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Networked -Workshop tel aviv

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  • content creation onlineexposure to opposing views online (one of my main areas of study)expoure to news online and on other mediause of new media for campagningdigital gaps and internet usage according to: age, gender, education, income/ socio-economic stuaus, by minoritiesstudies related to social networksto videosto cellularprivacy-related themesagenda differences between old and new media (pej)10. trends and projections 
  • This is the way Pew Internet measures content creation….

Networked -Workshop tel aviv Networked -Workshop tel aviv Presentation Transcript

  • Networked: The New Social Operating System … … and Organizational Operating System Azi Lev-On Workshop – Tel Aviv March 3, 2013 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
  • The traits of networked information• Pervasively generated • Real-time /• Pervasively consumed just-in-time• Personal • Timeless /• Participatory / social searchable• Linked • Defined and structured by• Continually edited “algorithmic• Multi-platformed authority”
  • Digital Revolution 1: Broadband Internet (85%)80%70% 68%60%50%40% Broadband30% at home20% Dial-up10% at home 3%0% June April March March April March March March April April May Aug Dec 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • Networked creators and curators (among internet users) • 69% are social networking site users • 59% share photos and videos • 46% creators; 41% curators • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 16% use Twitter • 14% are bloggers • 18% (of smartphone owners) share their locations; 74% get location info and do location sharing
  • Impact on knowledge and organizations• Rise of “fifth estate” of civic and community actors (including citizen “vigilantes”)• More arguments• Harder to control organizational messages to the public• Collapsed contexts of messaging
  • Divides• Age• Income• Education• Rural / remoteness• Non-English• Disabled and chronically ill
  • Revolution 2: Mobile – 89% of adults 51% smartphones / 31% tablets 321.7 Total U.S. population: 315.5 million 2012
  • Apps > 50% of adults50% % of cell owners who have 43%40% downloaded apps 38%30% 29% 22%20%10%0% Sept 2009 May 2010 August 2011 April 2012
  • Impact on knowledge and organizations• Information becomes pervasive – a “third skin”• Attention zones change – “Continuous partial attention” – Deep dives – Info snacking• Real-time, just-in-time searches and availability change process of acquiring and using information – Spontaneous activities – Be “ready for your closeup”• Augmented reality highlights the merger of data world and real world
  • Digital Revolution 3 Social networking – 59% of all adults 18-29 30-49 50-64 65+100% 86% 87% 92% % of internet users80% 76% 67% 68% 73%60% 61% 49% 48% 49% 57%40% 47% 25% 29% 25% 38%20% 26% 9% 8% 11% 7% 4% 13% 6% 7% 0% 1% 2005 2006 2007 2008 2009 2010 2011 2012
  • Impact on knowledge and organizations• Composition and character of people’s social networks change AND they become important channels of learning and influence• Self-learning and DIY learning are elevated• Amateur experts sit aside credentialed experts• Organizations can become “helper nodes” in people’s networks
  • Impact on knowledge and organizations• New pathways into people’s attention zones• More people in your kitchen• More demands for transparency• Greater imperative and capacity to know what your workers/customers think• More attempts at breaking and entering