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• Instagram was founded/released
on October 6, 2010.
• By February 27,2013 Instagram
had 100 million active users
• By September 6, 2013 that
number increased to 150 million
Founders of the 1st phone born social network
Kevin Systrom and Mike Krieger
The 1st Born Phone Social Network
• Instagram Video
• Instagram DM
Instagram was the first social network that grew to a massive scale
without a desktop version
Instagram was also the first mobile app that allows you to express
yourself and depict your life through a platform based only on photos
• Website Traffic
A World More Connected
Why would I use Instagram as part of my social
media marketing strategy?
•Instagram allows you or your business to promote
free products, new products, services and campaigns.
•Instagram can have a huge affect on your followers
buying triggers, which is a huge advantage.
•Instagram is also testing out a new feature by
allowing advertisements from businesses to show up
on your news feed.
Business Usage &
Top 3 most active brands using
Nike - http://instagram.com/nike
Starbucks - http://instagram.com/starbucks
NBA - http://instagram.com/nba
• Will Instragram be able to compete with future social networks?
• Do you know of any social networks that may exceed Instagram
in the future?
• Do you think Instagram is an effective social network for
marketing your personal brand or business?