Personal branding paula class 10.24.12


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Personal branding paula class 10.24.12

  1. 1. with
  2. 2. Who Is This Chick? Rachael King Community Manager, Community Engagement Team Adobe Systems (@AdobeSocial) Twitter: @rachaelgking LinkedIn: /in/rachaelgking
  3. 3. What Does She Do?
  4. 4. Building Your Personal Brand Consistency =
  5. 5. platformsBlogging/Personal Websites » Keep your sex blogging private » Keep your intellectual blogging public » Anonymity? » Branding across platforms » Connect it to your other accounts » Picking a topic/niche » and other aggregator sites
  6. 6. platformsBlogging/Personal Websites » Keep your sex blogging private » Keep your intellectual blogging public » Anonymity? » Branding
  7. 7. Best PracticesThings to remember: » No privacy - even “private” accounts can have a snapshot taken » You can’t delete anything, even if it looks like you can » Use the grandma/boss rule when posting » Outside of privacy concerns, remember you’re creating an online portfolio of who you are with each post. Be mindful and ask yourself, “is this awesome?” before clicking “send” or “publish” » Abbreviations are sometimes okay if necessary on social media (Twitter) - NEVER OK in emails, letters, formal writing, etc. » Be “profersonal”
  8. 8. Networking:The most important piece of the job hunt. » How to get in touch with the right people » Taking the online, offline » Don’t just apply for jobs - choose the company(ies) you want to work for and go after it » ABC – Always Be Coffee-ing
  9. 9. { Make Your LinkedIn Profile Rock } It’s Facebook with ties.
  10. 10. Say it with me: Your LinkedIn profileshould NOT be a copy of your resume.
  11. 11. Think of it more like acover letter, or an elevator pitch…
  12. 12. It’s the story of yourprofessional journey…
  13. 13. with plenty ofpersonality
  14. 14. …and a healthy dose of BRAGGING.
  15. 15. This is still a social site,albeit a professional one!
  16. 16. Is LinkedIn Worth It?Why? • Great niche alternative to Facebook and Twitter • More professional, less noise • People expect to be contacted cold • Showcase cool campaigns/projects • Separate professional/personal networks • Organize professional contacts
  17. 17. Building It • HEADLINES ARE EVERYTHING, YO. • Professional picture (yes, of YOU) • Flesh it out • Consistent branding/copy with other profiles • Get input from different people • Get personal • Vanity URL • PROOFREAD.
  18. 18. Getting Serious • Upgrade account to send InMail, especially while job hunting • Personalize all outreach • GROUPS. • Connections!  Be transparent, but not desperate  Offer value in return  ABC: Always-Be-Coffeeing • Meaningful recommendations (quality vs. quantity)
  19. 19. Grow ItIf you build it… they won’t just come. 1. Grab your vanity URL for easy referral 2. Embed a button on your websites and link on your other profiles 3. Add to business cards and email signatures 4. Direct potential business contacts to your LinkedIn 5. Cross-promote
  20. 20. On the Job Hunt? • Use your headline • Tell the world • Upgrade • Contact settings • LinkedIn’s Resume Builder • Team up with other hunters • Have a call to action • Identify ideal companies and stalk get coffee with an employee
  21. 21. My 3 Ultimate Rules for #Winning at LinkedIn1. Be interesting Don’t be another dry, boring resume. Put some paint on your profile’s proverbial walls – have some fun with it and show the world what makes you YOU.2. Use in tandem with Twitter Connect via LinkedIn with a personalized note, and then continue the ongoing conversation on Twitter to build the relationship. Somewhat sneaky, yet effective.3. Help others Karma is without a doubt the most powerful tool you have when it comes to creating job, client, and other opportunities. Go out of your way to help other people, and it WILL come back to you tenfold.
  22. 22. LinkedIn is the gateway network to building a relationship with the people and companies you want to know.
  23. 23. { Twitter }
  24. 24. Rocking Twitter • Get a great handle; either your name or your brand’s. This is not your AIM username. (Use middle initials, etc. based on how common your name is) • No protected accounts! • This is the easiest way to instantly connect with companies and people who can help you get the job – be available, and appropriate • Power DMs - Always personalize DMs for new followers who you want to remember you, even if the personalization is trivial
  25. 25. Twitter is not a place for the boring. Another stale, vanillaprofile won’t make any noise. Thebest strategy you can employ on Twitter? BE INTERESTING.
  26. 26. Okay, Fine… But HOW to Be Interesting?• Don’t share anything without adding value to it• Posting often isn’t enough – you can’t just make noise. Offer insight, opinions, humor – and be human (while still being professional)• Keep it media rich. If content is king, pictures + video are the crown• Find and attend events, as well as creating other ways to take the online, offline. Nothing a computer can do takes the place of face-to-face connections!
  27. 27. Building a Kickass Community
  28. 28. Seriously Effective Strategies • Be HUMAN. Have a personality – a big one! • 80/20 rule • Build QUALITY followers, not quantity • Follow back (real people, not spammers) • Live tweet events for more exposure and to establish yourself in the industry/community • Have a presence in industry Twitter chats • KISS, with everything you do (and short!) Simple + short = easier to share
  29. 29. Great Tools You’re Probably Already Using • Tweetdeck • Hootsuite • Seesmic • (tracking links) • Advanced Twitter search And now, on to the ones you might not be…
  30. 30. TwentyFeet – Free and Paid VersionsAn aggregate dashboard of all your social media sites andanalytics. One of the best for freeware. [link]
  31. 31. SnapBird – FreeA way to search for certain wordsor hashtags tweets older than 10days. Doesn’t always workperfectly, but it’s free, and it’ssaved me more than once whenI needed to find a particular tweetbut couldn’t for the life of meremember who sent it. [link]
  32. 32. twtrland – FreeThis generates an analysis of your Twitter profile. It wouldn’t beworth noting, except that it breaks down your tweets by type, whichis pretty cool to see (and important if you’re a business trying to hit acertain ratio). [link]
  33. 33. CrowdBooster – Free and Paid VersionsAn engagement dashboard with some serious (and seriously fun)analytics built in, including your most influential followers, and thetimes of day that are best for you to tweet (you can schedule tweetsfrom the dashboard as well). [link]
  34. 34. Getting FancyWhat will set you apart from the rest? 1. Creative, attention-grabbing bio 2. Post consistent (and quality) content 1. Promote others’ work – and mean it 2. Make an (awesome) custom Twitter background 1. Have a solid presence at popular Twitter chats in your industry 2. Have a big, fat personality
  35. 35. Create a Resume Board 1. Links to articles/posts 2. News and accolades 3. Presentations 4. Speaking gigs 5. Side gigs and projects 6. Events/speaking 7. Portfolio 8. Video
  36. 36. On Being a LADY In The Business World1. Connect with other women2. Find a mentor3. Join groups and attend women- focused events4. Salary negotiation5. Tech skills6. If you don’t know how to do something, take the initiative to try and figure it out7. But don’t be afraid to ask questions!
  37. 37. Resources 1. 2. 3. 4. 101 5. brand-and-advance-your-career-with-social-media
  38. 38. Questions? Rachael G. King Email: Twitter: @rachaelgking LinkedIn: /in/rachaelgking Blog: