CHAT - © 2014 STR Global www.strglobal.comCHAT - © 2014 STR Global www.strglobal.com
Hotel Performance | the world and Chi...
CHAT - © 2014 STR Global www.strglobal.com
The world’s leading
Hospitality Benchmark company
Aggregating key hotel metrics...
CHAT - © 2014 STR Global www.strglobal.com
5
5 things to know 你需要知道的5件事
In 2013 SEA achieved highest KPI levels after AU/P...
CHAT - © 2014 STR Global www.strglobal.com
Global performance RevPAR - 全球表现概览
YE 2013, % Chg in USD, Europe in Euro - 2013...
CHAT - © 2014 STR Global www.strglobal.com
Global performance RevPAR - 全球酒店表现概览
YTD 2014 Feb, % Chg in USD, Europe in Euro...
CHAT - © 2014 STR Global www.strglobal.com
Spotlight Asia Pacific - 亚太区表现概览
2013 YE, RevPAR $, % Chg (USD) - 2013年每间可售房收⼊入
...
CHAT - © 2014 STR Global www.strglobal.com
APAC Classes Occ and ADR - 亚太区各级别酒店市场表现
YE 2012 & 2013 (USD) and % change YoY -...
CHAT - © 2014 STR Global www.strglobal.com
APAC Room Supply/Demand % Change - 亚太区表现概览
12 months moving avg YE 2009 to Feb ...
CHAT - © 2014 STR Global www.strglobal.com
APAC Countries - Occ, ADR % Chg 亚太主要国家
YE 2013, in local currency 2013年房价和⼊入住率变...
CHAT - © 2014 STR Global www.strglobal.com
YTD Feb 2014, in local currency - 2014年1-2⽉月房价和⼊入住率变化率
-18%
-15%
-12%
-9%
-6%
-...
CHAT - © 2014 STR Global www.strglobal.com
中国
China
CHAT - © 2014 STR Global www.strglobal.com
China - 中国
CAGR 2007 - 2013 YE (CNY)
-7%
-6%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%...
CHAT - © 2014 STR Global www.strglobal.com
China Room Supply/Demand % Change - 中国表现概览
12 months moving avg YE 2010 to Feb ...
CHAT - © 2014 STR Global www.strglobal.com
China - 中国
By class: YE 2012 and 2013, Occ, ADR with % Chg
各级别市场2013年房价和⼊入住率变化率...
CHAT - © 2014 STR Global www.strglobal.com
China - 中国
Main Cities RevPAR % growth YE 2012 and 2013 - 主要城市可售房收⼊入同⽐比变化率
Chen...
CHAT - © 2014 STR Global www.strglobal.com
China - 中国
RevPAR (Luxury-Upscale) growth and actual
主要城市⾼高端酒店市场每间可售房及变化率
-30%
...
CHAT - © 2014 STR Global www.strglobal.com
-18%
-15%
-12%
-9%
-6%
-3%
0%
3%
2011 2012 2013
Transient Group
Segmentation - ...
CHAT - © 2014 STR Global www.strglobal.com
Revenue Generator Index (RGI) on YE 2008
0.7
0.8
0.9
1
1.1
2008 2009 2010 2011 ...
CHAT - © 2014 STR Global www.strglobal.com
Outlook
前景展望
CHAT - © 2014 STR Global www.strglobal.com
Branded vs. Unbranded
Mega
Brand
Awesome
Family
Europe & South America
North Am...
CHAT - © 2014 STR Global www.strglobal.com
Global Pipeline - 全球筹建项⺫⽬目概览
Pipeline % increase # of rooms 房间数增⻓长率
+7%
+22%
+3...
CHAT - © 2014 STR Global www.strglobal.com
Pipeline by Class - 各级别酒店筹建项⺫⽬目概览
China
India
Indonesia
Malaysia
Thailand 14%
5...
CHAT - © 2014 STR Global www.strglobal.com
Pipeline - Growth status 筹建项⺫⽬目概览
China | India | Indonesia - Supply growth 中国 ...
CHAT - © 2014 STR Global www.strglobal.com
Occupancy % Change
ADR%Change
Occupancy & ADR % Change 2013 YE - 房价和⼊入住率变化率
Occ...
.
CHAT - © 2014 STR Global www.strglobal.com
everything is awesome
in 2014..?
2014年⼀一切都很美好..?
CHAT - © 2014 STR Global www.strglobal.com
Market Forecast -市场预测
Occupancy & ADR % Change 2014 forecast 2014年房价和⼊入住率变化率
AD...
CHAT - © 2014 STR Global www.strglobal.com
0%
5%
10%
15%
20%
25%
30%
YE2009 YE2010 YE2011 YE2012 YE2013 YE2014f YE2015f YE...
CHAT - © 2014 STR Global www.strglobal.com
One more thing…
还有⼀一件事…
CHAT - © 2014 STR Global www.strglobal.com
Global P&L 2012 - 全球各个区域
Regional performance 2012 % Change
-9
-6
-3
0
3
6
9
12...
CHAT - © 2014 STR Global www.strglobal.com
P&L 2012 - 中国酒店盈利数据
China P&L performance 2012 % Change
-3%
0%
3%
6%
9%
12%
Tot...
CHAT - © 2014 STR Global www.strglobal.com
5
5 things to know 你需要知道的5件事
In 2013 SEA achieved highest KPI levels after AU/P...
CHAT - © 2014 STR Global www.strglobal.com
Thank You 谢谢
Jesper Palmqvist | Fiona He
STR Global
+86 10 8518 2438
www.strglo...
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Hotel Performance | the world and China

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Presented by Jesper Palmqvist and Fiona He at CHAT 2014

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Hotel Performance | the world and China

  1. 1. CHAT - © 2014 STR Global www.strglobal.comCHAT - © 2014 STR Global www.strglobal.com Hotel Performance | the world and China CHAT Beijing 2014 Jesper Palmqvist, Area Director Asia Pacific Fiona He, Country Manager China 酒店表现概览 世界与中国
  2. 2. CHAT - © 2014 STR Global www.strglobal.com The world’s leading Hospitality Benchmark company Aggregating key hotel metrics into valuable performance data ! Global client base ~50,000 hotels submitting performance data ! Industry standard used by all major hotel groups APAC: +5,300 hotels! +1,000,000 rooms 全球范围内拥有超过5万家合作酒店,树⽴立标杆数据管理⾏行业 标准并为各⼤大酒店集团⼲⼴广泛采⽤用 全球领先的酒店数据服务提供机构
  3. 3. CHAT - © 2014 STR Global www.strglobal.com 5 5 things to know 你需要知道的5件事 In 2013 SEA achieved highest KPI levels after AU/Pacific 2013年东南亚地区关键指标值表现仅次于太平洋地区 China growth in supply outpaced demand in 2013 for the first time since 2009 2013年中国酒店供给量涨幅5年间⾸首次超过需求量涨幅 Large RevPAR variations by city in China Upscale hotels 中国各城市⾼高端酒店每间可售房收⼊入有很⼤大差异 Indonesia pipeline growth - future supply gap decreasing vs China and India 印尼未来新增供给-未来供给与中国和印度差距逐渐缩⼩小 Beijing, Hong Kong, Singapore, Tokyo and Sydney - all expected to grow RevPAR in 2014 北京,⾹香港,新加坡,东京和悉尼2014年每间可售房收⼊入预期实现正值增⻓长
  4. 4. CHAT - © 2014 STR Global www.strglobal.com Global performance RevPAR - 全球表现概览 YE 2013, % Chg in USD, Europe in Euro - 2013年每间可售房收⼊入 + 5.4% + 1.4% + 4.6% APAC only continent declining YoY USD offsets countries like Japan, Thailand and Australia - 4.3% South Korea! China! ! India! Singapore 亚太区是唯⼀一出现同⽐比下降的区域 ⽇日本,泰国和澳⼤大利亚的表现受到来⾃自美元的影响
  5. 5. CHAT - © 2014 STR Global www.strglobal.com Global performance RevPAR - 全球酒店表现概览 YTD 2014 Feb, % Chg in USD, Europe in Euro 2014年1-2⽉月每间可售房收⼊入 + 6.1% + 5.5% + 6.0% A brighter picture on macro level USD offset aside - India and Thailand main reasons - 2.0% 宏观层⾯面上情况更为乐观 但亚太区,除了美元的影响,主要下降出现在印度和泰国
  6. 6. CHAT - © 2014 STR Global www.strglobal.com Spotlight Asia Pacific - 亚太区表现概览 2013 YE, RevPAR $, % Chg (USD) - 2013年每间可售房收⼊入 Central & South Asia! RevPAR $75 | -7.4%! Driven by ADR NorthEast Asia! RevPAR $71 | -5.9%! Driven by ADR SouthEast Asia! RevPAR $100 | +3.5%! Both Occ and ADR Pacific! RevPAR $124 | -3.4%! Driven by ADR
 (NB! USD-AUD)
  7. 7. CHAT - © 2014 STR Global www.strglobal.com APAC Classes Occ and ADR - 亚太区各级别酒店市场表现 YE 2012 & 2013 (USD) and % change YoY - 房价和⼊入住率同⽐比变化率 2013对⽐比2012 US$0 US$60 US$120 US$180 US$240 60% 62% 64% 66% 68% 70% 72% 74% Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy Occ 12 Occ 13 ADR 13 -0.9 -4.4 -4.4 -5.0 -7.5 -0.9 +1.0 -0.4 -1.6 +0.7
  8. 8. CHAT - © 2014 STR Global www.strglobal.com APAC Room Supply/Demand % Change - 亚太区表现概览 12 months moving avg YE 2009 to Feb 2014 - 滚动12个⽉月供给量和需求量变化率 -2% 0% 2% 4% 6% 8% 10% 12% 14% 16% 2010 2011 2012 2013 2014 Supply % Chg Demand % Chg Demand growth on the rise again 需求量呈上升趋势
  9. 9. CHAT - © 2014 STR Global www.strglobal.com APAC Countries - Occ, ADR % Chg 亚太主要国家 YE 2013, in local currency 2013年房价和⼊入住率变化率 -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% India China South Korea Singapore Australia Philippines Thailand Japan Taiwan Indonesia Occupancy ADR who’s driving rate? 谁在带动房价增⻓长?
  10. 10. CHAT - © 2014 STR Global www.strglobal.com YTD Feb 2014, in local currency - 2014年1-2⽉月房价和⼊入住率变化率 -18% -15% -12% -9% -6% -3% 0% 3% 6% 9% 12% 15% 18% India China South Korea Singapore Australia Philippines Thailand Japan Taiwan Indonesia Occupancy ADR significant shifts 显著变化 APAC Countries - Occ, ADR % Chg 亚太主要国家
  11. 11. CHAT - © 2014 STR Global www.strglobal.com 中国 China
  12. 12. CHAT - © 2014 STR Global www.strglobal.com China - 中国 CAGR 2007 - 2013 YE (CNY) -7% -6% -5% -4% -3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% Occupancy ADR RevPAR Supply Demand
  13. 13. CHAT - © 2014 STR Global www.strglobal.com China Room Supply/Demand % Change - 中国表现概览 12 months moving avg YE 2010 to Feb 2014 - 滚动12个⽉月供给量和需求量变化率 0% 5% 10% 15% 20% 25% 30% 2010 2011 2012 2013 2014 Supply % Chg Demand % Chg Demand on the rise? 需求量增⻓长会持续保持增⻓长?
  14. 14. CHAT - © 2014 STR Global www.strglobal.com China - 中国 By class: YE 2012 and 2013, Occ, ADR with % Chg 各级别市场2013年房价和⼊入住率变化率 Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy Occ 12 Occ 13 ADR 13 -2.3 -4.0 -0.3 -2.5 -3.2 -0.3 -2.5 -3.2 -0.5 -1.6
  15. 15. CHAT - © 2014 STR Global www.strglobal.com China - 中国 Main Cities RevPAR % growth YE 2012 and 2013 - 主要城市可售房收⼊入同⽐比变化率 Chengdu! Ningbo! Wuxi! Shenyang! Beijing! Suzhou! Sanya! Xian! Wuhan! Tianjin! Nanjing! Chongqing! Guangzhou! Shanghai! Hangzhou! Xiamen! Shenzhen! -10% to -20% -4% to -10% 0% to -3% +1% to +10%
  16. 16. CHAT - © 2014 STR Global www.strglobal.com China - 中国 RevPAR (Luxury-Upscale) growth and actual 主要城市⾼高端酒店市场每间可售房及变化率 -30% -20% -10% 0% 10% Wuxi Shenyang Tianjin Chongqing Ningbo Xian Suzhou Nanjing Wuhan Chengdu Hangzhou Xiamen Beijing Shanghai Guangzhou Shenzhen Sanya RevPAR Growth RevPAR
  17. 17. CHAT - © 2014 STR Global www.strglobal.com -18% -15% -12% -9% -6% -3% 0% 3% 2011 2012 2013 Transient Group Segmentation - 细分市场 RevPAR growth YoY - Beijing, Shanghai, Guangzhou, Shenzhen 每间可售房收⼊入变化率-北京,上海,⼲⼴广州,深圳
  18. 18. CHAT - © 2014 STR Global www.strglobal.com Revenue Generator Index (RGI) on YE 2008 0.7 0.8 0.9 1 1.1 2008 2009 2010 2011 2012 2013 USA Europe China 收⼊入指数变化趋势
  19. 19. CHAT - © 2014 STR Global www.strglobal.com Outlook 前景展望
  20. 20. CHAT - © 2014 STR Global www.strglobal.com Branded vs. Unbranded Mega Brand Awesome Family Europe & South America North America 65% - 35% 57% - 43% 47% - 53% 40% - 60% 36% - 64% Middle East Asia Pacific Africa 品牌酒店 vs. ⾮非品牌酒店 欧洲和南美 北美 中东 亚太 ⾮非洲 (Batman)(Mr Brand)
  21. 21. CHAT - © 2014 STR Global www.strglobal.com Global Pipeline - 全球筹建项⺫⽬目概览 Pipeline % increase # of rooms 房间数增⻓长率 +7% +22% +3% +37% +7% +14%
  22. 22. CHAT - © 2014 STR Global www.strglobal.com Pipeline by Class - 各级别酒店筹建项⺫⽬目概览 China India Indonesia Malaysia Thailand 14% 51% 33% 10% 8% 8% 12% 19% 12% 2% 49% 22% 34% 43% 40% 29% 16% 14% 35% 50% Luxury & Upper Upscale Upscale & Upper Midscale Midscale & Economy Unaffiliated Chain Scale Active Pipeline 15% ! 25% ! 33% ! 22% ! 9% Top 5 Pipeline countries, Supply increase % of existing Jan 2014 未来新增供给最多的前五⼤大国家 有效新增供给
  23. 23. CHAT - © 2014 STR Global www.strglobal.com Pipeline - Growth status 筹建项⺫⽬目概览 China | India | Indonesia - Supply growth 中国 印度和印尼 未来供给增⻓长趋势 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Indonesia India Ratio China 17% 16% 13% 12% 12% 13% 14% CAGR 3.8% CAGR 11.9% CAGR 10.3%
  24. 24. CHAT - © 2014 STR Global www.strglobal.com Occupancy % Change ADR%Change Occupancy & ADR % Change 2013 YE - 房价和⼊入住率变化率 Occupancy - ⼊入住率 Market Forecast - 市场预测
  25. 25. . CHAT - © 2014 STR Global www.strglobal.com everything is awesome in 2014..? 2014年⼀一切都很美好..?
  26. 26. CHAT - © 2014 STR Global www.strglobal.com Market Forecast -市场预测 Occupancy & ADR % Change 2014 forecast 2014年房价和⼊入住率变化率 ADR%Change Occupancy % Change Rates to drive RevPAR - 房价是驱动 每间可售房收⼊入增⻓长的动因
  27. 27. CHAT - © 2014 STR Global www.strglobal.com 0% 5% 10% 15% 20% 25% 30% YE2009 YE2010 YE2011 YE2012 YE2013 YE2014f YE2015f YE2016f Demand GDP China Demand vs GDP - 中国需求量与GDP发展趋势
  28. 28. CHAT - © 2014 STR Global www.strglobal.com One more thing… 还有⼀一件事…
  29. 29. CHAT - © 2014 STR Global www.strglobal.com Global P&L 2012 - 全球各个区域 Regional performance 2012 % Change -9 -6 -3 0 3 6 9 12 Asia Pacific ($) Americas ($) Europe (€) Middle East & Africa ($) Occupancy ADR RevPAR GOPPAR
  30. 30. CHAT - © 2014 STR Global www.strglobal.com P&L 2012 - 中国酒店盈利数据 China P&L performance 2012 % Change -3% 0% 3% 6% 9% 12% Total Revenue Dept. Expenses Undist. Expenses GOP Net Income Total Payroll +8% +10% +10% +5% +12%-3%
  31. 31. CHAT - © 2014 STR Global www.strglobal.com 5 5 things to know 你需要知道的5件事 In 2013 SEA achieved highest KPI levels after AU/Pacific 2013年东南亚地区关键指标值表现仅次于太平洋地区 China growth in supply outpaced demand in 2013 for the first time since 2009 2013年中国酒店供给量涨幅5年间⾸首次超过需求量涨幅 Large RevPAR variations by city in China Upscale hotels 中国各城市⾼高端酒店每间可售房收⼊入有很⼤大差异 Indonesia pipeline growth - future supply gap decreasing vs China and India 印尼未来新增供给-未来供给与中国和印度差距逐渐缩⼩小 Beijing, Hong Kong, Singapore, Tokyo and Sydney - all expected to grow RevPAR in 2014 北京,⾹香港,新加坡,东京和悉尼2014年每间可售房收⼊入预期实现正值增⻓长
  32. 32. CHAT - © 2014 STR Global www.strglobal.com Thank You 谢谢 Jesper Palmqvist | Fiona He STR Global +86 10 8518 2438 www.strglobal.com STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. ! This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied. Email us for a copy of this deck 若需完整演讲资料,请联系我们 apinfo@strglobal.com STR Global 对此份资料享有独家版权。严格禁⽌止在未经允许的情况下对资料内的内容或部分内容进⾏行复制再版。! ! 此份资料内容基于STR Global Ltd.的数据信息,不带有任何关于策略或市场倾向性⾔言论和意图。!
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