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Pinterest for Business

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Transcript

  • 1. How to use PINTEREST for Business A publication of HubSpot Taylor Linderman
  • 2. ◦ What is PINTEREST?  Allows users to visually share, curate, and discover new interest by posting images, videos to their own or others pin boards.  Users can upload images from their computers or pin from the web with the Pin It button.  Your can like, repin, or comment.  Interact with others by linking with Facebook, Twitter, or email.
  • 3. Why does PINTEREST MATTER for businesses? Traffic Links ◦ Bring customers to your page Social Sharing ◦ Twitter, Facebook, Email
  • 4. How does Pinterest make money? They take a cut of companies sales from pinned traffic. Partnered with Skim Links ◦ Automatically scans through links to search for retail site. ◦ Add a affiliate code that ensure Pinterest will make some cash from sales.
  • 5. The key practices for Pinterest SuccessSetting up your account: Use company name as username Use your logo Have a description and have link to your website Check OFF for Hide your Pinterest profile from search engines for more traffic
  • 6. Must follow PinterestEtiquette Always site sources from your pins Discourage blatant self promotion “ Pinterest is designed to curate and share things you love. If there is a photo or project your proud of, pin away! However, try not to use Pinterest purely as a tool for self promotion.
  • 7. How to build your followingPromote through other channels ◦ LinkedIn, Facebook, TwitterMakes best boards on a specific topic ◦ Passionate about somethingEngage with other pins ◦ Follow users you think would want to follow you back
  • 8. B2B on Pinterest Business to consumer easier Tips for B2B ◦ Visual content you already have ◦ Visual from blog articles ◦ Info graphics and data charts ◦ Ebooks and book covers ◦ Photos of customers and employees
  • 9. More tips for businesses Create a user generated pin board ◦ Guest pinner gallery Host a contest ◦ Ask users to create a pin board on their own account to demonstrate what they love about your brand. Add links to the descriptions of your pins Create video gallery Hashtags Company personality Feature offline events boards Always measure using analytics tool
  • 10. ETSYRetailer of homemade and vintage goods. Pinterest is working for them! Show you how to make your own products and how to put their products in your daily lifehttp://pinterest.com/etsy/
  • 11.  Work Cited: “How to Use Pinterest for Business” by: HubSpot http://www.copyblogger.com/pinterest-marketing/ http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=rqCOj6Bdttk3qM:& http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=j5K_IvqN_0s0dM:&imgrefurl= http://www.google.com/imgres?um=1&hl=en&biw=1249& bih=615&tbm=isch&tbnid=ZfyE86vPdO8_LM