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  • 1. TrustYou http://www.trustyou.com Ioan Toma©www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2008 STI
  • 2. Agenda • TrustYou in short • Social media monitoring • Social semantic search • Summarywww.sti-innsbruck.at
  • 3. TrustYou in short • Data and technology provider for social content. • Provides data widgets and software as a service (SaaS) solutions to collect, analyze and market social data such as online reviews, posts and tweets • Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.www.sti-innsbruck.at
  • 4. Motivation • Information chaos • Millions of posts, reviews about hotels on different social web channels • Customers don’t know where and how to get the important message of these reviews in order to do their booking • Travel sites simply list all reviews – no structure. • Hoteliers don’t know what customers are thinking about them as their reviews are spread across various channelswww.sti-innsbruck.at
  • 5. Social Media Monitoring • Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.) • Detects trending topics and sentiments • Categories reviews, posts and tweets automatically • Provides an interface for online reputation monitoringwww.sti-innsbruck.at
  • 6. Social Media Monitoringwww.sti-innsbruck.at
  • 7. Social Media Monitoring - Product ReviewAnalyst • Listen • Create your own guest satisfaction survey • Collect reviews across the social web for your hotels and brands • Understand • Web-based dashboard • Analysis of strengths & weaknesses based on all feedback from the social web • Benchmark against unlimited competitors, groups, regions • Portfolio management • Brand monitoring • Convince • Respond & engage with customers for all hotels on the social web • Integrate reviews and scores for your whole hotel portfolio on your corporate websitewww.sti-innsbruck.at
  • 8. Social Semantic Search • Provide search on aggregated and analyzed user reviews. • Support a wide array of languages (German, English, French, Spanish, Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .www.sti-innsbruck.at
  • 9. Social Semantic Searchwww.sti-innsbruck.at
  • 10. Social Semantic Searchwww.sti-innsbruck.at
  • 11. Social Semantic Search - Products ReviewDisplay • Display meta data as well as a complete reputation analysis on more than 400,000 hotels • Easy integration via html and JSON widgets SemanticEngine • “Semantic technologies” to analyze & structure content • Benefit for better SEO and new use cases such as review summaries or better searchwww.sti-innsbruck.at
  • 12. Summary • Social media analysis and monitoring • Search based on aggregated and analyzed social content (reviews, posts) • They do this for multiple languages and verticals (hotels, restaurants, etc.)www.sti-innsbruck.at