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Class Slide presentation Spring 2014

Class Slide presentation Spring 2014



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    Flickr Flickr Presentation Transcript

    • Ashley Roe MKTG 338-001
    • Overview  Photo/ Video hosting website  3 Account Types  Free- 1 Terabyte of storage  Ad Free- Annual Fee allows avoidance of advertisements  Doublr- Pay for double the free amount of storage  Main competition: Dropbox and Photobucket  Partnerships with Aviary, OpenStreetMap, Blurb, Getty Images, and other printing sites
    • Unique  Not just a photograph site but a community of photographers  The art side of photography is most important
    •  87 million registered users  Created by Ludicorp February 10, 2004  Purchased by Yahoo for approximately $35 million
    • History  87 million registered users  Created by Ludicorp February 10, 2004  Purchased by Yahoo for approximately $35 million
    • KPI  Tags – easily find topics and subject matter.  “Tag Cloud”  Sets/ Collections- Organizes photographs into different categories  Geo Tagging - Relates a set of images to a geographic location on imapflickr
    • Tips  Join Groups in the Flickr Community  Tag photographs  Reverse Marketing- Embed links to Flickr through photographs on blogs. (Share from Flickr on Pinterest)  Allow Creative Commons use
    • Marketing/Advertising Opportunities  Wordpress and other blogs/website  Facebook and Twitter are easy to connect with Flickr  Restaurants and other Retail chains
    • Chili’s  Users upload pictures of experience and create conversations  Pictures of past events and fundraisers
    • Controversy  Virgin Mobile  Misused a photograph of Alison Chang  Class action lawsuit against Virgin Mobile and Creative Commons  Chang dropped Creative Commons lawsuit  Virgin Mobile case thrown out due to lack of jurisdiction
    • Future Impact  Businesses can involve customers in marketing events through their photographs  Example:  Graco  Uses Flickr photographs as incentives for customers to upload their experiences  Humanizing effect