On October 23rd, 2014, we updated our
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The use of Influence measures debateBad Social Media CampaignsInfluence on Children
“The paradox of influence is that those who have it can easily get more, and those that lack it struggle to gain momentum.”Soap BoxPopularityVirality
To measure it or not? “However, I believe all influence measurements ultimately result in a number of “false positives,” where someone may be deemed influential numerically, but a review of their content reveals nothing truly worthwhile.” (social media club DC) “a subjective value judgment on what is and is not worthwhile to post on firewalled social networks.” (social media club DC) it’s important to remember that digital communities often don’t exist in a vacuum Real world effectsWho decides what is really influential?
“People become less willing to help their colleagues unless they get "likes" for it (Incentives) More time is spent on identifying and sharing interesting, but ultimately non-work related things to increase their "influence" at the expense of their actual work People may actually become less likely to comment and like other peoples content because they dont want others to get higher scores than they do #TeamFollowBack appears on internal networks Posts that lower the barrier that actually create the sense of community disappear because they dont positively impact influencer ratings, meaning fewer and fewer people feel comfortable sharing anything People will game the system and quickly figure out which types of posts result in the higher influencer scores Leadership becomes even less engaged because hey, why waste time actually talking to people when I can just look at the ol leaderboard to determine who matters Criticisms, often the most valuable posts of internal social networks, would disappear as there would be no incentive to comment or like those posts, much less make them yourself”http://steveradick.com/2012/07/19/klout-for-enterprise-2-0-networks-is-a-bad-idea/
Forgetting to un-schedule tweets (posts) whensomething changesAsking for influence/approaching influencersAutomated ResponsesBackfired ideasBad IdeasFacebook:Nikon says cameras take photos, not peopleDr. Pepper status updates (UK)Twitter:McDonald’s : #McDStoriesToyota: #CamryEffect
Advertising Agency campaign to reach young men about the Matrix vehicleSolicit a potential buyer to “single out a friend who would be the target of a prank”$10 million lawsuitToyota’s defense: gave “her permission to receive campaign e-mails and othercommunications from Toyota”
Facebook: “…record with teenagers doesn’t demonstrate that it’s a good place for younger kidsto grow up.” Cyber bullying“…youngsters lack the ability to communicate or concentrate away from their screens.”“Teens who use Facebook more often show more narcissistic tendencies while young adults whohave a strong Facebook presence show more signs of other psychological disorders, includingantisocial behaviors, mania and aggressive tendencies.”Influenced to make more bad decisions “….publicly discuss risky health behavior, a phenomenon that was less frequent among teens who displayed information about other interests” “…how that display may impact attitudes and behaviors towards engaging in health risk behaviors such as alcohol use or sexual behavior.”