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  • 1. THE FUTURE AGENCY MODEL: people AND WHY WE GET A RASH FROM EGO’S SUEAMSTERDAMdonderdag 12 april 12
  • 2. SUE doesn’t believe in creative rock stars. The creativity of an agency is determined by the creativity of the group. SUEAMSTERDAMdonderdag 12 april 12
  • 3. Everybody knows that traditional advertising - TV spots, print and radio - have their use. But that campaigning is meaningless without behaviour.   SUEAMSTERDAMdonderdag 12 april 12
  • 4. And influencing behaviour has become completely different in the digital age. Advertising nowadays is just one of the factors that drives behaviour. SUEAMSTERDAMdonderdag 12 april 12
  • 5. Consumer driven marketing has become crucial in influencing conversions. That’s why our ideas are built on the concept of shareability and bringing brands into the conversation. SUEAMSTERDAMdonderdag 12 april 12
  • 6. In a connected world, you need connected ideas. The core of the agency of the digital age should be built on connection. SUEAMSTERDAMdonderdag 12 april 12
  • 7. And that’s why we build our agency, unlike the agencies of the past, not on creative teams, but on a flat, horizontal structure in which we work with a mix of disciplines as one team. SUEAMSTERDAMdonderdag 12 april 12
  • 8. Our output however is vertical: from strategy to production. Every client team has a solid core, which is headed by a director. SUEAMSTERDAMdonderdag 12 april 12
  • 9. Their role is to be a marketing partner to clients. SUEAMSTERDAMdonderdag 12 april 12
  • 10. Making sure the ideas deliver on creating business advantage and directing the brand into future opportunities. SUEAMSTERDAMdonderdag 12 april 12
  • 11. A director works at the client office for a set period per week to get total brand immersion and to act as a true sparring partner. SUEAMSTERDAMdonderdag 12 april 12
  • 12. People who work at a digital agency are people with a completely different mindset SUEAMSTERDAMdonderdag 12 april 12
  • 13. They are in the game of sharing to make sure they come up with the stuff worth sharing SUEAMSTERDAMdonderdag 12 april 12
  • 14. SUE AMSTERDAM @SUEAMSTERDAM HELLO@SUEAMSTERDAM.COM WWW.SUEAMSTERDAM.COM SUEAMSTERDAMdonderdag 12 april 12