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THE FUTURE AGENCY MODEL:                              people  AND WHY WE GET A RASH FROM EGO’S                            ...
SUE doesn’t believe in creative rock stars. The                  creativity of an agency is determined by                 ...
Everybody knows that traditional advertising - TV         spots, print and radio - have their use. But that       campaign...
And influencing behaviour has become completely   different in the digital age. Advertising nowadays is                  j...
Consumer driven marketing has become crucial in   influencing conversions. That’s why our ideas are built  on the concept ...
In a connected world, you need connected ideas. The core of the agency of the digital age should be built                 ...
And that’s why we build our agency, unlike the      agencies of the past, not on creative teams, but on a              fla...
Our output however is vertical: from strategy to   production. Every client team has a solid core, which is               ...
Their role is to be a                        marketing partner to clients.                                                ...
Making sure the ideas deliver on creating                        business advantage and directing                         ...
A director works at the client office for a set period            per week to get total brand immersion and to act        ...
People who work at a digital agency are people with a                        completely different mindset                 ...
They are in the game of sharing to make sure they                   come up with the stuff worth sharing                  ...
SUE AMSTERDAM                             @SUEAMSTERDAM                        HELLO@SUEAMSTERDAM.COM                     ...
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Agency of the future: people

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Transcript of "Agency of the future: people"

  1. 1. THE FUTURE AGENCY MODEL: people AND WHY WE GET A RASH FROM EGO’S SUEAMSTERDAMdonderdag 12 april 12
  2. 2. SUE doesn’t believe in creative rock stars. The creativity of an agency is determined by the creativity of the group. SUEAMSTERDAMdonderdag 12 april 12
  3. 3. Everybody knows that traditional advertising - TV spots, print and radio - have their use. But that campaigning is meaningless without behaviour.   SUEAMSTERDAMdonderdag 12 april 12
  4. 4. And influencing behaviour has become completely different in the digital age. Advertising nowadays is just one of the factors that drives behaviour. SUEAMSTERDAMdonderdag 12 april 12
  5. 5. Consumer driven marketing has become crucial in influencing conversions. That’s why our ideas are built on the concept of shareability and bringing brands into the conversation. SUEAMSTERDAMdonderdag 12 april 12
  6. 6. In a connected world, you need connected ideas. The core of the agency of the digital age should be built on connection. SUEAMSTERDAMdonderdag 12 april 12
  7. 7. And that’s why we build our agency, unlike the agencies of the past, not on creative teams, but on a flat, horizontal structure in which we work with a mix of disciplines as one team. SUEAMSTERDAMdonderdag 12 april 12
  8. 8. Our output however is vertical: from strategy to production. Every client team has a solid core, which is headed by a director. SUEAMSTERDAMdonderdag 12 april 12
  9. 9. Their role is to be a marketing partner to clients. SUEAMSTERDAMdonderdag 12 april 12
  10. 10. Making sure the ideas deliver on creating business advantage and directing the brand into future opportunities. SUEAMSTERDAMdonderdag 12 april 12
  11. 11. A director works at the client office for a set period per week to get total brand immersion and to act as a true sparring partner. SUEAMSTERDAMdonderdag 12 april 12
  12. 12. People who work at a digital agency are people with a completely different mindset SUEAMSTERDAMdonderdag 12 april 12
  13. 13. They are in the game of sharing to make sure they come up with the stuff worth sharing SUEAMSTERDAMdonderdag 12 april 12
  14. 14. SUE AMSTERDAM @SUEAMSTERDAM HELLO@SUEAMSTERDAM.COM WWW.SUEAMSTERDAM.COM SUEAMSTERDAMdonderdag 12 april 12
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