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Eric Sichau Evernote
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  • 1. “Remember Everything”Eric SichauSeptember 19th, 2012MKTG 338-002
  • 2. • Independent, Private – Redwood City, CA – CEO-Phil Libin• Launch – Public Beta- June 24th, 2008 – June 2012- 34 Million & Growing• Free/Premium• Notetaking Software• Virtual notebook• Everybody is different
  • 3. • What isn’t Evernote? – Evernote – Penultimate – Web Clipper – Evernote Hello – Evernote Food – Evernote Clearly – Evernote Peek – Evernote Business• “Capture anything. Access anywhere. Find things fast.”• Customizable• Sync, Remember, Save, Research, Work, Plan• Intro
  • 4. Bookmark Links/Web File Manager Clips Manager Photo LibraryLocal & StudentShared OrganizerFolders EVERNOTE “Mind Like Water” Address Book/ Contact List Tweet To Shopping Email Evernote Helper To Paperless Evernote Life
  • 5. • Key Impacts – Learning-Educational Use – Event Planning – Organization • Personal • Business – Recruiting – Small Business Challenges – Able to integrate/synchronize over many “devices” – Sharing with others – Stress reducer• Key Performance Indicators – Number of registered users- – Popularity/Amount of mobile phone app downloads – Number of users also using Evernote accompanying tools – Tracking a registered user and how many “devices” they have Evernote on. – Word of Mouth- Audience Engagement Formula to track users discussion of Evernote – Word of Mouth- Conversation Reach- is Evernote resonating? – Topic Trending? – What can Evernote do to ADD/DELETE available tools? • Blogs
  • 6. • Customize, Customize, Customize!!!- Ms. Morris? • You control the content• What will make you organized, happy, less stressed • Memory making • How you “Social” it • No direct cautions with personal brand • What are you willing to share? • Addiction- in good ways! • It is only a tool! • Mindful of resources • Do not let it control you-Comfortable
  • 7. • Evernote Business – Launch December 2012 – Billing – Data Ownership – Company Contacts/Content – “Fits What You Need” – $10/user/month• Personal Use-developed – Scheduling – “To Do List” – File Sharing – Agenda’s• Again: Customize!• Relevance to Business• Only Advertising is allowed with products incorporated with Evernote. – Promotions designed to help users learn – Evernote Trunk
  • 8. • http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-paying-and-how- different-platforms-pay/• www.evernote.com – Various Pages• http://www.makeuseof.com/tag/7-ways-to-make-use-of-evernote/• http://www.readwriteweb.com/enterprise/2012/02/10-tips-for-using-evernote-eff.php• http://evernoteschoolsnyc.eventbrite.com/• www.youtube.com – Video Content

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