Marketing Lessons from the Grateful Dead CHAPTER 17PARTNER WITH ENTREPRENEURS Erica Martin MKTG 338-002
Marketing Lesson “The Grateful Dead teaches us to find the entrepreneurs who would like to make money from your brand and work with them to do so”
Amazon.com Developed 2 programs an affiliate program and Amazon Associate program to cut down on market competition Affiliate program links products featured on your site to Amazon.com for the purchase of that product. Amazon Associate program allows used books to be sold on Amazon.com
ROCK ON! Proactively seek out and approach companies that seem to be competitors and work out a way to help one another
QuestionHaving parking lot vendors helped the Grateful Dead with extending their brand name when they were trying to become popular.Do you think today’s celebrities and musicians would benefit from this same tactic or should they keep their merchandise “official”?If you do think someone would benefit explain why?
Source Scott, David M., and Brian Halligan. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History! Hoboken, NJ: John Wiley & Sons, 2010. Print