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Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
Social media presence book blog 338 wilson
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Social media presence book blog 338 wilson

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How to Monitor Your Social Media Presence in 10 Minutes a Day Book Blog. By: Brittany Wilson

How to Monitor Your Social Media Presence in 10 Minutes a Day Book Blog. By: Brittany Wilson

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  • 1. How to Monitor Your Social Media Presence in 10 Minutes a Day By: Rebecca Corliss from HubSpot Brittany Wilson MKTG 338-002 Book Blog
  • 2. Agenda Introduction Social Media Benchmarks Setting Your Goals Prepping for Your New Routine What Should you be Monitoring? Streamlining Your Monitoring Process Your New 10-Minute Schedule Got 5 More Minutes? What’s Next? Paid Tools as Marketing Solutions Measuring Your Results
  • 3. Introduction “It’s the frontier! The future! The special sauce that makes all marketing successful!” Key component, but it is not “fairy dust” It’s HARD work!! Consider this eBook to be the “8 Minute Abs” of social media Develop a routine that works for you!
  • 4. Social Media Benchmarks
  • 5. Social Media Benchmarks cont..
  • 6. Social Media Benchmarks cont..
  • 7. Setting Your Goals Select one or two specific goals  Target these goals to reach them  Ex. Do you want to use social media to increase sales???
  • 8. Prepping For Your New Routine Have all the accounts that you want to use set up  Try and use as many as possible  Use Company Accounts  Customer interaction and great content  Encourage employees to create accounts  To represent your company Have a photo/logo, links to website, and company content on networks
  • 9. What Should You Be Monitoring? Facebook Twitter LinkedIn Quora Blogosphere
  • 10. Streamlining Your Process RSS Feeds (Really Simple Syndication)  Feed of a specific stream of information  Great tool to help consolidate and organize all the feeds you collect Google Reader  Send Important RSS feeds to your reader Facebook- does not have a free way to collect a feed of posts for you business
  • 11. Your New Ten Minute Schedule Log into your Google Reader first thing in the morning and check relevant information
  • 12. What’s Next??? Come up with the best content and react to your fans Now you are listening and engaging
  • 13. Paid Tools as Monitoring Solutions CoTweet Enterprise Edition HubSpot
  • 14. Measuring Your ResultsGoogle Analytics HubSpot
  • 15. Relation to Personal Brand I can use this routine to monitor my personal platforms Set personal goals and focus on them I can monitor my platforms incase I need to do “damage control” Start out with using the 10 minute schedule, but work up to my own that works the best for me
  • 16. Relation to Client Involve this routine in their manual B. Lilley Productions does not have a person to focused on just social media  Quick way for them to monitor the platforms Good start for them
  • 17. Rate 4 Stars Very good information, but I feel like we already know this Easy read for someone just starting out with social media
  • 18. References How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from HubSpot Pictures:  How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from HubSpot  http://www.crunchbase.com/company/quora  MCqUPPFCqm70QG4_oHgDg&zoom=1&iact=hc&vpx=597&vpy=174&dur=549&hovh=2 25&hovw=225&tx=103&ty=117&sig=117564940023870073523&page=1&tbnh=147&tbnw =147&start=0&ndsp=12&ved=1t:429,r:3,s:0,i:109  http://www.google.com/imgres?q=social+media&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=aWihRFThMeesKM:&imgref url=http://technorati.com/social-media/article/is-social-media-really- overrated/&docid=5AL3-N9BAT3MhM&imgurl=http://scm- l3.technorati.com/12/01/15/60155/Social-Media- Collage.jpg%253Ft%253D20120115135657&w=250&h=192&ei=7ceqUKT6OO- r0AGKvoCADg&zoom=1&iact=hc&vpx=16&vpy=166&dur=842&hovh=153&hovw=200&tx =102&ty=75&sig=117564940023870073523&page=2&tbnh=143&tbnw=193&start=12&nd sp=24&ved=1t:429,r:12,s:0,i:172  http://www.google.com/imgres?q=up+arrow&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T 4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=2rFaN4b3NVQyJM:&imgr efurl=http://www.antisocialmediallc.com/2012/02/arrow-icons-right-left-up-and- down/&docid=NYqs8o7QYL92FM&imgurl=http://www.antisocialmediallc.com/wp- content/uploads/2012/02/Up-Arrow.jpg&w=600&h=600&ei=JcmqUL- 2BJLD0AGzlIBw&zoom=1&iact=hc&vpx=2&vpy=170&dur=85&hovh=225&hovw=225&tx= 109&ty=85&sig=117564940023870073523&page=1&tbnh=139&tbnw=143&start=0&ndsp =16&ved=1t:429,r:0,s:0,i:139
  • 19. References Continued.. http://www.google.com/imgres?q=money&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=Yhbr5ctd5eemSM:&imgrefur l=http://www.cartoonista.com/money.php&docid=0bQHpXCzcBPXsM&imgurl=http://www. cartoonista.com/img/money.jpeg&w=320&h=375&ei=gciqUO3_Nai40gHh4ICwAg&zoom= 1&iact=hc&vpx=586&vpy=161&dur=40&hovh=243&hovw=207&tx=126&ty=212&sig=1175 64940023870073523&page=2&tbnh=140&tbnw=129&start=14&ndsp=25&ved=1t:429,r:3 0,s:0,i:246 http://www.google.com/imgres?q=facebook&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA _enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=SAWECB1bEY7B2M:&imgrefurl=http:// www.jonloomer.com/2012/04/08/review-create-custom-facebook-tabs-with- shortstack/&docid=Y2VNsErUHud75M&imgurl=http://www.jonloomer.com/wp- content/uploads/2011/10/facebook_logo.png&w=400&h=300&ei=XdOqUPW8OeeT0QH- roGgAg&zoom=1&iact=hc&vpx=817&vpy=180&dur=628&hovh=194&hovw=259&tx=179&ty=89 &sig=117564940023870073523&page=1&tbnh=128&tbnw=130&start=0&ndsp=11&ved=1t:429,r :4,s:0,i:151 http://www.google.com/imgres?q=twitter&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_en US467US467&biw=1192&bih=534&tbm=isch&tbnid=ET- jOSUFYRT3FM:&imgrefurl=https://twitter.com/about/resources&docid=1Wsl4QdUF_vhJM&imgu rl=https://twitter.com/images/resources/twitter-bird-white-on- blue.png&w=300&h=300&ei=jdOqUJGjMaPm0gHg6oDQDQ&zoom=1&iact=hc&vpx=304&vpy= 172&dur=1384&hovh=225&hovw=225&tx=164&ty=106&sig=117564940023870073523&page=1 &tbnh=143&tbnw=156&start=0&ndsp=12&ved=1t:429,r:2,s:0,i:158 http://www.google.com/imgres?q=linkedin&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=https://tw itter.com/LinkedIn&docid=Q9GqTHU7SvLXVM&imgurl=https://twimg0- a.akamaihd.net/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=3 dOqUK7dFsuq0AHj8oHgAQ&zoom=1&iact=rc&dur=215&sig=117564940023870073523&page= 1&tbnh=143&tbnw=160&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139&tx=54&ty=41
  • 20. References Continued… http://www.google.com/imgres?q=how+to+monitor+your+social+media+presence+in+10+minute s+a+day&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm =isch&tbnid=NO_jhcC3O3UtqM:&imgrefurl=http://www.web-hosting- newsletter.com/2011/08/10/how-to-monitor-your-social-media-presence-in-10-minutes-a- day/&docid=wwikk38iReFcWM&itg=1&imgurl=http://www.web-hosting-newsletter.com/wp- content/uploads/2011/08/alarm- clock.jpg&w=208&h=270&ei=NNiqUOOxHsLH0QHFloG4Dw&zoom=1&iact=hc&vpx=864&vpy= 144&dur=62&hovh=216&hovw=166&tx=89&ty=93&sig=117564940023870073523&page=1&tbn h=150&tbnw=110&start=0&ndsp=20&ved=1t:429,r:5,s:0,i:88 http://www.google.com/imgres?q=checklist&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enUS 467US467&biw=1192&bih=534&tbm=isch&tbnid=ddLLLPNxLVxh0M:&imgrefurl=http://www.ncv ps.org/index.php/students/student- checklist/&docid=kz9oYxA1_3gVEM&imgurl=http://www.ncvps.org/wp- content/uploads/2010/12/mental-strength- checklist.jpg&w=700&h=600&ei=OtmqULWPGcbJ0QGu- YCADQ&zoom=1&iact=rc&dur=81&sig=117564940023870073523&page=1&tbnh=135&tbnw=1 58&start=0&ndsp=14&ved=1t:429,r:0,s:0,i:136&tx=76&ty=21 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=hVDMUSGwWUEw8M:&imgrefurl=http:// www.hubspot.com/blog/bid/10491/Sequoia-Google-Ventures-and-Salesforce-com-Invest-32- Million-in- HubSpot&docid=XiBqwPwLdnC_mM&imgurl=http://blog.hubspot.com/Portals/249/images/HubS pot_SeriesD_Infographic-resized-600.png&w=600&h=450&ei=- NmqUM7WIpO30QHAt4CYAQ&zoom=1&iact=hc&vpx=266&vpy=147&dur=18&hovh=194&hov w=259&tx=174&ty=106&sig=117564940023870073523&page=2&tbnh=148&tbnw=198&start=1 1&ndsp=23&ved=1t:429,r:12,s:0,i:123
  • 21. References Continued… http://www.google.com/imgres?q=google+analytics&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=G7PrycVzkeKl6M:&imgrefurl=http://www .zadling.com/google-analytics-custom- reports/&docid=d2PlH9qxCMFBDM&imgurl=http://www.zadling.com/wordpress/wp- content/uploads/2010/08/google-analytics- stats.jpg&w=446&h=485&ei=oNmqUIm5DaPV0gG8mYDwDQ&zoom=1&iact=hc&vpx=2&vpy=1 68&dur=89&hovh=234&hovw=215&tx=70&ty=94&sig=117564940023870073523&page=1&tbnh =144&tbnw=132&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139 http://www.google.com/imgres?q=cotweet&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=9N0LCH87Oay4QM:&imgrefurl=http://w ww.contentfac.com/blog/how-much-do-social-media-management-programs-really- cost/&docid=TQ0OdZf3YlO33M&imgurl=http://contentfac.com/wp- content/uploads/2011/05/CoTweet- logo4.jpg&w=200&h=200&ei=WduqUNGdIqXq0QHiyYCoCg&zoom=1&iact=rc&dur=473&sig=11 7564940023870073523&page=1&tbnh=121&tbnw=99&start=0&ndsp=11&ved=1t:429,r:6,s:0,i:1 18&tx=80&ty=61 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_ enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=m4EHHchlFNZBLM:&imgrefurl=http://w ww.hubspot.com/fact- sheet/&docid=5u3c8Ve4YHgM3M&imgurl=http://www.hubspot.com/Portals/53/images/HubSpot _logo_255x588.jpg&w=588&h=255&ei=mduqUKn_KsTs0QGewIHgBw&zoom=1&iact=hc&vpx=1 81&vpy=214&dur=527&hovh=148&hovw=341&tx=132&ty=71&sig=117564940023870073523&p age=1&tbnh=130&tbnw=300&start=0&ndsp=11&ved=1t:429,r:1,s:0,i:90
  • 22. References Continued… http://www.google.com/imgres?q=listen+and+engage+social+media&um=1&hl=en&sa=N&tbo=d &qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=MFaO_9yQ6U WKfM:&imgrefurl=http://www.slamglobal.com/2010/01/11/banks-can-use-social-media-to- leverage-brand-change/&docid=HyIC-euRF0HgCM&imgurl=http://www.slamglobal.com/wp- content/uploads/2010/01/Banks- SM1.jpg&w=293&h=283&ei=FNyqUL76C8XV0gGcoYC4Bw&zoom=1&iact=hc&vpx=182&vpy=1 35&dur=2623&hovh=221&hovw=228&tx=153&ty=161&sig=117564940023870073523&page=1 &tbnh=127&tbnw=128&start=0&ndsp=18&ved=1t:429,r:1,s:0,i:76 http://www.google.com/imgres?q=four+stars&um=1&hl=en&sa=N&tbo=d&rlz=1W1ADFA_enUS 467&biw=1192&bih=534&tbm=isch&tbnid=RADPdsYMm2jXEM:&imgrefurl=https://www.michiga ndaily.com/arts/episode-review-good-wife-season-four- premiere&docid=cVm_8Z_S6ka6PM&imgurl=https://www.michigandaily.com/files/four- stars_0.png&w=3000&h=700&ei=-- 6yUK7hOaH20gGTk4DoBA&zoom=1&iact=hc&vpx=2&vpy=220&dur=698&hovh=108&hovw=46 5&tx=114&ty=65&sig=117564940023870073523&page=1&tbnh=57&tbnw=244&start=0&ndsp=9 &ved=1t:429,r:0,s:0,i:153 http://www.google.com/imgres?q=social+media+is+hard+work&um=1&hl=en&tbo=d&qscrl=1&rl z=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=21Y8DViE63RVqM:&imgre furl=http://getsocialwithamy.com/social-media- hard/&docid=484AGz6kOefllM&imgurl=http://getsocialwithamy.com/wp- content/uploads/2011/06/social-media-whats-so-hard-249x300.jpg&w=249&h=300&ei=qZ- zULi4AdC30QHVuYC4Dw&zoom=1&iact=hc&vpx=355&vpy=2&dur=61&hovh=240&hovw=199& tx=99&ty=85&sig=117564940023870073523&page=1&tbnh=147&tbnw=122&start=0&ndsp=13 &ved=1t:429,r:2,s:0,i:90

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