Hi, I’m Rene. Does everyone know what Pinterest is?
Pinterest is a social networking site that allows you to “pin” pictures or videos to various creatable categories, that are your pinboards. - it is often referred to as an online scrabook(all pictures shown in this presentation are from pinterest.) Who here has the Pinterest app
The most popular pin categories are food & drink, DIY & crafts, Women’s apparel, Home Décor and Travel. All fitting of the young middle class females that spend about an hour at a time on pinterest. Critics say men are not on pinterest because they like “funny pictures, hot girls and memes” male versions of pinterest like Tapiture have completely different content.
Pinterest was created by Ben Silbermann and Paul Sciarra. Within the first 9 months of the beta being released, there were 10,000 users (5,000 of which were personal contacted to join by Ben & Paul). The use of pinterest has grown exponentially to 70 million users worldwide placing it as the third largest social media site behind facebook and twitter.
Pinterest does have the ability to grow. Their biggest opportunity is with appealing with men. They can also allow advertising on their site.The threats are much more important. The use of pinterest can be hindered by other social media spammers and copyright infringment.
The great thing about pinterest is you really don’t need to have “friends” or “followers” to have something to do on pinterest. All “pins” are public unless the pinner makes them private. All you have to do is search for something you’re interested in and a page full of pictures that you may like is available. The best thing for businesses is that it creates more referral traffic back to websites than YouTube, GooglePlus and LinkedIn combined
Pinterest is an important tool for companies aiming to reach the young women out there. According to studies, 21% of users purchased something they saw on a pinboard. The main benefit is the connection with potential customers. Pinterest is a snapshot into their lives and is more likely to show for clients with like interests to the company.
The performance indicators are pretty simple to understand. When a company makes a business profile, analytics will show clicks per pin, re-pin numbers and the average visits.
For personal use we just have to remember pinterest is a tool and not just for fun. Your boards are visible because they are online so, you need to keep in mind that what you pin can b seen by most everyone online. It’s best to connect your twitter or facebook to pinterest for simple integration and an online Resume of your projects can be an easy segway with potential employers. It’s best to constantly update and delete pins to ensure they represent you.
Many retail companies use Pinterest as an advertising outlet. Free People, West Elm and Real simple all do a good job of effectiely using the outlet. There are companies that stand apart for their effectiveness. Early this year, a 5 story tall interactive pinterest board was set up in mall of inMinessota. There is a simple clip of this……Do you find Caribou coffee’s approach more effective than the basic online approach?
Recently, Pinterest has implemented new features. Back in november, place pins were introduced. These include geographic info that comes with a pin. There are now over 200 million place boards on the platform.At the beginning of January, Pinterest acquired Visual graph, an image recognition and visual search technology. As of right now it’s not clear where this technology make take them.On valentine’s day, app updates so that GIFs animations are playable on mobile
“social networking tool that
allows users to create and share
images or videos by creating
digital pinboards, a collection of
pins, usually with a common
Average age: 25-54
Average Income of $25k-$75k
70 million users worldwide
Founders: Ben Silbermann & Paul
Beta released: March 2010
Best New Startup of 2011
Third Largest Social Media Outlet
Ben Silbermann accepting
the Crunchies award in 2011
Appeal to men
New Social Media
Simple & Easy
Solely Focused on Personal Interests
Creates Referral Traffic
WHY THE INTEREST IN
Connect with Target
Bond with Brand Fans
Kick of discussion
Snapshot of inner lives
of ideal clients
ADVERTISING & MARKETING
Clicks per pin
Re-pins per pin
Average visit duration
Integrate with other Social Media
Update & delete your pins & boards
Make a „resume‟ board
Remember your audience
TIPS FOR PERSONAL USE
TAKE NOTES FROM
Business life cycle
Increases current clientele base
Use place pins to send out coupons
TO THE FUTURE
Carr, K. (2012). Pinterest marketing for dummies. Hoboken, N.J.
Chichester: Wiley John Wiley distributor.
Hayden, B. (2012). Pinfluence : the complete guide to marketing
your business with Pinterest. Hoboken, N.J: Wiley.
Leland, K. (2013). Ultimate guide to Pinterest for business :
master the A-to-Z guide on using Pinerest in your profession,
curate content and build boards that convert customers to
buyers, create a savvy pinning strategy to drive traffic, build your
brand, and boost business. Irvine, California: Entrepreneur
Pinterest. (2014, February 8). Retrieved February 13, 2014, from
Wikipedia website: http://en.wikipedia.org/wiki/Pinterest
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