Social media presence book blog 338 wilson

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How to Monitor Your Social Media Presence in 10 Minutes a Day Book Blog. By: Brittany Wilson

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Social media presence book blog 338 wilson

  1. 1. How to Monitor Your Social Media Presence in 10 Minutes a Day By: Rebecca Corliss from HubSpot Brittany Wilson MKTG 338-002 Book Blog
  2. 2. Agenda Introduction Social Media Benchmarks Setting Your Goals Prepping for Your New Routine What Should you be Monitoring? Streamlining Your Monitoring Process Your New 10-Minute Schedule Got 5 More Minutes? What’s Next? Paid Tools as Marketing Solutions Measuring Your Results
  3. 3. Introduction “It’s the frontier! The future! The special sauce that makes all marketing successful!” Key component, but it is not “fairy dust” It’s HARD work!! Consider this eBook to be the “8 Minute Abs” of social media Develop a routine that works for you!
  4. 4. Social Media Benchmarks
  5. 5. Social Media Benchmarks cont..
  6. 6. Social Media Benchmarks cont..
  7. 7. Setting Your Goals Select one or two specific goals  Target these goals to reach them  Ex. Do you want to use social media to increase sales???
  8. 8. Prepping For Your New Routine Have all the accounts that you want to use set up  Try and use as many as possible  Use Company Accounts  Customer interaction and great content  Encourage employees to create accounts  To represent your company Have a photo/logo, links to website, and company content on networks
  9. 9. What Should You Be Monitoring? Facebook Twitter LinkedIn Quora Blogosphere
  10. 10. Streamlining Your Process RSS Feeds (Really Simple Syndication)  Feed of a specific stream of information  Great tool to help consolidate and organize all the feeds you collect Google Reader  Send Important RSS feeds to your reader Facebook- does not have a free way to collect a feed of posts for you business
  11. 11. Your New Ten Minute Schedule Log into your Google Reader first thing in the morning and check relevant information
  12. 12. What’s Next??? Come up with the best content and react to your fans Now you are listening and engaging
  13. 13. Paid Tools as Monitoring Solutions CoTweet Enterprise Edition HubSpot
  14. 14. Measuring Your ResultsGoogle Analytics HubSpot
  15. 15. Relation to Personal Brand I can use this routine to monitor my personal platforms Set personal goals and focus on them I can monitor my platforms incase I need to do “damage control” Start out with using the 10 minute schedule, but work up to my own that works the best for me
  16. 16. Relation to Client Involve this routine in their manual B. Lilley Productions does not have a person to focused on just social media  Quick way for them to monitor the platforms Good start for them
  17. 17. Rate 4 Stars Very good information, but I feel like we already know this Easy read for someone just starting out with social media
  18. 18. References How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from HubSpot Pictures:  How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from HubSpot  http://www.crunchbase.com/company/quora  MCqUPPFCqm70QG4_oHgDg&zoom=1&iact=hc&vpx=597&vpy=174&dur=549&hovh=2 25&hovw=225&tx=103&ty=117&sig=117564940023870073523&page=1&tbnh=147&tbnw =147&start=0&ndsp=12&ved=1t:429,r:3,s:0,i:109  http://www.google.com/imgres?q=social+media&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=aWihRFThMeesKM:&imgref url=http://technorati.com/social-media/article/is-social-media-really- overrated/&docid=5AL3-N9BAT3MhM&imgurl=http://scm- l3.technorati.com/12/01/15/60155/Social-Media- Collage.jpg%253Ft%253D20120115135657&w=250&h=192&ei=7ceqUKT6OO- r0AGKvoCADg&zoom=1&iact=hc&vpx=16&vpy=166&dur=842&hovh=153&hovw=200&tx =102&ty=75&sig=117564940023870073523&page=2&tbnh=143&tbnw=193&start=12&nd sp=24&ved=1t:429,r:12,s:0,i:172  http://www.google.com/imgres?q=up+arrow&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T 4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=2rFaN4b3NVQyJM:&imgr efurl=http://www.antisocialmediallc.com/2012/02/arrow-icons-right-left-up-and- down/&docid=NYqs8o7QYL92FM&imgurl=http://www.antisocialmediallc.com/wp- content/uploads/2012/02/Up-Arrow.jpg&w=600&h=600&ei=JcmqUL- 2BJLD0AGzlIBw&zoom=1&iact=hc&vpx=2&vpy=170&dur=85&hovh=225&hovw=225&tx= 109&ty=85&sig=117564940023870073523&page=1&tbnh=139&tbnw=143&start=0&ndsp =16&ved=1t:429,r:0,s:0,i:139
  19. 19. References Continued.. http://www.google.com/imgres?q=money&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=Yhbr5ctd5eemSM:&imgrefur l=http://www.cartoonista.com/money.php&docid=0bQHpXCzcBPXsM&imgurl=http://www. cartoonista.com/img/money.jpeg&w=320&h=375&ei=gciqUO3_Nai40gHh4ICwAg&zoom= 1&iact=hc&vpx=586&vpy=161&dur=40&hovh=243&hovw=207&tx=126&ty=212&sig=1175 64940023870073523&page=2&tbnh=140&tbnw=129&start=14&ndsp=25&ved=1t:429,r:3 0,s:0,i:246 http://www.google.com/imgres?q=facebook&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA _enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=SAWECB1bEY7B2M:&imgrefurl=http:// www.jonloomer.com/2012/04/08/review-create-custom-facebook-tabs-with- shortstack/&docid=Y2VNsErUHud75M&imgurl=http://www.jonloomer.com/wp- content/uploads/2011/10/facebook_logo.png&w=400&h=300&ei=XdOqUPW8OeeT0QH- roGgAg&zoom=1&iact=hc&vpx=817&vpy=180&dur=628&hovh=194&hovw=259&tx=179&ty=89 &sig=117564940023870073523&page=1&tbnh=128&tbnw=130&start=0&ndsp=11&ved=1t:429,r :4,s:0,i:151 http://www.google.com/imgres?q=twitter&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_en US467US467&biw=1192&bih=534&tbm=isch&tbnid=ET- jOSUFYRT3FM:&imgrefurl=https://twitter.com/about/resources&docid=1Wsl4QdUF_vhJM&imgu rl=https://twitter.com/images/resources/twitter-bird-white-on- blue.png&w=300&h=300&ei=jdOqUJGjMaPm0gHg6oDQDQ&zoom=1&iact=hc&vpx=304&vpy= 172&dur=1384&hovh=225&hovw=225&tx=164&ty=106&sig=117564940023870073523&page=1 &tbnh=143&tbnw=156&start=0&ndsp=12&ved=1t:429,r:2,s:0,i:158 http://www.google.com/imgres?q=linkedin&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=https://tw itter.com/LinkedIn&docid=Q9GqTHU7SvLXVM&imgurl=https://twimg0- a.akamaihd.net/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=3 dOqUK7dFsuq0AHj8oHgAQ&zoom=1&iact=rc&dur=215&sig=117564940023870073523&page= 1&tbnh=143&tbnw=160&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139&tx=54&ty=41
  20. 20. References Continued… http://www.google.com/imgres?q=how+to+monitor+your+social+media+presence+in+10+minute s+a+day&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm =isch&tbnid=NO_jhcC3O3UtqM:&imgrefurl=http://www.web-hosting- newsletter.com/2011/08/10/how-to-monitor-your-social-media-presence-in-10-minutes-a- day/&docid=wwikk38iReFcWM&itg=1&imgurl=http://www.web-hosting-newsletter.com/wp- content/uploads/2011/08/alarm- clock.jpg&w=208&h=270&ei=NNiqUOOxHsLH0QHFloG4Dw&zoom=1&iact=hc&vpx=864&vpy= 144&dur=62&hovh=216&hovw=166&tx=89&ty=93&sig=117564940023870073523&page=1&tbn h=150&tbnw=110&start=0&ndsp=20&ved=1t:429,r:5,s:0,i:88 http://www.google.com/imgres?q=checklist&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enUS 467US467&biw=1192&bih=534&tbm=isch&tbnid=ddLLLPNxLVxh0M:&imgrefurl=http://www.ncv ps.org/index.php/students/student- checklist/&docid=kz9oYxA1_3gVEM&imgurl=http://www.ncvps.org/wp- content/uploads/2010/12/mental-strength- checklist.jpg&w=700&h=600&ei=OtmqULWPGcbJ0QGu- YCADQ&zoom=1&iact=rc&dur=81&sig=117564940023870073523&page=1&tbnh=135&tbnw=1 58&start=0&ndsp=14&ved=1t:429,r:0,s:0,i:136&tx=76&ty=21 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=hVDMUSGwWUEw8M:&imgrefurl=http:// www.hubspot.com/blog/bid/10491/Sequoia-Google-Ventures-and-Salesforce-com-Invest-32- Million-in- HubSpot&docid=XiBqwPwLdnC_mM&imgurl=http://blog.hubspot.com/Portals/249/images/HubS pot_SeriesD_Infographic-resized-600.png&w=600&h=450&ei=- NmqUM7WIpO30QHAt4CYAQ&zoom=1&iact=hc&vpx=266&vpy=147&dur=18&hovh=194&hov w=259&tx=174&ty=106&sig=117564940023870073523&page=2&tbnh=148&tbnw=198&start=1 1&ndsp=23&ved=1t:429,r:12,s:0,i:123
  21. 21. References Continued… http://www.google.com/imgres?q=google+analytics&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=G7PrycVzkeKl6M:&imgrefurl=http://www .zadling.com/google-analytics-custom- reports/&docid=d2PlH9qxCMFBDM&imgurl=http://www.zadling.com/wordpress/wp- content/uploads/2010/08/google-analytics- stats.jpg&w=446&h=485&ei=oNmqUIm5DaPV0gG8mYDwDQ&zoom=1&iact=hc&vpx=2&vpy=1 68&dur=89&hovh=234&hovw=215&tx=70&ty=94&sig=117564940023870073523&page=1&tbnh =144&tbnw=132&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139 http://www.google.com/imgres?q=cotweet&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=9N0LCH87Oay4QM:&imgrefurl=http://w ww.contentfac.com/blog/how-much-do-social-media-management-programs-really- cost/&docid=TQ0OdZf3YlO33M&imgurl=http://contentfac.com/wp- content/uploads/2011/05/CoTweet- logo4.jpg&w=200&h=200&ei=WduqUNGdIqXq0QHiyYCoCg&zoom=1&iact=rc&dur=473&sig=11 7564940023870073523&page=1&tbnh=121&tbnw=99&start=0&ndsp=11&ved=1t:429,r:6,s:0,i:1 18&tx=80&ty=61 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=m4EHHchlFNZBLM:&imgrefurl=http://w ww.hubspot.com/fact- sheet/&docid=5u3c8Ve4YHgM3M&imgurl=http://www.hubspot.com/Portals/53/images/HubSpot _logo_255x588.jpg&w=588&h=255&ei=mduqUKn_KsTs0QGewIHgBw&zoom=1&iact=hc&vpx=1 81&vpy=214&dur=527&hovh=148&hovw=341&tx=132&ty=71&sig=117564940023870073523&p age=1&tbnh=130&tbnw=300&start=0&ndsp=11&ved=1t:429,r:1,s:0,i:90
  22. 22. References Continued… http://www.google.com/imgres?q=listen+and+engage+social+media&um=1&hl=en&sa=N&tbo=d &qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=MFaO_9yQ6U WKfM:&imgrefurl=http://www.slamglobal.com/2010/01/11/banks-can-use-social-media-to- leverage-brand-change/&docid=HyIC-euRF0HgCM&imgurl=http://www.slamglobal.com/wp- content/uploads/2010/01/Banks- SM1.jpg&w=293&h=283&ei=FNyqUL76C8XV0gGcoYC4Bw&zoom=1&iact=hc&vpx=182&vpy=1 35&dur=2623&hovh=221&hovw=228&tx=153&ty=161&sig=117564940023870073523&page=1 &tbnh=127&tbnw=128&start=0&ndsp=18&ved=1t:429,r:1,s:0,i:76 http://www.google.com/imgres?q=four+stars&um=1&hl=en&sa=N&tbo=d&rlz=1W1ADFA_enUS 467&biw=1192&bih=534&tbm=isch&tbnid=RADPdsYMm2jXEM:&imgrefurl=https://www.michiga ndaily.com/arts/episode-review-good-wife-season-four- premiere&docid=cVm_8Z_S6ka6PM&imgurl=https://www.michigandaily.com/files/four- stars_0.png&w=3000&h=700&ei=-- 6yUK7hOaH20gGTk4DoBA&zoom=1&iact=hc&vpx=2&vpy=220&dur=698&hovh=108&hovw=46 5&tx=114&ty=65&sig=117564940023870073523&page=1&tbnh=57&tbnw=244&start=0&ndsp=9 &ved=1t:429,r:0,s:0,i:153 http://www.google.com/imgres?q=social+media+is+hard+work&um=1&hl=en&tbo=d&qscrl=1&rl z=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=21Y8DViE63RVqM:&imgre furl=http://getsocialwithamy.com/social-media- hard/&docid=484AGz6kOefllM&imgurl=http://getsocialwithamy.com/wp- content/uploads/2011/06/social-media-whats-so-hard-249x300.jpg&w=249&h=300&ei=qZ- zULi4AdC30QHVuYC4Dw&zoom=1&iact=hc&vpx=355&vpy=2&dur=61&hovh=240&hovw=199& tx=99&ty=85&sig=117564940023870073523&page=1&tbnh=147&tbnw=122&start=0&ndsp=13 &ved=1t:429,r:2,s:0,i:90

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