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The structure of digital agencies
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The structure of digital agencies

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  • 1. THE REASON WHY the structure OF AGENCIES MUST BE REINVENTED SUEAMSTERDAMmaandag 26 maart 12
  • 2. Our agency is structured around our vision on creativity. We believe that creativity should deliver upon marketing objectives. SUEAMSTERDAMmaandag 26 maart 12
  • 3. Everybody knows that analog ideas like TV spots, print and radio have their use. But that campaigning is meaningless without behaviour. SUEAMSTERDAMmaandag 26 maart 12
  • 4. And influencing behaviour has become completely different in the digital age. Advertising is just one of the factors that drives behaviour. SUEAMSTERDAMmaandag 26 maart 12
  • 5. Consumer driven marketing has become crucial in influencing conversions. SUEAMSTERDAMmaandag 26 maart 12
  • 6. That’s why our ideas are build on the concept of shareability. And bringing brands into the conversation. SUEAMSTERDAMmaandag 26 maart 12
  • 7. In a connected world, you need connected ideas. The core of the agency of the digital age should be build on connection. SUEAMSTERDAMmaandag 26 maart 12
  • 8. That’s why we build our agency, unlike the agencies of the past, not on creative teams. But we build it on a flat, horizontal structure. In which we work with a mix of disciplines that work together as 1 team. SUEAMSTERDAMmaandag 26 maart 12
  • 9. This model is gives us flexibility. Allowing us to shape the teams to the challenge at hand. Allowing us to work on different brands and marketing challenges.  SUEAMSTERDAMmaandag 26 maart 12
  • 10. And allowing us to come up with ideas that surpass communication. Our output however is vertical: from strategy to production. SUEAMSTERDAMmaandag 26 maart 12
  • 11. Every client team has a solid core, which is headed by a director. Their role is to be a marketing partner to clients. SUEAMSTERDAMmaandag 26 maart 12
  • 12. Making sure the ideas stand in function of creating business advantage. And directing the brand into future opportunities. SUEAMSTERDAMmaandag 26 maart 12
  • 13. A director works at the client office for a set period per week. To get total brand immersion and act as a true sparring partner. SUEAMSTERDAMmaandag 26 maart 12
  • 14. SUE AMSTERDAM @SUEAMSTERDAM HELLO@SUEAMSTERDAM.COM WWW.SUEAMSTERDAM.COM SUEAMSTERDAMmaandag 26 maart 12