8tracks presentation1

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8tracks presentation1

  1. 1. BY: Matt Watson
  2. 2.  Founded in 2006 but launched on August 8, 2008 by David Porter and Remi Gabillet  New York, California, France  5 million active users (1/3 Mobile)  Named one of the best websites by TIME in 2011
  3. 3.  Internet radio and social networking website  Playlists created by users that consist of at least 8 tracks.  Browse the site and listen to other user- created mixes, and/or they can create their own mixes.  8 tracks plus, $25 for a 6-month subscription.
  4. 4.  8tracks believes handcrafted music programming trumps algorithms  Add titles, images, descriptions, at least 2 tags, and at least 8 tracks when creating a playlist.  Mark mixes as unlisted, which makes them private  Allows developers to build an 8tracks player  Very user-friendly  No audio ads!
  5. 5.  Likes  Dislikes  Playlists  Plays  Followers  Comments  Active users
  6. 6.  Be Active! ◦ Create Playlists ◦ Like Playlists/ Creators you think are good  Use your skips wisely!  Use the privacy setting if you don’t want people to see your playlists
  7. 7.  Target audience of 6 million people between the ages of 18-24  Communicate the essence of your brand, musically  Sponsored mix competitions  Already shows banner ads on website, but no audio!
  8. 8.  U.S.'s annual men's college basketball tournament, 8tracks hosted a "Mix Madness" competition sponsored by Valvoline  Players from each of the four tournament finalists contributed competing playlists. 8tracks' audience voted for the team with the best musical taste  Over just one weekend, the playlists accumulated 35,000+ plays and 1,000+ likes
  9. 9.  Just created Xbox Live app  48 million users of which half are18-24  Unique + User-friendly = Growth & $ucce$$

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