Figures and Perspective for
Argentina and South America
Elizabeth Winkle
FITHA Buenos Aires, Argentina
11th-12th November ...
Agenda
Who is STR Global
Global Overview
• Total Market Size
• Branded vs Unbranded Hotels
• Pipeline
• Supply vs Demand
•...
STR Global Key Offering

Past

Demand

2013 STR Global

Future

Supply

www.strglobal.com
Measurements of Performance
• Revenue/available room
(RevPAR)

Net Room Revenue
OR
No. of rooms available

• Supply

Total...
Global picture
Market Size as of September 2013

63,862 hotels
5,702,365 rooms

57,996 hotels
4,335,277 rooms

1,383 hotel...
Global picture
Branded vs Unbranded rooms as of September 2013

39% - 61%
66% - 34%
66% - 34%

37% - 63%

45% - 55%

40% -...
Global picture
Pipeline % increase # of rooms

+3%
+6%
+37%

+6%

+13%

+8%

2013 STR Global

www.strglobal.com
Global picture
Supply & Demand % change September 2013 YTD
12
10
8
6
4
2
0
North America Central- South
America

Europe

M...
Global picture
Occupancy % September 2013 YTD
80
+0.9%

75
+2.2%

70
65

+1.5%

-0.4%

+3.3%

-0.2%

60

-0.6%

55
50
45
4...
Global picture
ADR $, in € for Europe September 2013 YTD
250

+3.6%

200

-3.5%
+0.8%
150
+3.9%

-1.7%

-1.5%

-3.5%

Afri...
Global performance
RevPAR YTD September 2013 (USD)

+ 0.6%€
+ 5.4%

- 4.1%

+5.1%
2013 STR Global

www.strglobal.com
Spotlight Americas

2013 STR Global

www.strglobal.com
Spotlight Americas
Market performance – Occ %, ADR $ and RevPAR $ YTD September 2013

North America
Occ

64%

+1.5%

ADR

...
Central & South America – Steady Demand
12 month moving average Jan 2008 – September 2013, USD$
160,000,000

$100

140,000...
59.6%

Panama

5.8%

Costa
Rica

Venezuela

2.3%

Honduras

-4.0%

5.8%

-12.6%

Central & South American Countries
YTD Q3...
Central & South American Countries

13.4%

Honduras

-3.7%

5.8%

-12.6%

YTD Q3 RevPAR %Chg $USD

Panama

Colombia

-4.9%...
Key Market performance
Occ and ADR % change YTD September 2013 in Local Currency
15
10
5
0
-5

-10
-15

Occupancy

2013 ST...
Key Market performance
RevPAR % change YTD September 2013 in Local Currency
15
10
5
0

-5
-10
-15

2013 STR Global

www.st...
Argentina - Steady demand, increasing supply & RevPAR
12 month moving average Jan 2008 – September 2013, $ARS
16,000,000

...
Pipeline

2013 STR Global

www.strglobal.com
Central & South America Pipeline Share by Country

Brazil
Panama
Colombia

Chile, 3%
Costa Rica, 4%

Argentina
Costa Rica
...
Case Studies - Opportunities

2013 STR Global

www.strglobal.com
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov...
Dublin
12 month moving average Jan 2008 – September 2013, €
8,000,000

€90

7,000,000

€80
€70

6,000,000

€60

5,000,000
...
Paris Demand % Change – Demand picked up immediately post-Olympics
Daily data 1 Jun 2012– 30 September 2012
25
London Olym...
Contact Details
Elizabeth Randall Winkle
STR Global
+44 (0)207 922 1930
ewinkle@strglobal.com
www.strglobal.com
You can fo...
Upcoming SlideShare
Loading in...5
×

Opportunities for tourism development in Argentina

546

Published on

Elizabeth Winkle discusses figures for Argentina and South America at FITHA Buenos Aires, Argentina 2013.

Published in: Travel, Art & Photos
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
546
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Opportunities for tourism development in Argentina

  1. 1. Figures and Perspective for Argentina and South America Elizabeth Winkle FITHA Buenos Aires, Argentina 11th-12th November 2013 Hospitality Trends 2013 and Outlook 2014 - @ STR Global 2013 2013 STR Global www.strglobal.com
  2. 2. Agenda Who is STR Global Global Overview • Total Market Size • Branded vs Unbranded Hotels • Pipeline • Supply vs Demand • Occupancy and ADR Spotlight on Continents, Sub-Continents & Markets • Americas • Central & South America • Key Markets Pipeline Case Studies - Opportunities 2013 STR Global www.strglobal.com
  3. 3. STR Global Key Offering Past Demand 2013 STR Global Future Supply www.strglobal.com
  4. 4. Measurements of Performance • Revenue/available room (RevPAR) Net Room Revenue OR No. of rooms available • Supply Total number of rooms available • Demand Total number of rooms sold • Occupancy No. of rooms sold % No. of rooms available • ADR Net Room Revenue Rooms sold 2013 STR Global Occupancy X ADR www.strglobal.com
  5. 5. Global picture Market Size as of September 2013 63,862 hotels 5,702,365 rooms 57,996 hotels 4,335,277 rooms 1,383 hotels 236,004 rooms 5,965 hotels 611,657rooms 3,832 hotels 478,460 rooms 24,029 hotels 3,241,730 rooms 156,879 Hotels 14.5 Million Rooms 2013 STR Global www.strglobal.com
  6. 6. Global picture Branded vs Unbranded rooms as of September 2013 39% - 61% 66% - 34% 66% - 34% 37% - 63% 45% - 55% 40% - 60% 2013 STR Global www.strglobal.com
  7. 7. Global picture Pipeline % increase # of rooms +3% +6% +37% +6% +13% +8% 2013 STR Global www.strglobal.com
  8. 8. Global picture Supply & Demand % change September 2013 YTD 12 10 8 6 4 2 0 North America Central- South America Europe Middle East Supply 2013 STR Global Africa Asia Australia & Oceania Demand www.strglobal.com
  9. 9. Global picture Occupancy % September 2013 YTD 80 +0.9% 75 +2.2% 70 65 +1.5% -0.4% +3.3% -0.2% 60 -0.6% 55 50 45 40 35 30 North America Central- South America 2013 STR Global Europe Middle East Africa Asia Australia & Oceania www.strglobal.com
  10. 10. Global picture ADR $, in € for Europe September 2013 YTD 250 +3.6% 200 -3.5% +0.8% 150 +3.9% -1.7% -1.5% -3.5% Africa Asia 100 50 0 North America Central- South America 2013 STR Global Europe (€) Middle East Australia & Oceania www.strglobal.com
  11. 11. Global performance RevPAR YTD September 2013 (USD) + 0.6%€ + 5.4% - 4.1% +5.1% 2013 STR Global www.strglobal.com
  12. 12. Spotlight Americas 2013 STR Global www.strglobal.com
  13. 13. Spotlight Americas Market performance – Occ %, ADR $ and RevPAR $ YTD September 2013 North America Occ 64% +1.5% ADR $ 111 +3.9% Caribbean Occ 69% +2.1% ADR $ 187 +5.7% Central America Occ 59% ADR $ 114 -1.4% South America -2.4% 64% -0.9% ADR 2013 STR Global Occ $ 137 -1.5% www.strglobal.com
  14. 14. Central & South America – Steady Demand 12 month moving average Jan 2008 – September 2013, USD$ 160,000,000 $100 140,000,000 $90 120,000,000 $80 100,000,000 80,000,000 $70 60,000,000 $60 40,000,000 $50 20,000,000 $40 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  15. 15. 59.6% Panama 5.8% Costa Rica Venezuela 2.3% Honduras -4.0% 5.8% -12.6% Central & South American Countries YTD Q3 RevPAR in Local Currency %Chg Colombia 3.6% 5.4% Ecuador Brazil -7.4% -8.3% Peru 8.2% Chile Uruguay Argentina 2013 STR Global www.strglobal.com
  16. 16. Central & South American Countries 13.4% Honduras -3.7% 5.8% -12.6% YTD Q3 RevPAR %Chg $USD Panama Colombia -4.9% 2.0% Ecuador Venezuela -1.0% 5.8% Costa Rica Peru -7.1% -8.3% Brazil Uruguay -8.5% Chile 2013 STR Global Argentina www.strglobal.com
  17. 17. Key Market performance Occ and ADR % change YTD September 2013 in Local Currency 15 10 5 0 -5 -10 -15 Occupancy 2013 STR Global ADR www.strglobal.com
  18. 18. Key Market performance RevPAR % change YTD September 2013 in Local Currency 15 10 5 0 -5 -10 -15 2013 STR Global www.strglobal.com
  19. 19. Argentina - Steady demand, increasing supply & RevPAR 12 month moving average Jan 2008 – September 2013, $ARS 16,000,000 $ 450 14,000,000 $ 400 $ 350 12,000,000 $ 300 10,000,000 $ 250 8,000,000 $ 200 6,000,000 $ 150 4,000,000 $ 100 2,000,000 $ 50 $0 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  20. 20. Pipeline 2013 STR Global www.strglobal.com
  21. 21. Central & South America Pipeline Share by Country Brazil Panama Colombia Chile, 3% Costa Rica, 4% Argentina Costa Rica Chile Argentina, 6% Uruguay Paraguay Colombia, 9% Brazil, 59% Venezuela Peru Panama, 9% Nicaragua Honduras Guatemala Belize 2013 STR Global www.strglobal.com
  22. 22. Case Studies - Opportunities 2013 STR Global www.strglobal.com
  23. 23. Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Dubai 12 month moving average Jan 2008 – September 2013, $USD 25,000,000 2013 STR Global $300 20,000,000 $250 $200 15,000,000 $150 10,000,000 $100 5,000,000 $50 0 $0 Supply Demand RevPAR www.strglobal.com
  24. 24. Dublin 12 month moving average Jan 2008 – September 2013, € 8,000,000 €90 7,000,000 €80 €70 6,000,000 €60 5,000,000 €50 4,000,000 €40 3,000,000 €30 2,000,000 €20 1,000,000 €10 €0 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  25. 25. Paris Demand % Change – Demand picked up immediately post-Olympics Daily data 1 Jun 2012– 30 September 2012 25 London Olympics 20 15 10 5 0 -5 -10 -15 -20 June 2013 STR Global July Aug Sept www.strglobal.com
  26. 26. Contact Details Elizabeth Randall Winkle STR Global +44 (0)207 922 1930 ewinkle@strglobal.com www.strglobal.com You can follow us on Twitter, Facebook, LinkedIn STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied. 2013 STR Global www.strglobal.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×