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Ch. 18 "Give back"
 
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    Ch. 18 "Give back" Ch. 18 "Give back" Presentation Transcript

    • Give Back By: James Lanning
    •  Often had benefit concerts Let their favorite organizations set up tables in hallways at their showCommitment to Organizations
    •  “The Rex Foundation aims to help secure a healthy environment, promote individuality in the arts, provide support to critical and necessary social services, assist others less fortunate than ourselves, protect the rights of indigenous people and ensure their cultural survival, build a stronger community, and educate children and adults everywhere.”The Rex Foundation
    •  Help families whose children travel far for treatment for severe illnesses. 300 Ronald McDonald Houses in 30 countries. In 2008, saved families $226 million in hotel costs.Ronald McDonald House
    •  Do you think any other artist or celebrities for that matter would be that selfless? Would you feel closer to your favorite artists if they acted in this manner?Questions
    • Marketing Lessons from theGrateful Dead