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THE FUTURE AGENCY MODEL:                            culture                  AS DRIVING FORCE FOR CHANGE                  ...
For us culture is the driving force in everything we     do. In the agency of the future top-down management              ...
Its about cultivating an environment in which people                want to excel, collaborate, grow and foremost         ...
At SUE we believe in cultivating a culture; a culture          in which talented teams are facilitated to exercise        ...
Our process revolves around ideas and the                          excitement that comes from them.                       ...
We have a work process, but we don’t have        procedures. We have a strong culture, but no strong                      ...
We treasure the fact we are unstable because we      are always facing new problems - problems that need        to be solv...
It needs direction, but with maximum agility. It           requires going back and forth, trying, improving to      finall...
We dont believe in creative clichés, and especially we                      dont believe in creative egos.                ...
Smart ideas can come from many disciplines -  technology, design, journalism, gaming and behavioural                      ...
We believe in the power of the collective. We work    within multidisciplinary teams that look at challenges   from differ...
As long as we get the output done within the set                       timings and budgets.                               ...
We above all truly, truly believe that indifference                      is a serious crime.                              ...
It’s about paying attention to the little things that                     make a big difference.                          ...
Our commitment is to get people excited. Make them           think. Make them smile. Make them see and react.             ...
We will fight indifference. We will fight    contemplation. We will fight boredom. Life is too short                       ...
SUE AMSTERDAM                           @SUEAMSTERDAM                      HELLO@SUEAMSTERDAM.COM                       WW...
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Agency of the future: culture

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Transcript of "Agency of the future: culture"

  1. 1. THE FUTURE AGENCY MODEL: culture AS DRIVING FORCE FOR CHANGE SUEAMSTERDAMvrijdag 13 april 12
  2. 2. For us culture is the driving force in everything we do. In the agency of the future top-down management isn’t the answer. SUEAMSTERDAMvrijdag 13 april 12
  3. 3. Its about cultivating an environment in which people want to excel, collaborate, grow and foremost contribute to the best work. SUEAMSTERDAMvrijdag 13 april 12
  4. 4. At SUE we believe in cultivating a culture; a culture in which talented teams are facilitated to exercise their intellect and creativity. SUEAMSTERDAMvrijdag 13 april 12
  5. 5. Our process revolves around ideas and the excitement that comes from them. SUEAMSTERDAMvrijdag 13 april 12
  6. 6. We have a work process, but we don’t have procedures. We have a strong culture, but no strong rules. SUEAMSTERDAMvrijdag 13 april 12
  7. 7. We treasure the fact we are unstable because we are always facing new problems - problems that need to be solved, in a smart and creative way. That’s the business we’re in. SUEAMSTERDAMvrijdag 13 april 12
  8. 8. It needs direction, but with maximum agility. It requires going back and forth, trying, improving to finally coming up with a creative solution that leaves people in awe. SUEAMSTERDAMvrijdag 13 april 12
  9. 9. We dont believe in creative clichés, and especially we dont believe in creative egos. SUEAMSTERDAMvrijdag 13 april 12
  10. 10. Smart ideas can come from many disciplines - technology, design, journalism, gaming and behavioural economics. SUEAMSTERDAMvrijdag 13 april 12
  11. 11. We believe in the power of the collective. We work within multidisciplinary teams that look at challenges from different perspectives, but with a shared responsibility. SUEAMSTERDAMvrijdag 13 april 12
  12. 12. As long as we get the output done within the set timings and budgets. SUEAMSTERDAMvrijdag 13 april 12
  13. 13. We above all truly, truly believe that indifference is a serious crime. SUEAMSTERDAMvrijdag 13 april 12
  14. 14. It’s about paying attention to the little things that make a big difference. SUEAMSTERDAMvrijdag 13 april 12
  15. 15. Our commitment is to get people excited. Make them think. Make them smile. Make them see and react. Make them care and make them eager. SUEAMSTERDAMvrijdag 13 april 12
  16. 16. We will fight indifference. We will fight contemplation. We will fight boredom. Life is too short to not be excited. SUEAMSTERDAMvrijdag 13 april 12
  17. 17. SUE AMSTERDAM @SUEAMSTERDAM HELLO@SUEAMSTERDAM.COM WWW.SUEAMSTERDAM.COM SUEAMSTERDAMvrijdag 13 april 12
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