Scotland's hotel performance - Hot.E 2013

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Spotlight on Scotland
Performance of Scotland’s key destinations
Naureen Ahmed
Manager, Marketing and Analysis
HOTEL INVESTMENT CONFERENCE EUROPE – HOT.E
September 24th 2013

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Scotland's hotel performance - Hot.E 2013

  1. 1. Spotlight on Scotland @2013 STR Global www.strglobal.comwww.strglobal.com Spotlight on Scotland Performance of Scotland’s key destinations Naureen Ahmed Manager, Marketing and Analysis HOTEL INVESTMENT CONFERENCE EUROPE – HOT.E September 24th 2013 Spotlight on Sctoland @ 2013 STR Global
  2. 2. Spotlight on Scotland @2013 STR Global www.strglobal.com Agenda Global Overview Where is Europe today? Focus on Scotland Comparison to UK Markets Forecast
  3. 3. Spotlight on Scotland @2013 STR Global www.strglobal.com Our coverage As of August 2013 32,385 hotels 3,810,279 rooms 672 hotels 106,076 rooms 640 hotels 116,025 rooms 486 hotels 127,280 rooms 8,068 hotels 1,108,215 rooms 4,688 hotels 961,896 rooms
  4. 4. Spotlight on Scotland @2013 STR Global www.strglobal.com Global performance As of August 2013 Europe € YE11 YE12 YTD 13 5.4% 4.4% 0.5% Asia Pacific $ YE11 YE12 YTD 13 3.8% -0.3% -3.8 % North America $ YE11 YE12 YTD 13 8.0% 6.4% 5.7% Middle East & Africa $ YE11 YE12 YTD 13 -2.1% 5.4% 5.5%
  5. 5. Spotlight on Scotland @2013 STR Global www.strglobal.com European Regions Occ/ADR/RevPAR Aug YTD 2013 & YTD 2012 in € YTD 2012 Occ ADR RevPAR Total 65.6 103.89 68.15 Eastern 58.6 88.30 51.73 Northern 70.0 99.61 69.74 Southern 62.1 103.50 64.24 Western 65.4 113.92 74.53 YTD 2013 Occ ADR RevPAR Total 67.2 101.97 68.49 Eastern 60.6 84.47 51.22 Northern 72.5 94.16 68.24 Southern 63.1 106.22 67.03 Western 66.1 113.68 75.18
  6. 6. Spotlight on Scotland @2013 STR Global www.strglobal.comwww.strglobal.com Focus on Scotland
  7. 7. Spotlight on Scotland @2013 STR Global www.strglobal.com Scotland Supply / Demand / RevPAR £20 £25 £30 £35 £40 £45 £50 £55 £60 £65 £70 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Supply Demand RevPAR 12 month moving average Jan 2003 – Aug 2013 in GBP
  8. 8. Spotlight on Scotland @2013 STR Global www.strglobal.com Scotland Recent Monthly Performance Occ and ADR Percent change in GBP -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% Occ ADR
  9. 9. Spotlight on Scotland @2013 STR Global www.strglobal.com All Scottish markets in recovery Occ and ADR in GBP 40% 50% 60% 70% 80% 90% 100% £40 £45 £50 £55 £60 £65 £70 £75 £80 £85 £90 ADR Occ
  10. 10. Spotlight on Scotland @2013 STR Global www.strglobal.com Scotland Classes 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% £0 £20 £40 £60 £80 £100 £120 £140 £160 £180 Luxury Upper Upscale Upscale Upper Midscale Midscale/Economy Occ 12 Occ 13 ADR 12 ADR 13 YTD Aug 2012 and 2013 Occ and ADR in GBP
  11. 11. Spotlight on Scotland @2013 STR Global www.strglobal.com Existing Room Supply & Pipeline As of July 2013 1% 8% 15% 11% 5% 17% 43% Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Independent Supply 14% 6% 7% 13% 14% 25% 21% Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Unaffiliated Pipeline
  12. 12. Spotlight on Scotland @2013 STR Global www.strglobal.comwww.strglobal.com UK markets
  13. 13. Spotlight on Scotland @2013 STR Global www.strglobal.com Selected UK Markets 0 5,000 10,000 15,000 20,000 25,000 30,000 Stirling+ St Andrews+ Dundee+ Inverness Belfast Aberdeen Cardiff Liverpool Glasgow Birmingham Edinburgh Manchester Greater London Room Count +110,000 Aug 2013 Room Count
  14. 14. Spotlight on Scotland @2013 STR Global www.strglobal.com Scottish Markets -8% -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% Supply Demand YTD Aug 2013 Supply and Demand %Chg
  15. 15. Spotlight on Scotland @2013 STR Global www.strglobal.com Selected UK cities -8% -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% 14% 16% Occ ADR YTD Aug 2013 %Chg Occupancy and ADR
  16. 16. Spotlight on Scotland @2013 STR Global www.strglobal.com Selected UK cities 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% £0 £20 £40 £60 £80 £100 £120 £140 £160 ADR Occ YTD Aug 2013 Occ and ADR in GBP
  17. 17. Spotlight on Scotland @2013 STR Global www.strglobal.com Selected Hotel Market Forecasts London – 3.4% Regional UK – 2.0% Edinburgh – 2.8% Glasgow – 7.5% Manchester – 4.8% Birmingham – 1.2% RevPAR Growth rates for year end 2014 Source: International Congress and Convention Association - ICCA
  18. 18. Spotlight on Scotland @2013 STR Global www.strglobal.com STR Global www.strglobal.com You can follow us on Twitter, Facebook, LinkedIn Contact Naureen Ahmed +44 (0)207 922 1965 nahmed@strglobal.com STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.

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