0
Monetizing the Semantic WebDenny Vrandečić, Elena Simperl, Rudi StuderSTI Summit, Riga, LatviaInstitut AIFB – Angewandte I...
Classic monetizing for technology    !    Product    !    Consulting    !    Apps for money or with ads    !    Training  ...
Different roles, different monetizing    !    End user    !    App developer    !    Data publisher    !    Technology pro...
Every bubble costs… someone    06.07.2011   Monetizing the Semantic Web   Institut AIFB4
Unique Semantic Web monetizing    !    Metadata publication as collateral    !    Accountability and transparency    !    ...
Metadata publication as collateral    !    Companies selling services or products may want to offer         data for 3rd p...
Accountability and transparency    !    Consumers crave for more information and better         consciousness          !  ...
Freemium data    !    Provide entities (secure URI ownership) with minimal         useful data    !    Establish yourself ...
Dump for free, rest for money    !    Dumps and simple access as Linked Data are cheap          !    GoodRelations seems t...
Curation and aggregation !    Using Semantic Web data means       !    Selecting,       !    Crawling,       !    Cleaning...
Monetization and incentives !    Today much of the data and links are made for free !    Bringing money into the game may ...
Discussion !    Metadata publication as collateral !    Accountability and transparency !    Freemium data !    Dump for f...
Every bubble costs… someone                              $                                         $                 $    ...
Upcoming SlideShare
Loading in...5
×

STI Summit 2011 - Monetizing the Semantic Web

211

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
211
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "STI Summit 2011 - Monetizing the Semantic Web"

  1. 1. Monetizing the Semantic WebDenny Vrandečić, Elena Simperl, Rudi StuderSTI Summit, Riga, LatviaInstitut AIFB – Angewandte Informatik und Formale BeschreibungsverfahrenKIT – University of the State of Baden-Württemberg andNational Large-scale Research Center of the Helmholtz Association www.kit.edu
  2. 2. Classic monetizing for technology !  Product !  Consulting !  Apps for money or with ads !  Training !  Books !  Save tons of money by using better technology 06.07.2011 Monetizing the Semantic Web Institut AIFB2
  3. 3. Different roles, different monetizing !  End user !  App developer !  Data publisher !  Technology provider !  Research and standard development 06.07.2011 Monetizing the Semantic Web Institut AIFB3
  4. 4. Every bubble costs… someone 06.07.2011 Monetizing the Semantic Web Institut AIFB4
  5. 5. Unique Semantic Web monetizing !  Metadata publication as collateral !  Accountability and transparency ! Freemium data !  Dump for free, rest for money !  Data curation and aggregation !  (not a complete list) 06.07.2011 Monetizing the Semantic Web Institut AIFB5
  6. 6. Metadata publication as collateral !  Companies selling services or products may want to offer data for 3rd party websites !  In control of the data content !  Data is available anyway, can be turned into asset for others !  Increases value and presence of primary product !  Metadata as a collateral for search engine optimization ! GoodRelations data seems to have improved rank !  Snippets and filters can be built on metadata (e.g. Google recipe search) 06.07.2011 Monetizing the Semantic Web Institut AIFB6
  7. 7. Accountability and transparency !  Consumers crave for more information and better consciousness !  e.g. fair-trade coffee and chocolate !  Providing such information on a small package is infeasible !  Instead, provide metadata about the products accessible through mobile device !  Where was it produced? !  Allergies and nutritional values !  Certificates for bio / fair trade / no child labor … !  Mobile device can check compliance to user demands 06.07.2011 Monetizing the Semantic Web Institut AIFB7
  8. 8. Freemium data !  Provide entities (secure URI ownership) with minimal useful data !  Establish yourself as authority !  Richer data for additional money ! IMdb provide contact data and full financial breakdowns ! Geonames provides full quality check data as premium data 06.07.2011 Monetizing the Semantic Web Institut AIFB8
  9. 9. Dump for free, rest for money !  Dumps and simple access as Linked Data are cheap ! GoodRelations seems to be unusually expensive vocabulary !  Access via SPARQL can be very expensive !  Powerful filter and aggregation mechanism !  Especially in SPARQL 1.1 !  Provide more power, later time outs for money 06.07.2011 Monetizing the Semantic Web Institut AIFB9
  10. 10. Curation and aggregation !  Using Semantic Web data means !  Selecting, !  Crawling, !  Cleaning, !  Mapping, !  Integrating, !  Storing, ! Inferencing over, and !  Querying the data. !  This is hard and expensive – and can be outsourced !  Data enriching as added value, e.g. legal publishers 06.07.2011 Monetizing the Semantic Web Institut AIFB10
  11. 11. Monetization and incentives !  Today much of the data and links are made for free !  Bringing money into the game may change things !  Performance of individuals and groups may be affected !  Voluntary work may be stifled !  How will a ecosystem look like that allows and promotes both? !  Wikipedia killed encyclopedias !  Android killed mobile Linux development !  Open source coexists with commercial software 06.07.2011 Monetizing the Semantic Web Institut AIFB11
  12. 12. Discussion !  Metadata publication as collateral !  Accountability and transparency ! Freemium data !  Dump for free, rest for money !  Data curation and aggregation !  (not a complete list) !  Others? !  Maybe write a white paper? 06.07.2011 Monetizing the Semantic Web Institut AIFB12
  13. 13. Every bubble costs… someone $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 06.07.2011 Monetizing the Semantic Web Institut AIFB13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×