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Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
Social media marketing  strategic approach
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Social media marketing strategic approach

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  • 1. SOCIAL MEDIA MARKETING- STRATEGIC APPROACH B Y T Y L E R G A U LT
  • 2. PRE-CASE STUDYContext AdwareLocation MarketingGeo- fences
  • 3. CONAN O’BRIEN • @ConanOBrien • April, 2010 announcement • 1.8 Million twitter followers • NBC- Late Night with Conan O’Brien • TBS- Conan • 11:35 p.m. to 12:05 a.m. • Currently 7.1 Million twitter followers
  • 4. CHALLENGE• Build awareness /Viewership- Leveraging social media• Generate buzz- Conan blimp• Focused on building strong relationships with fan base• 21,000 check-ins• 51,000 people on Foursquare• Media attention• Physical Impression
  • 5. PHILADELPHIA
  • 6. FIRST CONSTANTLY MOVING CHECK-IN
  • 7. COMMENTS FROM FANS• Its pure awesome!• Im with Coco and I am getting this badge• Totally a marketing win!!!• I want to know why the west coast is totally left out! We got robbed in the 4square badge game!• Makes me almost want to give a crap about Foursquare. Im with Coco!• Absolutely love the idea• This is cool, Im glad he is back and stood up for his workers
  • 8. CITATIONShttp://gigaom.com/2010/10/14/o2-turns-on-geo-fencing-for-starbucks-loreal- in-uk/http://breakfastny.com/projects/2010/conan-foursquare-ing-blimp/http://tech.fortune.cnn.com/2011/02/10/conan-2-0/http://gigaom.com/2010/10/14/o2-turns-on-geo-fencing-for-starbucks-loreal- in-uk/https://twitter.com/ConanOBrien/followers

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