STI OC Result

1. www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Iune 26th, 2012

2. www.sti-innsbruck.at
Overview
1. Short Introduction ( What is Open Web Analytics?)
2. Functionality
3. More functionality
4. Technology
5. Questions
2

3. www.sti-innsbruck.at
What is Open Web Analytics?
3
• Is a open source web analytics software that allows you to track and
analyze how people use your websites.
• You have 100% control of your own code, your own server setup and
your own data
• Provides developer access through an API
• Built-in support for tracking websites made with popular CMS such as
Wordpress and MediaWiki.
• Plug-in for Drupal 6.x and 7.x available

4. www.sti-innsbruck.at
Functionality
4
• The standard statistics reports
• Top keywords and search engines
• Country information
• Providers, operating systems
• Time on site, pages per visit, repeated visits
• Real time statistical data
• Historical Reports
• E-commerce statistics
• Goal conversion tracking
• Campaign tracking
• Conversion tracking
• Action tracking.
• Visitor Geo-location
• etc

5. www.sti-innsbruck.at
Screenshots – Main Dashboard
5

6. www.sti-innsbruck.at
Screenshots – Main Dashboard
6

7. www.sti-innsbruck.at
Screenshots – Page detail
7
• Next page viewed
• Prior pages viewed

8. www.sti-innsbruck.at
Screenshots – geo-location
8
• Google map showing
the geo-location of site
visitors.

9. www.sti-innsbruck.at
More Functionality
9
• “In-page” Tracking
• Click Heatmaps
 shows where clicks are occurring on a web page.
• Mouse Movements (recording and playback).
 Recording the mouse movements – domstreams.
• Click Tracking Tracking of clicks on all
 Individual visitor level click-stream report.

10. www.sti-innsbruck.at
More Functionality – Click Streams
10
• View the actual
click-stream of
each visitor
• Individual visitor
level click-stream
report.

11. www.sti-innsbruck.at
More Functionality – Click Heatmaps
11
• Click Heatmaps
- shows where clicks are
occurring on a web page.

12. www.sti-innsbruck.at
Technology
12
• Open source web analytics software created by Peter Adams
• Written in PHP
• Uses a MySQL database
• Provides a REST based APIs
• Developer documentation for extending OWA
• CMS Integrations: MediaWiki, WordPress and Drupal.
• Offers Javascript and PHP trackers
A side-by-side comparison between OWA and Google Analytics.
http://www.openwebanalytics.com/?page_id=158

13. www.sti-innsbruck.at
Other possible tools
1. Piwik
2. AWStats
3. Yahoo! Web Analytics
4. Twitalyzer
13
Open source: Products:
1. Coremetrics(IBM)
2. Omniture(Adobe)
3. WebTrends
4. Optimizely
5. Compete

14. www.sti-innsbruck.at
Thank you!
14
Questions?