The largest social event to date A total of more than 150 million sources including, Twitter, F acebook, Youtube, Flickr, and blogs.
Olympics gone Social 150 million related tweets3500 hours of live coverage streamed on Youtube Instagram had over 100,000 photos shared
London 2012 campaign “Move to the Beat” Motivate teens to get more involved with the Olympics through music “Anywhere in the World” Anthem feat. Katy B +120 pieces of content, including mobile apps, documentary films, TV shows and more
Beat TV: Featured celebrity and athlete interviews, live musical performances and appearances by the Beat Bus – a mobile pop- up music studio. The variety show, designed mostly for teens, was available in more than 30 countries
Beat Box: enabled people to „play‟ the Pavilion through interacting with sounds embedded within the architecture of the building. 3.3 million people created songs and shared them on desktop and mobile apps.
Coca-Cola Celebrates More than 80 Years of Olympic Partnership with Largest-Ever Activation." Coca-Cola. N.p., n.d. Web. http://www.thecoca-colacompany.com/dynamic/press_center/2012/07/coca-cola-olympic- partnership-activation.html Kim, Hyeri. "Social Media Olympics: The Good, the Bad and the Ugly :: Bite Communications." Social Media Olympics: The Good, the Bad and the Ugly :: Bite Communications. 11 Aug. 2012. Web. http://www.bitecommunications.com/blog/2012/08/11/social-media-olympics-the-good-the-bad- and-the-ugly/ "IOC Social Media, Blogging and Internet Guidelines for Participants and Other Accredited Persons at the London 2012 Olympic Games." Olympic.org. N.p., n.d. Web. http://www.olympic.org/Documents/Games_London_2012/IOC_Social_Media_Blogging_and_Internet_Guidelines -London.pdf Laird, Sam. "Why Social Media Will Reshape the 2012 Olympics." Mashable.com. N.p., 8 July 2012. Web. http://mashable.com/2012/07/08/2012-olympics-social-growth/ Miah, Professor Andy. "Viewpoint: London 2012, a Social Media Olympics to Remember."BBC News. BBC, 08 Sept. 2012. Web. http://www.bbc.co.uk/news/technology-19191785 Strong, Kayla. "The 2012 Social Media Guide." Mashable.com. N.p., 11 July 2012. Web. < http://mashable.com/2012/07/11/london-olympic-games-social-media/>. Xiaoyan. "Global, Social, and Integrated Marketing: A Marketers Handshake at the Olympic Games." Marketing Opportunities| Olympic Games. FIG Advertising Blog, 18 July 2012. Web. http://www.figadvertising.com/blog/2012/07/global-marketing-marketers-handshake-olympic- games/ http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2012/Getting-Olympic- Sponsorship-Right--Coca-Cola-s-Win.aspx http://dzfocdn.dazeinfo.com/wp-content/uploads/2012/08/london-2012-socialympics.jpg?9d7bd4 http://www.london2012.com/about-us/the-people-delivering-the-games/olympic-partners/