Founded in 2006 but launched on August
8, 2008 by David Porter and Remi Gabillet
New York, California, France
5 million active users (1/3 Mobile)
Named one of the best websites by TIME in
Internet radio and social networking website
Playlists created by users that consist of at
least 8 tracks.
Browse the site and listen to other user-
created mixes, and/or they can create their
8 tracks plus, $25 for a 6-month
8tracks believes handcrafted music
programming trumps algorithms
Add titles, images, descriptions, at least 2
tags, and at least 8 tracks when creating a
Mark mixes as unlisted, which makes them
Allows developers to build an 8tracks player
No audio ads!
◦ Create Playlists
◦ Like Playlists/ Creators you think are good
Use your skips wisely!
Use the privacy setting if you don’t want
people to see your playlists
Target audience of 6 million people between
the ages of 18-24
Communicate the essence of your
Sponsored mix competitions
Already shows banner ads on website, but no
U.S.'s annual men's college basketball
tournament, 8tracks hosted a "Mix Madness"
competition sponsored by Valvoline
Players from each of the four tournament
finalists contributed competing playlists.
8tracks' audience voted for the team with the
best musical taste
Over just one weekend, the playlists
accumulated 35,000+ plays and 1,000+ likes
Just created Xbox Live app
48 million users of which half are18-24
Unique + User-friendly = Growth & $ucce$$