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Hands on event powerpoint

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  • Eric
  • Andrew
  • Lucas
  • Kari
  • Steve
  • Jacob
  • Transcript

    • 1. ERIC SICHAU, C. ANDREW RUSH, KARI HEDGES, STEVE BRAASE, LUCAS COMFORT, JACOB DEFILIPPO D E C E M B E R 1 2 TH, 2 0 1 2 MKTG 331:002 ADVERTISING & PROMOTIONSSALISBURY UNIVERSITY-PERDUE SCHOOL OF BUSINESS MS. PAULA MORRIS
    • 2. Who is the Semper Fi Fund? “Our Mission is crucial. Our duty is clear.” Mission: “to provide critically injured and ill service members with immediate financial aid and quality of life solutions to lift the burdens of their new reality, so that each family could focus on their loved ones recovery.” Spring 2003-OIF Post 9-11, Within 24-72 Hours Karen Guenther, Wendy Lethin, Dawn Olson, Sarah Drake. Karen’s Kitchen Table $8,500 Soldiers, $68 Million, 48,000 Grants “Always Faithful”-Semper Fidelis Facebook Twitter- @SemperFiFund, YouTube, LinkedIn Similar to WWF, but different values
    • 3. Our Event! Sunday December 2nd, 2012 1-4pm Evo Craft Brewery & Public House Cornhole Tournament Silent Auction 50/50 DOC Raffle-Delmarva Shorebirds Tickets Portion of Proceeds from EVO Briskets $535 Total Raised
    • 4. Role In Event No representatives from SFF  Only Email Contact Run & Set up Silent Auction  Barrel Room, Tasting Room Awareness to Fund-Shirts Bracelets, Magnets Entire restaurant Run Tournament  Double Elimination  7 Teams Music Explain to customers about SFF more than just Cornhole
    • 5. 2 Best Things; 1 To Change 2 Best Things  Setting it in a large environment-EVO-availability to all customers – Unique event  More than 1 way to raise Event Itself  50/50  Flow of Tournament 1 To Change  Communication  Had to change date/options Event Itself  How we promote to our age group
    • 6. Worthwhile & How We Felt YES!  Real world experience  Resume builder  Networking  Learning Experience Raised $535  Felt good to help out in such a small way  We pulled it off!  Great cause to raise awareness  Thankful from community and other veterans in attendance
    • 7. Should Hands On Happen Again? YES! Beneficial to everyone  Businesses  Students experience to reach out to community  Good to learn how to manage with school work Exposes marketing techniques (unique)
    • 8. What We Learned Harder to put together than we expected Hard to promote to our age group Scheduling tasks within group Don’t try to do everything Balance between school/work Dealing with SU Dealing with Wicomico County Sheriffs Office Donations from community
    • 9. Additional Comments/Relation To Class Start early! Backup plan-Hurricane Sandy Have basic stuff set up SMART Objectives-Chapter 7  Value of Objectives  IMC BIG IDEA-Chapter 8  Central Theme Chapter 9-Execution Plan of Action-Integration-Importance of Job Matrix Communication Objectives-Not just a $ Goal Use of resources  Ms. M-Extra Credit  Jason Rhodes  SU related Show the benefit Communicating effectively
    • 10. Ms. Braase
    • 11. References! http://www.semperfifund.org/ http://www.evolutioncraftbrewing.com/home.aspx www.google.com/images Advertising & Promotions Book  Chapters 7-9 Mostly