Socialympics - Erica Martin

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How Social Media was used in the London 2012 Olympics

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Socialympics - Erica Martin

  1. 1. The 2012 “Socialympics” Erica Martin
  2. 2.  The largest social event to date A total of more than 150 million sources including, Twitter, F acebook, Youtube, Flickr, and blogs.
  3. 3. Olympics gone Social 150 million related tweets3500 hours of live coverage streamed on Youtube Instagram had over 100,000 photos shared
  4. 4.  London 2012 campaign “Move to the Beat” Motivate teens to get more involved with the Olympics through music “Anywhere in the World” Anthem feat. Katy B +120 pieces of content, including mobile apps, documentary films, TV shows and more
  5. 5.  Beat TV: Featured celebrity and athlete interviews, live musical performances and appearances by the Beat Bus – a mobile pop- up music studio. The variety show, designed mostly for teens, was available in more than 30 countries
  6. 6.  Beat Box: enabled people to „play‟ the Pavilion through interacting with sounds embedded within the architecture of the building. 3.3 million people created songs and shared them on desktop and mobile apps.
  7. 7.  Coca-Cola Celebrates More than 80 Years of Olympic Partnership with Largest-Ever Activation." Coca-Cola. N.p., n.d. Web. http://www.thecoca-colacompany.com/dynamic/press_center/2012/07/coca-cola-olympic- partnership-activation.html Kim, Hyeri. "Social Media Olympics: The Good, the Bad and the Ugly :: Bite Communications." Social Media Olympics: The Good, the Bad and the Ugly :: Bite Communications. 11 Aug. 2012. Web. http://www.bitecommunications.com/blog/2012/08/11/social-media-olympics-the-good-the-bad- and-the-ugly/ "IOC Social Media, Blogging and Internet Guidelines for Participants and Other Accredited Persons at the London 2012 Olympic Games." Olympic.org. N.p., n.d. Web. http://www.olympic.org/Documents/Games_London_2012/IOC_Social_Media_Blogging_and_Internet_Guidelines -London.pdf Laird, Sam. "Why Social Media Will Reshape the 2012 Olympics." Mashable.com. N.p., 8 July 2012. Web. http://mashable.com/2012/07/08/2012-olympics-social-growth/ Miah, Professor Andy. "Viewpoint: London 2012, a Social Media Olympics to Remember."BBC News. BBC, 08 Sept. 2012. Web. http://www.bbc.co.uk/news/technology-19191785 Strong, Kayla. "The 2012 Social Media Guide." Mashable.com. N.p., 11 July 2012. Web. < http://mashable.com/2012/07/11/london-olympic-games-social-media/>. Xiaoyan. "Global, Social, and Integrated Marketing: A Marketers Handshake at the Olympic Games." Marketing Opportunities| Olympic Games. FIG Advertising Blog, 18 July 2012. Web. http://www.figadvertising.com/blog/2012/07/global-marketing-marketers-handshake-olympic- games/ http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2012/Getting-Olympic- Sponsorship-Right--Coca-Cola-s-Win.aspx http://dzfocdn.dazeinfo.com/wp-content/uploads/2012/08/london-2012-socialympics.jpg?9d7bd4 http://www.london2012.com/about-us/the-people-delivering-the-games/olympic-partners/

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