Rock on ch_12

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Rock on ch_12

  1. 1. Rock On Chapter 12 By: Kim George
  2. 2. Lessons Learned Cut Out The Middle Man“Strip away the layers between us and our customers and pull them in directly”
  3. 3. QuestionsHow has social media changed the way we relate to our consumers?Can we take this idea to our careers? Is it acceptable to cut out the middle man when applying for jobs or looking to build business relationships?
  4. 4. Works Cited:Scott, David Meerman., Brian Halligan, Jay Blakesberg, and Bill Walton. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Hoboken, NJ: Wiley, 2010. Print.

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