About Unister • Founded in: 2002 • CEO: Thomas Wagner • Headquarter: Leipzig, Germany – Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and Chemnitz. • Number of employees: 1670, with more than 450 in IT • Domain: e-Business • Website: www.unister.dewww.sti-innsbruck.at
Unister Group • UnisterMedia GmbH – founded in February 2008, specializes in the marketing of online portals. • Unister Market Research &Analysis – a market research company UMA.www.sti-innsbruck.at 3
Internet portals • Operates and markets well-known Internet portals with a predominantly German-speakingwww.sti-innsbruck.at 4
Unister - eTourism • In the Tourism domain Unister operates the following portal: – Ab-in-den-urlaub.de – Travel24.com – Fluege.de – Reisen.de – Urlaubtours.dewww.sti-innsbruck.at 8
Ab-in-den-urlaub.de • One of the market leaders among German online travel agencies. • Over two million visitors each month • Over 100 million current offers of 75 tour operators • Users can assemble their trips themselves. • Flights, hotels, holiday homes, apartments, rental cars available individually or as a combined package • Official hotel information, hotel reviews and tipswww.sti-innsbruck.at 9
Travel24.com • Cooperation with travel24.com AG • Focus on holiday deals • One can book holidays packages but also individual flights and hotelswww.sti-innsbruck.at 10
Fluege.de • Booking platform for flights and charters • Compares more than 750 airlines offering flights • Additionally the user can also book hotel rooms and rent cars together with the flight.www.sti-innsbruck.at 11
Hotelreservierung.de • Specializes in the provision of hotel rooms and residences. • More than 220,000 hotels • Big hotel chains: Ibis, HolidayInn, Mercure, Radisson, Ra madawww.sti-innsbruck.at 12
Reisen.de • Travel portal offering a range of holiday packages and last-minute trips, cruises, flights, car hire. • Community members can write travel stories and reviews, upload travel pictures and create photo albums, etc.www.sti-innsbruck.at 13
Urlaubtours.de • German tour operator • Offers organized package tours, last minute travel, special holiday or flights and car hire • Portfolio currently includes more than 100 destinations around the worldwww.sti-innsbruck.at 14
Controversial business model • Controversy related to the fluege.de portal According to: – Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.de.Artikelbeifocus.de, abgerufen am 9. Juni 2012. – Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal „fluege.de“.Artikelbeibild.de, abgerufen am 12. Juni 2012. there is – Not a transparent way of showing flight prices on fluege.de – Additional services are included in the selected package See more at: http://de.wikipedia.org/wiki/Unisterwww.sti-innsbruck.at 15
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