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Rock on chapter 16
 
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    Rock on chapter 16 Rock on chapter 16 Presentation Transcript

    • Rock On Chapter 16Loosen Up Your Brand Andrea Nowlan MKTG 338-002
    • Not the same old song and dance…• Improvisation• Color, Detail, Imagery• Constantly Changing• Carefree and Creative
    • Cover Art ComparisonShakedown Street vs. Grateful Dead Sampler
    • The Grateful Dead teaches us to show our brand’s personality and to trust that ourcustomers will recognize our brand even if it looks a little “different.”
    • Questions:• Can every company use the same strategy as Google and The Grateful Dead with their ever changing logo and designs? What potential problems could this cause?• How does this relate to the idea of creating a universal personal brand image? Can it work for a personal brand as well?
    • Sources:1. Marketing Lessons from the Grateful Dead2. http://www.layoutsparks.com/pictures/request-343. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tb nid=Zn5u- o0x4JlkLM:&imgrefurl=http://www.thegratefuldeadlyrics.com/&docid=a6nyK3lU9uMXNM&imgu rl=http://www.thegratefuldeadlyrics.com/the-grateful-dead-photo- 4.jpg&w=300&h=303&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=194&vpy=261&d ur=784&hovh=226&hovw=223&tx=135&ty=210&sig=107472496929535028470&page=1&tbnh= 135&tbnw=133&start=0&ndsp=22&ved=1t:429,r:8,s:0,i:1784. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tb nid=TYNOSzPIIfsQ-M:&imgrefurl=http://collinhinds.blogspot.com/2012/10/the-grateful-dead- alpine-valley-1989.html&docid=nOQ36Rj_-g5I_M&imgurl=http://2.bp.blogspot.com/- VvginItRZpE/UItjvM9gDAI/AAAAAAAAAZE/BjrelTKX9zc/s640/grateful_dead_115.jpg&w=300&h=3 00&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=340&vpy=262&dur=8&hovh=225& hovw=225&tx=138&ty=199&sig=107472496929535028470&page=1&tbnh=135&tbnw=136&star t=0&ndsp=22&ved=1t:429,r:9,s:0,i:1815. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tb nid=IGtpCA4hV7UR9M:&imgrefurl=http://www.emek.net/posters/g/grateful_dead_details.html &docid=glvfbE98JHg3MM&imgurl=http://www.emek.net/dead_cover_lg.jpg&w=1200&h=1077& ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=430&vpy=258&dur=351&hovh=187&ho vw=208&tx=99&ty=111&sig=107472496929535028470&page=1&tbnh=137&tbnw=152&start=0 &ndsp=22&ved=1t:429,r:17,s:0,i:205
    • Cont.6. http://www.google.com/imgres?start=248&um=1&hl=en&sa=N&tbo=d&biw=13 66&bih=600&tbm=isch&tbnid=6HyrsTJfslXCxM:&imgrefurl=http://www.hippiesh op.com/cgi- bin/gold/category/21000GDPO&docid=CtJjDm5AfWJ7_M&imgurl=http://www.hi ppieshop.com/mas_assets/thumb/11523.jpg&w=400&h=400&ei=NaaxUNDbA- OV0QGBqoCoAw&zoom=1&iact=rc&dur=371&sig=107472496929535028470&p age=9&tbnh=140&tbnw=140&ndsp=32&ved=1t:429,r:56,s:200,i:172&tx=82&ty= 177. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=60 0&tbm=isch&tbnid=umW1Vwf7Jq0vZM:&imgrefurl=http://www.peterpracownik .com/pages/gratefully-yours-grateful-dead-rock-%26-roll-gratefully-yours- grateful-dead- g10.htm&docid=7dFtrEpr6SUiMM&imgurl=http://www.peterpracownik.com/pic s/large-pics/gratefully-yours-grateful-dead-rock-%2526-roll-gratefully-yours- grateful-dead- g10.jpg&w=320&h=400&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vp x=1014&vpy=56&dur=328&hovh=138&hovw=111&tx=94&ty=146&sig=1074724 96929535028470&page=3&tbnh=135&tbnw=108&start=54&ndsp=33&ved=1t:4 29,r:77,s:0,i:391