How to use PINTEREST          for Business             A publication of HubSpot           Taylor Linderman
◦ What is PINTEREST?  Allows users to visually share, curate, and   discover new interest by posting images, videos   to ...
Why does PINTEREST MATTER              for businesses? Traffic   Links    ◦ Bring customers to your page   Social Shari...
How does Pinterest make money?   They take a cut of companies sales from    pinned traffic.   Partnered with Skim Links ...
The key practices for Pinterest SuccessSetting up your account:   Use company name as username   Use your logo   Have a...
Must follow PinterestEtiquette   Always site sources from your pins   Discourage blatant self promotion   “ Pinterest i...
How to build your followingPromote through other channels ◦ LinkedIn, Facebook, TwitterMakes best boards on a specific top...
B2B on Pinterest   Business to consumer easier   Tips for B2B    ◦ Visual content you already have    ◦ Visual from blog...
More tips for businesses   Create a user generated pin board    ◦ Guest pinner gallery   Host a contest    ◦ Ask users t...
ETSYRetailer of homemade and vintage goods.         Pinterest is working for them!   Show you how to make your own    pro...
   Work Cited:   “How to Use Pinterest for Business” by: HubSpot   http://www.copyblogger.com/pinterest-marketing/   h...
Pinterest for Business
Pinterest for Business
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Pinterest for Business

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Transcript of "Pinterest for Business"

  1. 1. How to use PINTEREST for Business A publication of HubSpot Taylor Linderman
  2. 2. ◦ What is PINTEREST?  Allows users to visually share, curate, and discover new interest by posting images, videos to their own or others pin boards.  Users can upload images from their computers or pin from the web with the Pin It button.  Your can like, repin, or comment.  Interact with others by linking with Facebook, Twitter, or email.
  3. 3. Why does PINTEREST MATTER for businesses? Traffic Links ◦ Bring customers to your page Social Sharing ◦ Twitter, Facebook, Email
  4. 4. How does Pinterest make money? They take a cut of companies sales from pinned traffic. Partnered with Skim Links ◦ Automatically scans through links to search for retail site. ◦ Add a affiliate code that ensure Pinterest will make some cash from sales.
  5. 5. The key practices for Pinterest SuccessSetting up your account: Use company name as username Use your logo Have a description and have link to your website Check OFF for Hide your Pinterest profile from search engines for more traffic
  6. 6. Must follow PinterestEtiquette Always site sources from your pins Discourage blatant self promotion “ Pinterest is designed to curate and share things you love. If there is a photo or project your proud of, pin away! However, try not to use Pinterest purely as a tool for self promotion.
  7. 7. How to build your followingPromote through other channels ◦ LinkedIn, Facebook, TwitterMakes best boards on a specific topic ◦ Passionate about somethingEngage with other pins ◦ Follow users you think would want to follow you back
  8. 8. B2B on Pinterest Business to consumer easier Tips for B2B ◦ Visual content you already have ◦ Visual from blog articles ◦ Info graphics and data charts ◦ Ebooks and book covers ◦ Photos of customers and employees
  9. 9. More tips for businesses Create a user generated pin board ◦ Guest pinner gallery Host a contest ◦ Ask users to create a pin board on their own account to demonstrate what they love about your brand. Add links to the descriptions of your pins Create video gallery Hashtags Company personality Feature offline events boards Always measure using analytics tool
  10. 10. ETSYRetailer of homemade and vintage goods. Pinterest is working for them! Show you how to make your own products and how to put their products in your daily lifehttp://pinterest.com/etsy/
  11. 11.  Work Cited: “How to Use Pinterest for Business” by: HubSpot http://www.copyblogger.com/pinterest-marketing/ http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=rqCOj6Bdttk3qM:& http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=j5K_IvqN_0s0dM:&imgrefurl= http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=ZfyE86vPdO8_LM
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