TED Talk – Van der Meulen – EUWIN - Workplace Innovation: Creating a mass movement

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  • 1. Workplace Innovation Creating a mass movement
  • 2. Workplace innovation: benefits? • Europe needs ‘Gazelles’: SME’s that grow quickly. Innovation is the main driver of these SME’s. – I&A (Belgium) and TNO (NL) have shown that the main difference between not-growers and Gazelles is Workplace Innovation! – Gazelles have shown growth of turnover of 50% higher than nongrowers in the period 2007-2010! (median-comparison, TNO). – Gazelles, using WPI, show substantial growth in new products (I&A). • Any company starting with WPI shows growth jumps from at least 10% (Van Reenen, 2011; ILO, 2013).
  • 3. Why doesn’t everybody do it? • What is Workplace Innovation? There is an information problem. • Diffusion of WPI is slow (companies tend to wait for others to start, free rider behavior) • Companies need a push in the back: countries having WPIprogrammes see more growth • So, with a little help of your friends, WPI will flourish!
  • 4. EUWIN = five corner stones
  • 5. EUWIN is…, is not … • It is about … – – – – Upscaling Collecing attractive ideas Building support systems Well focusing our message • It is not about … – Delivering funds to partners  but showing the opportunities – Doing case studies or research  but build on existing results
  • 6. Four axes for your support Effective demand - Policy support - Metrics - Procurement Create uplift and linkages - Networks - Partnerships COMPANIES NEED TO CHANGE IN A SYSTEMIC WAY Effective supply - Better support - Data - Examples Eliminate barriers - Resistance employer organisations - Mistrust policy makers - Competing networks
  • 7. Support in effective supply • Better support to companies – Can participants connect our examples to companies? – We are delivering a toolbox: it would be nice to connect this to you – But supply your tools to it too! • Can participants ensure data collection with reference to WPI? – EU-OSHA: ESENER – Other countries? • Can you connect their examples to ours? – We are rebuilding a simple ‘story box’: supply your examples too!
  • 8. Support in effective demand - Policy support - Promote WPI among your policy makers Link your events to the EUWIN-scheme (let us know) - Metrics - See to it that WPI get measured: use the MEADOW survey instructions (http://ec.europa.eu/research/social-sciences/projects/229_en.html) - Procurement - Make WPI a pre-condition for projects
  • 9. Support in uplift and linkages - Networks - Help our networking activities: our regional coordinators are planning ‘campaigns’. Participate in our four platforms: Social Partner, Knowledge Partner, Enterprise Partner, Policy Partner - Partnerships - Promote EUWIN as an associate network
  • 10. Help eliminate barriers - Resistance employer organisations: WPI is a precondition for growth! - Uncertainty of policy makers: WPI is a market failure - Let us collaborate: for our public good = healthy and productive workers
  • 11. How can EUWIN help you? - Cross-reference in events to one another - Co-hosting of the large conferences?: Sofia 2014; Leuven 2015 - Information exchange/Co-influencing on opportunities: - EU-calls, EU-networks to develop the tenders - Support each’s ideas - Use our instruments, invite us to present/discuss
  • 12. So, what do we expect from an EUWIN-ambassador? • Each member become separate member of the EUWIN-network – Enlist in the database (see end of presentation)  this shows exposure • Help identify WPI-companies – Can ambassadors identify such companies for us? – Get into contact: let them register • Be an ambassador towards companies for EUWIN – – – – – Connect the information to the regional coordinator Connect to the examples Supply examples for the ‘knowledge base’ Help select and approach companies to participate in the events Give your opinion on Facebook, LinkedIn, Twitter
  • 13. You and EUWIN • If you want to join euwin, if you want to become an ambassador, register at http://eepurl.com/vzCST • For more information on DG Enterprise’s activities, visit our website at http://ec.europa.eu/enterprise/policies/innovation/policy/workplaceinnovation/index_en.htm
  • 14. The 2013 Agenda • May, 23-24th: UNECE (Dubrovnik) • May, 27-28th: Jornada 'L'organització del treball i els usos del temps en el context de crisi‘ (Barcelona) • June, 13th: Regional conference Sw-Fi-De-Ge (Linköping) • June, 13th: ANACT, Quality of work conference (Lyon) • October: Regional conference UK-B-IE-NL (London) • November: IWOT, Knowledge partners feeder conference (Leiden) • November: SME-conference (Lithuania)
  • 15. The 2013 Agenda • May, 23-24th: UNECE (Dubrovnik) • May, 27-28th: Jornada 'L'organització del treball i els usos del temps en el context de crisi‘ (Barcelona) • June, 13th: Regional conference Sw-Fi-De-Ge (Linköping) • June, 13th: ANACT, Quality of work conference (Lyon) • October: Regional conference UK-B-IE-NL (London) • November: IWOT, Knowledge partners feeder conference (Leiden) • November: SME-conference (Lithuania)
  • 16. EUWIN: who’s who? (1) • DG Enterprise & Industry: Xavier Le Mounier (Xavier.LEMOUNIER@ec.europa.eu), Grzegorz Drozd (Grzegorz.DROZD@ec.europa.eu) • The Netherlands: Steven Dhondt (steven.dhondt@tno.nl) • UK: Peter Totterdill (peter.totterdill@ukwon.net) • Belgium: Mieke Vangramberen (mieke.vangramberen@flanderssynergy.be), Geert Van Hootegem (Geert.VanHootegem@soc.kuleuven.be) • Germany: Claudio Zettel (Claudio.Zettel@dlr.de) • Austria: Alex Kesselring (kesselring@zsi.at) • Lithuania: Ramojus Remeiris (ramojus@reimeris.com)
  • 17. EUWIN: who’s who? (2) • • • • • • Bulgaria: Zoya Damianova (zoya.damianova@online.bg) Italy: Volker Telljohann (vtelljohann@gmail.com) Finland: Tuomo Alasoini (Tuomo.Alasoini@tekes.fi) France: Ségolène Journoud (s.journoud@anact.fr) Germany: Juergen Howaldt (Howaldt@sfs-dortmund.de) Spain: Alejandra Martinez (alejandra.martinez@bicg.com), Maite Moreno (maite.moreno@tecnalia.com), Carlos Lozano (carlos.lozana@bicg.com) • Denmark: Robert Karasek (robert.karasek@psy.ku.dk)
  • 18. EUWIN: Social Media • http://ec.europa.eu/enterprise/policies/innovation/policy/workplaceinnovation/activities/index_en.htm • http://www.linkedin.com/groups/EUWIN-European-WorkplaceInnovation-Network • https://twitter.com/euwinEU • http://www.facebook.com/#!/euwinEU