Rock on chapter 10

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Rock on chapter 10

  1. 1. Brittany Wilson Eric SichauNovember 12th, 2012
  2. 2.  “The Grateful Dead announced tour dates to fans first and treated supporters to the best seats, driving passionate loyalty.”
  3. 3.  Controlled ticket sales In-house ticketing agency Word-of-mouth Special telephone numbers Rewarded the most motivated fans with the best seats
  4. 4.  “The Grateful Dead teaches us to treat customers with care and respect.” ◦ Passionate fans drive your content ◦ Tell your fans first ◦ Get them involved ◦ Incentives matter
  5. 5.  “Create exclusive programs for your most loyal supporters.” ◦ Cultivate the community ◦ Treat them as special ◦ Ex. Facebook
  6. 6. 1. Identify loyal customers2. Add them to a database3. Determine how you can reach them4. What do they deem valuable?5. Communicate!
  7. 7.  1. If you were the CEO of a company, how would you reward your loyal customers? 2. Do any of you have personal experiences where you as a loyal customer have been rewarded? 3. How are you going to get your customers in your front row?
  8. 8.  Marketing Lessons from The Grateful Dead by David Meerman Scott and Brian Halligan Pictures: ◦ http://www.google.com/imgres?q=front+row+of+a+concert&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz =1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=TjiLoe87PXsW2M:&imgrefurl=http:/ /artchee28.blogspot.com/2010_08_01_archive.html&docid=3PIrDH1q_pt1DM&imgurl=http://4.bp.blog spot.com/_xQSGjTY1Xgw/TGFfs8ldyOI/AAAAAAAAAos/n2y0tkZiJQY/s1600/concert%252Bfront%252Bro w.jpg&w=486&h=351&ei=ejOgUK3fLtC40gH58oC4DA&zoom=1&iact=hc&vpx=2&vpy=153&dur=1211 &hovh=191&hovw=264&tx=182&ty=138&sig=117564940023870073523&page=1&tbnh=143&tbnw= 208&start=0&ndsp=15&ved=1t:429,r:0,s:0,i:74 ◦ http://www.google.com/imgres?q=welcome+grateful+dead&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=DrBwszD- qsrlNM:&imgrefurl=http://xfinity.comcast.net/slideshow/music- rockhallinductees/67/&docid=9Zo_IN5Wuhev-M&imgurl=http://por- img.cimcontent.net/api/assets/bin- 200904/7245374fbe4c283e424435491b04817a.jpg&w=439&h=400&ei=CDSgUPOOK8Lv0gGo2oCADQ &zoom=1&iact=hc&vpx=94&vpy=205&dur=185&hovh=214&hovw=235&tx=157&ty=168&sig=117564 940023870073523&page=1&tbnh=143&tbnw=157&start=0&ndsp=19&ved=1t:429,r:7,s:0,i:92 ◦ http://www.google.com/imgres?q=grateful+dead+ticket&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA _enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=PeZgoJXNLLnlMM:&imgrefurl=http://www.wolf gangsvault.com/grateful-dead/vintage-tickets/1980s- ticket/VCF840721.html&docid=12gBr66aZ0UeGM&imgurl=http://images.wolfgangsvault.com/grateful- dead/1980s-ticket/memorabilia/VCF840721- T8.jpg&w=400&h=300&ei=TTGgULGeBcHc0QHa_YF4&zoom=1&iact=hc&vpx=121&vpy=233&dur=273 1&hovh=194&hovw=259&tx=125&ty=94&sig=117564940023870073523&page=2&tbnh=132&tbnw= 176&start=20&ndsp=26&ved=1t:429,r:1,s:20,i:137
  9. 9.  Pictures continued: ◦ http://www.google.com/imgres?q=number+one+fan+foam+finger&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enU S467US467&biw=1192&bih=534&tbm=isch&tbnid=CU7W3j2PAHbjaM:&imgrefurl=http://farahk83.wordpress.com/&d ocid=4sHvg347vCDOWM&imgurl=http://farahk83.files.wordpress.com/2011/08/spirit_18foamhand1.jpg&w=239&h= 480&ei=9zGgUNPSLuSn0AHD0YH4Dg&zoom=1&iact=hc&vpx=756&vpy=101&dur=1094&hovh=318&hovw=158&tx= 107&ty=288&sig=117564940023870073523&page=1&tbnh=151&tbnw=75&start=0&ndsp=15&ved=1t:429,r:5,s:0,i: 92 ◦ http://www.google.com/imgres?q=facebook&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw =1192&bih=534&tbm=isch&tbnid=SAWECB1bEY7B2M:&imgrefurl=http://www.jonloomer.com/2012/09/20/facebook -offers-pay/&docid=oFt5SRylxAEAtM&imgurl=http://www.jonloomer.com/wp- content/uploads/2011/10/facebook_logo.png&w=400&h=300&ei=ljKgUMHBF6m30AGfzYGADg&zoom=1&iact=hc&vp x=892&vpy=188&dur=1154&hovh=194&hovw=259&tx=190&ty=106&sig=117564940023870073523&page=1&tbnh =143&tbnw=158&start=0&ndsp=12&ved=1t:429,r:5,s:0,i:155 ◦ http://www.google.com/imgres?q=checklist&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw =1192&bih=534&tbm=isch&tbnid=ddLLLPNxLVxh0M:&imgrefurl=http://www.ncvps.org/index.php/students/student- checklist/&docid=kz9oYxA1_3gVEM&imgurl=http://www.ncvps.org/wp-content/uploads/2010/12/mental-strength- checklist.jpg&w=700&h=600&ei=_zKgUNuCJ6jl0QHbz4GgBA&zoom=1&iact=rc&dur=229&sig=117564940023870073 523&page=1&tbnh=133&tbnw=155&start=0&ndsp=14&ved=1t:429,r:0,s:0,i:140&tx=101&ty=81 ◦ http://www.google.com/imgres?q=rock+on+marketing+book&hl=en&tbo=d&biw=1680&bih=926&tbm=isch&tbnid= 7QSsH-MWKWuKZM:&imgrefurl=http://www.hubspot.com/blog/bid/6220/Rock-On-HubSpot-CEO-Writes-Book-for- Marketing-Deadheads- GDBook&docid=LHl2syUtRNg6PM&imgurl=http://www.hubspot.com/Portals/53/images/book_cover.jpg&w=200&h=2 88&ei=6SShUMnJM8W30AHp- 4DYBQ&zoom=1&iact=rc&dur=257&sig=104915695799658784733&page=1&tbnh=156&tbnw=108&start=0&ndsp= 38&ved=1t:429,r:6,s:0,i:95&tx=57&ty=75 ◦ http://www.google.com/imgres?q=social+media&num=10&hl=en&tbo=d&biw=1680&bih=926&tbm=isch&tbnid=aWi hRFThMeesKM:&imgrefurl=http://technorati.com/social-media/article/is-social-media-really- overrated/&docid=5AL3-N9BAT3MhM&imgurl=http://scm-l3.technorati.com/12/01/15/60155/Social-Media- Collage.jpg%253Ft%253D20120115135657&w=250&h=192&ei=IiahUPeAC6rm0QHO_IHgDA&zoom=1&iact=hc&vpx=4 31&vpy=368&dur=675&hovh=152&hovw=198&tx=118&ty=99&sig=104915695799658784733&sqi=2&page=1&tbn h=144&tbnw=179&start=0&ndsp=41&ved=1t:429,r:10,s:0,i:167

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