#+*3%*1+*,%,+#+*3(:& ,%#+ <!&&&)0/*>&%B6%3/8%*,=&83C%4*>;&Z&#.&-3%,%&,$%&3&)!3/0&34"*+!!&,.53+&&&&700)864.*&9*/2%30/,:&&8.*>&,$%&-)33%*,& C"&%$ M+/!5%5+& 91.+&-!"*,&&&0,)+%*,0;&Z&#.&!-#)$%3+&,$%&,3>%,&>3.)6&,.&%*3.==&*+&&&&0,)+:&,&700)864.*&9*/2%30/,:;& ?*3+&%(-.+ =%,%F"*+ %1.+&-*, !! @<:!"*,Y TN*+/!,.&0$.5&,$%&%6"$"3<029: 83)1+*3!G!
  • 24. >L+()-0*! T4%!+??Y^+6&)%&<b95&"$[U[ ! S*$*+ ,%#+ C"&%$M+/!5%5+& 91.+&-!"*, ?*3+&%(-.+ =%,%F"*+ %1.+&-*,
  • 25. C"&%$91J8+&"+U
  • 26. C"&%$91J8+&"+[
  • 27. C"&%$91J8+&"+k
  • 28. C"&%$91J8+&"+]
  • 29. C"&%$91J8+&"+V
  • 30. ?*3+&%(-.+91
  • 31. Newspaper 9)1"+*(+!,+3d S6a+(-.+Y E%.6=%&5/==&6%3-%/2%&,$,&700)864.*& #.&-3%,%&,$%&,3)0,5.3,$/*%00& 9*/2%30/,:&$0&8.3%&-3%+/(/=/,:;&
  • 32. =%,%F"*+S6a+(-.+Y#.&-3%,%&,$%&,3)0,5.3,$/*%00&9)1"+*(+!,+3dE%.6=%&5/==&6%3-%/2%&,$,&700)864.*&9*/2%30/,:&$0&8.3%&-3%+/(/=/,:;&